How To Reply to Google My Business Reviews?

How To: Reply to Google My Business Reviews

Replying to your Google reviews is a must, a good habit every business should follow. When you have reviews waiting on you, do you find yourself confused as to how to review and respond to them? With a few clicks or taps, you can start replying to your reviews in no time.

Learn How to Respond to Your Reviews on Google My Business

We know Google reviews are important to your business. Google likes to see business owners being active in their business, so every review you get is an opportunity to provide good customer service even after your customer has left your business facility, and it shows Google that you’re taking care of things.

Now, how do you find out you received a review? If you’ve set up your notification preferences, you should get an email letting you know there’s a new review waiting for you. You just need to sign into Google My Business from your computer and check the box for each kind of notification you would like to receive. You can also set up notifications from the app on your mobile device.

When you decide you want to see your reviews, you’ll need to do things a little different depending on whether you’ll use a computer or your phone to check and respond to reviews left by Google users.

From a Computer

  1. Open your preferred browser and go to Google My Business. Once you’re there, sign into your account with your username and password.
  2. Identify your business location which you want to respond to reviews for and click on “Manage location”.Replying to Google My Business Reviews - Manage Locations
  3. At this point, you’ve been redirected to your Google My Business page. From there, navigate to the “Reviews” section and then click on the blue button labeled “Manage Reviews”. Make sure you have verified your business, in order to have access to this feature.Replying to Google My Business Reviews - Check Reviews
  4. Locate a review you wish to reply to and click on the “View and reply” tab. Enter your response in the text box and click “Submit” when you’re ready.

From a Mobile Device

  1. Download the Google My Business app on your Android or iOS phone.Replying to Google My Business Reviews - Download App
  2. Open the app and tap on the menu icon, then tap on “Reviews”.Replying to Google My Business Reviews - Check Reviews in App
  3. Tap “RESPOND NOW” to reply to a review.

 

Replying to Google reviews is beneficial to your business and because we know this, all of us at Impression Agency, highly recommend that you dedicate some time to check out what customers are saying about you online and respond, regardless of whether they are good comments or not-so-great ones. This supports your overall digital marketing efforts and it will help your online reputation.

Tips for Responding to Your Business Reviews

How Text Message Marketing Can Help Grow Your Business

How you respond to your online reviews, directly affects what your customers might think about your business. Knowing how to respond properly is essential.

How to Respond to Positive and Negative Business Reviews

Your business reviews provide you with an opportunity to engage and build relationships with your customers and promote brand loyalty, but it is good to keep in mind they are public. Whatever they said and whatever you answer can be seen by the rest of the world. So, when you’re getting ready to respond to a review, make sure you keep certain guidelines in mind:

The Basics

Provide a prompt response

Customers who expect a response to their reviews, want to receive it within 60 minutes. Plus, even if it they are not expecting a response, it is the polite thing to do, since they are taking the time to give your their opinion. Providing fast responses makes customers feel valued and helps you build trust.

How to Reply to Positive ReviewsKeep it professional, not personal

It’s not about winning an argument —which is, in fact, very hard to do— it’s about providing good customer service. How you react to your reviews, says a lot about your business.

Always thank your reviewer

Don’t look at it as a chore, but as an investment. A little appreciation goes a long way.

Pro tip: Include your keywords in your response to take things to the next level and give you a boost on search results.

Handling Positive Reviews

Positive reviews are everyone’s favorite because they are letting you know you are doing something right. Sitting back and enjoying the positive comments is not all that should be done.

  • Take time to respond to those reviewers who left positive comments and acknowledge their feedback.
  • Don’t be afraid to add a little marketing to your response. You can let your customer know about a new product or service you’re offering and invite them to try it on their next visit.
  • Be friendly but most of all, be genuine. Providing genuine responses is a great way to build customer loyalty.

Handling Negative Reviews

How to Handle Negative Online Reviews
Encourage customers to contact you directly to address the issue in a more personal manner

Replying to negative reviews is always a good idea. Not doing so can send the wrong message out to future customers.

  • Sympathize with your reviewer and offer an apology. It really doesn’t matter if their concerns are unfounded. Winning an argument with a frustrated customer is really hard, so it is best to ease into your response and let them know you care about their experience.
  • Provide an option to move the conversation offline. You can provide your contact info, so in case they want to discuss things further, you have an opportunity to do so in a less public manner.
  • Provide a solution to their concerns. Take a moment to study their claim and find the best suited-way to redeem yourself.

A polite, sympathetic response that provides a solution to their concerns, can turn a critic into a lifelong customer.

