Tips For The Beginner Content Writer

Tips for beginner content writers

Starting out in the world of content writing? It can be confusing. There’s a lot to learn and a lot of info available – so much so that it can be hard to know where to begin. And even harder to know what works and what’s current.

Content Writing Tips For Beginners

The Internet is quite an awesome invention, but take a second and imagine the Web without content. It would be pretty worthless. The Internet was created to share information anytime, anywhere. The tricky part is to fill the World Wide Web with content that’s interesting enough to keep people coming back for more. As content creators, that is our goal!

blog content writing tips

As a beginner content writer, surely, you’re eager to learn all about content writing. We have made is a simple as 1… 2… 3… and of course, 4!  Four basic tips to start.

1. What is Content Writing?

Content writing refers to a type of online writing which is related to Web marketing campaigns. In other words, content writing is the creation of the text that will appear on websites.

2. Avoid Stuffing Keywords

Fact: SEO is important. Also a fact: stuffing keywords into your copy is nothing short of annoying for your readers, and it doesn’t rank well on search engines.

3. Don’t Leave Your Source Unrecognized

There’s nothing wrong with citing your sources. It’s actually good Internet etiquette to do so; just make sure to hyperlink back to the original site.

4. Keep Links Relevant

All pages on your site should link to other pages within the site. In addition to boosting your rankings, it will keep users navigating your site for longer.

Most writers will keep this in mind when creating Web content, but what they’ll often forget to do is revisit older posts and pages to update them with new links. Set a Google Calendar alert for yourself so you’ll remember to do this once a month.

In addition to these tips, knowing which tools you can use to create better content is incredibly valuable. Want to know what industry experts recommend? Check out this great article by Ferry Vermeulen at INSTRKTIV and take your content writing skills to the next level.

Content Writing Tips for Beginners
Content Writing Tips for Beginners

Up Your SEO Game

SEO, that’s step 2. And a whole other arena. Necessary and fun! Keep coming for more tips and we’ll continue to help you win the game in your content creation path to success.

My ImpressionsAt Impressions Agency, we love to generate valuable, quality content for our clients. Our team of content writers are prepared to do just that! If you’re interested in a great content strategy to give value to your website, that’s what we’re here for. Give us a call.

Your Website as a Marketing Employee

blog content writing tips

Get the Most out of Your Website with Smart Content Marketing

A company’s website is just like another employee. Think about it: the company pays money for a domain and hosting to keep the website running, and in turn, it displays information for the company 24/7.  That’s the website’s job, and the goal of its effort is to increase sales for the company. For the website to do its job effectively, it needs support from other employees. That’s where content marketing plans come in handy.

If your website doesn’t have strong or current content, not only will it be unattractive to viewers, but it may get no viewers at all. You see, search engines are how most people find the answers to their questions these days. These questions are usually a simple, searchable phrase such as “sign shops Englewood” or “interior decorations Littleton,” and so Google displays the top results for the companies in that area.

How Does Google Decide Who’s on Top?

Google bases their search results on several criteria, all relating to relevance to the search. For your website to stay relevant, it needs to have content that the search engine user is looking for. Since the world changes every day, that content needs to be kept current, too, or else your information may be quite outdated and useless for users who visit your site. Once a user has found your website, they become a potential customer for your business.

How Do You Ensure That Your Company’s Website Has the Content Potential Customers Are Looking For?

You think like the customer, determine which of your industry terms are searched for the most in your area, and then pump those terms into the content you put on your website. The searchable terms you put into your website’s content are called keywords because they’re going to be the key to your website’s success.

Style guides outline the rules for content creation
Style guides help your team produce content that’s relevant to your brand.

Before I joined Impressions, I worked for a family owned sign company in Denver as a marketing assistant. They had me create content for their website to keep it fresh for search engines to pick up on, and to continuously pump the site with the keywords our potential customers were searching for. As we got more and more potential customers through our efforts to optimize our search engine results – also known as SEO – we got more sales. So, the website did its job, but it couldn’t have done it without me.

Well, now I’m a part of a whole team of people like me. We’re a team of people who know the ins and out of the rising digital marketing industry. We know how to create an effective website that attracts users and drives up your bottom line. We’re Search Engine Optimization experts, content experts, and design experts, and we’re here to ensure your website is an effective sales employee for your business.

Creating Effective Online Impressions with Content Marketing

Content Marketing services in Colorado

How Can Your Brand Benefit from Content Marketing?

No matter your line of work, if you are a business owner, chances are that in recent years, you have heard about SEO, content marketing, social media strategy, and so on. However, do you actually understand what they are about, and most importantly, how publishing content on the regular can help your business grow?

Guttenberg: The New Editor Experience for WordPressSo, What Is Content Marketing?

There are several technical definitions of the field, but here, we want to keep it simple and focus on the benefits. Through a well-thought-out strategy and quality content pushed out from a responsive website, the idea is to position your business or brand as a source and reference of valuable information for your target audience instead of just focusing on plain old pitch sales advertising.

In other words, consumers today – Millennials! – seek and choose brands they’ll keep buying from based on the value and experience that those brands can bring into their lives. By providing content that they want to read about and benefit from, you’ll be creating effective online impressions and becoming present in their thoughts when looking for products or services in your line of work, as well as building a loyal customer base.

Making Our Customers Look Good Makes Us Look Good!

Blog awards from Impressions Agency customers

At Impressions Agency, we strive to help our clients make good impressions online with dynamic Web design, social media strategy, unique online content, and a good SEO plan. Making all of our customers look good on the Internet is our reason for existing, and when they look good, it makes us look good, too!

We feel happy and proud to share the good news about the great results these companies are experiencing from their online exposure:

Outdoors Geek

Awarded with the Top 100 Camping Blog recognition by Feedspot, and also featured on Beyond Bylines as a good outdoors blog. Outdoors Geek is a family owned and operated business that is focused on putting quality outdoor experiences within your reach, and the blog aims to be your “number one resource for all things camping and backpacking.”

Outdoors Geek in top 100 camping blogs list

Affordable American Insurance

Awarded with the Top 100 Insurance Blog recognition by Feedspot, the Affordable American Insurance blog is a great resource for all things insurance in Colorado. They have agencies located all across the state, all of which have access to the most competitive insurance companies available.

AAI in top 100 camping blogs list

Best of Boulder 2017 award for Veranda Sun Tanning Salon

Veranda Sun Tanning Salon

Being the first and biggest tanning salon in Boulder, Colorado, Veranda Sun has just won once again the Best of Boulder 2017 competition from Boulder Weekly in the best tanning salon category, all thanks to their customer’s loyalty and online voting to show their preference.

Do you want to better position your business online or need to update your website to meet today’s standards? Our primary focus is small to medium local Colorado businesses, but we also serve national and global companies. Give us a call or write to us so we can discuss the best plan of action to create online impressions customized for your needs!