 

Digital marketing yields great results when well taken care of and allows you to take your business to the next level. At Impressions Agency, we believe in the importance of online reviews, and leaving them unattended can sabotage your efforts to continue to build strong relationships with your clients and grow your business. With these tips, the next time you get a review, you’ll know what to do.

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Why Optimizing Photos is Important for Your Website

5 Mistakes You Don't Want to Make with Your Business's Blog

Website visitors turn their backs on websites that take too long to load. Images are the most common cause of slow site speed but optimizing them can really help improve this.

The Importance of Optimizing Images on Your Website

Did you know that conversion rates drop by 80% when a web page takes as much as 4 seconds to load? Sounds dramatic but it’s a fact. Today, we are used to everything being fast and we have little to no tolerance for anything that relatively takes “too long”.  Here are two reasons why optimizing images is of high importance to your website:

Improves Site Speed

The amount of time that it takes a web page to fully load is known as page load speed. Many elements affect this, like layout and design. Users have a high standard and they love websites that load in less than 2 seconds. To offer your website visitor a fast experience, the first thing you want to improve on is your website speed, and having appropriate file sizes is crucial to this. If the browser is having a hard time downloading massive photos, you can be sure, it will take a toll on your site speed.

Impacts SEO Ranking

Page load speed is a ranking factor. Users are not fans of slow websites and neither is Google. When comparing two sites, one slower and the other one much faster, it is likely that the site speed will affect the user experience of the slower one, thus, ranking lower than the faster site.

Handling Images in WordPress

When uploading images to WordPress, it is important to follow certain guidelines to ensure all aspects listed above are not negatively affected. Impressions Agency recommends the following:

  • Keep image file sizes below 500 KB, ideally, 200 KB or less.
  • Images meant to be used on sliders or as full backgrounds should be 1200px to 1300px max width.
  • Images meant to be used on blogs and other places on the site should be 1000px max width.
  • If a JPEG image is resized to 1200px or 1000px and continues to be over 500 KB, try exporting it as a new JPEG and adjust the quality of the image before uploading.
  • Avoid uploading PNGs unless an image with clear background is needed —like for logos and icons.
  • When reusing existing images that are heavier than indicated, resize the image as needed before using it.

If you need to resize an image in WordPress, from the Media Library, click on the image you wish to resize and then click Edit.

Notice how this image is originally 2398 x 1799 and it’s 467 KB. After clicking Edit, you can enter the new desired dimensions.

 

In this case, we’re using 800 x 600. Click Scale and then go back to the Media Library.

Checking file size in WordPres

 

After resizing, you can see that the file size is significantly less than the original, as it changed to 51 KB.

Website performance really matters, and when it goes wrong, it can very much affect your business’s online reputation. Impression Agency cares about every detail of your online presence. Keep these tips in mind next time you’re handling photos for your website and keep your site performance under control.

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But…Why is My Site So Slow?

But...Why is My Site So Slow?

Website loading time weighs heavy in providing a great experience for your visitors. Often times, page speed is affected by many factors which detract from their content and scare users away. Learning about those factors can help you mitigate the risk of slow site speed.

Top Factors That Affect Site Speed

Webmasters, site visitors and Google all care about how fast your site is. There’s no one factor that is always responsible for loading time or site performance to be slow. There are many and these are some of the top ones:

File Size

It’s no joke. Forgetting to optimize the images on your site can cost you. Page loading time is significantly impacted when the browser is trying to load all those heavy images on your website. It’s a good idea to make optimizing images before uploading a standard practice in your web management.

Top Factors That Affect Site SpeedHosting Service or Server Issues

The foundation of your site is your hosting service. If your hosting service is having issues and it’s slow, you can bet your site will be impacted by that. Pick a server that manages minimal downtime —0.5% tops— is reliable, stable and that is constantly being backed up.

Traffic

The amount of data that is transferred over a set period of time, is known as bandwidth. Websites usually set a limit for that, which is usually managed on a monthly basis. As your site reaches its limit, site speed can be affected. This is actually not bad news for e-commerce sites since it means your conversion rate might be increasing, thus, there are more and more people interested in visiting your website. When this happens, it’s time to assess your bandwidth needs, as you might need to make an investment to accommodate growth. Kudos!

Plugins

Some plugins are great additions to your site, while others might promise more than they deliver and might end up contributing to slow site speed. The more plugins you have on your site, the more time it’s going to take for it to load. Check your plugins and make sure you only have what you need. Don’t hold on to any unnecessary extras and as for outdated plugins, let them go, too.

Caching

Once a page is loaded by a browser, cache allows it to load much faster the next time the page is visited. Configure your website to allow browsers to compress your content and store it in the cache. This will save you a considerable amount of loading time.

Trust Your Site on the Hands of Experts

Trust Your Site in the Hands of Experts

It can be hard to identify the main cause of slow site speed, especially for small businesses that might not be all that knowledgeable about the ins and outs of website performance. Impressions Agency will manage your website using WordPress, we will care for every detail to make sure the experience we’re providing your visitors is the best and truly reflects your brand. Want your website to be managed by experts? Give us a call.

 

 

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How Much Do You Know About Blogger Outreach Campaigns?

4 Tips to Help you Increase Conversions Through Social Media

Expanding your reach helps you grow your business. There are many ways to deliver your message to a larger audience. Influencer marketing is a good option when you’re goal is to target specific groups of people.

Get into Influencer Marketing with 4 Simple Tips

Word of mouth has always been a great tool in getting through to more and more people. If one person provides good feedback about a service or product, people around them are likely to feel compelled to try it themselves. Social media makes influencer marketing possible. People who follow influencers are interested in their opinions as they can help them make smarter choices as consumers.

What is Influencer Marketing?

Influencer marketing, or blogger outreach campaigns, are basically a way for businesses to increase exposure of their products and services by leveraging influencers who already have a solid following. How? One way is to offer influencers a sample of your product or service, so they can try it and share their thoughts with their followers, giving you a chance to gain many followers at once through one effort. This approach can vary depending on your company’s relationship with the influencer.

The point of using influencer marketing is to have key influencers communicate your message to your audience. Implementing this strategy as part of your marketing plan can bring great benefits. These four steps will help you get started.

Get into Influencer Marketing with 4 Simple Tips
Finding the right people for blogger outreach campaigns can help you reach out to more people

Identify Influencers That Can Help Promote Your Brand or Business

Some things separate a brand fan from an actual influencer. When you’re trying to identify influencers to help you grow your business, you want to find people that meet certain criteria:

  • Strong social media following
  • Followers show a high level of engagement
  • An active blog with numerous subscribers
  • Posts sharing rate is high

Design an Influencer Marketing Plan

To start engaging with influencers, paying close attention to social media is useful. This will allow you to determine where influencers are the most present so you can target your posts to be seen by them.

Build Connections with Influencers

Once you’ve been able to connect with an influencer, it’s time to start building a relationship with them. This relationship should be based on a win/win type of situation, where you are helping them come out with exclusive content, while they help you promote your brand.

Broaden Your Influencer Network

As you get into influencer marketing, you can get in touch with more and more influencers to expand your network and expand your reach to a larger audience.

Engage with Your Audience Through Social Media

If you’re looking to stay connected with your customers and increase your relevancy on search results, Impressions Agency can help you manage your social media presence to reach these goals. Keeping all your social media profiles aligned with great content that keeps your audience interested. Talk to us about what you want to achieve through social media and we’ll help you get there.

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WooCommerce: The Leading Solution for Ecommerce StartUps

WooCommerce: The Leading Solution for Ecommerce StartUps

More and more businesses have gone the ecommerce route to grow their operations. To have a successful ecommerce business, a good website is essential. WooCommerce is a cost-effective solution that can help you turn your website into a dollar-making machine.

Breaking Into Ecommerce Grounds? Here’s How WooCommerce Can Help

When it comes to developing an ecommerce business, having a complete, flexible solution that allows you to create a beautiful and fully functional online store, without all the hassle, is every business owner and developer’s dream.

What is WooCommerce?

WooCommerce is the perfect ecommerce solution that allows you to get your project going in an affordable and accessible manner. Not only can it help you sell products —digital and physical— but it also enables you to make secure payments, manage inventory and shipping, and even sort out taxes automatically.

Benefits of WooCommerce for Small Businesses

If your goal is to sell pretty much anything on your site, WooCommerce can help and these are some of the reasons why:

It Integrates with WordPress

As you know, WordPress is a leader in content management and, lucky for all of us, WooCommerce is a WordPress eCommerce toolkit, that makes selling things online so much easier. These two together are the perfect combo.

Breaking Into Ecommerce Grounds? Here's How WooCommerce Can HelpGives Your Site a Professional Look

WooCommerce gives your customer engagement tools and detailed order tracking, inventory tracking, and even a shipping set-up with a leading shipping company, among other great features that make you look professional and trustworthy, which can easily impress your customers.

Comes with a Great Set of Website Analytics

With WooCommerce, analytics are easy. It helps you go from A to Z with the help of a built-in and highly intuitive analytics system.

Provides Lots of Different Customization Options

This solution offers over 35 different themes, making it easy for you to find the perfect look that matches your company’s brand just right.

Make a Great Impression with the Right Tools

Ecommerce can be as complicated or as simple as you make it. Impressions Agency helps you simplify the process and still get great results by using robust tools like WordPress to build your website, and providing other ecommerce services to help you run a successful online business.

Want to know more about WooCommerce? Check out this great infographic by Website Builder.

69 Facts You Need to Know About WooCommerce

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Hootsuite: Social Media Management Made Easy

The rise of social media cannot be ignored. These days, if your business is not on social media, you’re losing customers by the second. If you want to build brand awareness, you need to have a strong online presence, which can be complicated to keep up with just by hand. Tools like Hootsuite are here to burden the load.

The Benefits of Using Hootsuite to Manage Your Social Media

It is not a secret to anyone that social media management, although effective, can be very time consuming. When you’re focused on selling and growing outside the doors of your business, who has time to sit in front of the computer to check on social media everyday? Possibly, no one. This is why we should be thankful for life-saver applications like Hootsuite.

Hootsuite is a social media management tool that makes your company’s social media life a lot easier to handle. Wondering exactly how it can be of benefit to your business? Here are two of the main benefits of managing your social media with Hootsuite:

Hootsuite for Social Media Management
Hootsuite makes social media management much easier

Manage Different Social Networks in One Place

Doesn’t this sound like a dream? Hootsuite allows you to share posts, review responses, interact with customers and check engagement of multiple social networks, like Facebook, Twitter, Google+, LinkedIn, Instagram, and many more, all in one place. You can forget about keeping up with all your passwords and login into each individual website to manage your accounts.

Schedule Posts Ahead of Time

Hootsuite gives you the opportunity to efficiently manage your social media presence with the schedule posts feature. You could plan a whole month of posts in advance, if you so desire, to make room to take care of other things. This feature allows you to create a social media strategy that works for you, and plan out how you’re going to execute it, by choosing the days and times that are best for you.

Trust Your Social Media in the Hands of Experts

Managing your company’s different social media profiles can be a handful, but in order to keep up with the competition, you can’t rely on using just one social network. Your target audience can be in different places, and reaching out to all of them is part of what’s going to help you grow. So, what do you do? Find experts who you can trust with your social media presence.

Impressions Agency knows just how to steward your social media to push your business in the right direction. This is why we rely on trust-worthy tools like Hootsuite, to help us give you the service and value you expect. Contact us to find out more about how we can help you grow.

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Run an Effective Blog in 2018

A blog is not a luxury anymore, it is a necessity for online businesses. The key is not just in having a blog but in sharing content that engages with your audiences and attracts more customers.

4 Steps to Improve Your Blog’s Effectiveness

At some point, if your business didn’t have a website, it didn’t even exist, and that remains true. However, another element of digital marketing has gained the same importance. Online businesses need to have a blog, no doubt about it. But it’s not just about typing up a ton of random content. To run an effective blog, there are certain aspects that need to be considered.

4 Steps to Improve Your Blog's Effectiveness
With a few simple steps, you can take your blog to the next level

Fine Tune Your Content Plan

Do you have a content plan? A content plan should be based on what your target audience is interested in, which relates to your business. A blog shouldn’t be self-indulgent. It’s a tool to engage with customers, generate traffic to your website and bring in more business. Find out what kind of content they are interested in when they go read something on a competitor’s page. This will give you a good idea of what they’re looking for and give you a better sense of what to write about.

Aim for Timeless Content

When you write content, you want to make sure it can remain relevant over time. Using strong keywords can help your content stand the test of time. Any content that is outdated, you can refresh, so that it will keep its relevance and continue to provide value to your audience.

Never Forget About Content Promotion

Creating genius content is not enough. You need to get people to see it. You need to promote it. This is the only way you’ll reach the people you want to reach. Using social media and getting external links are great ways to get the word out.

Study Your Content to Find What Brings Results

Using analytics tools, you can sort out which of your content performs well, and which doesn’t. This will make it easier for you to choose topics that work for you, which people want to read about.

 

Don’t let your blog plateau. Take advantage of it and find ways to turn it into the effective marketing tool you need it to be. Impressions Agency can help.

Using Pinterest for Your Local Business

Using Pinterest for Your Local Business

Social media offers a way to communicate with your customers in a closer way, with Facebook being the most popular network among businesses. However, Pinterest has a lot to offer to your marketing strategy, especially for local businesses.

5 Steps to Market Your Local Business on Pinterest

When it comes to social media marketing, Pinterest shouldn’t be underestimated. This social media platform offers many benefits to businesses and can help you reach out to more people. If you’re looking to reinforce your social media presence, here are 5 tips to help you market your business on Pinterest:

5 Steps to Market Your Local Business on PinterestUnderstand What Your Audience Is Interested In

First things first. Breaking into Pinterest grounds is not just about creating boards left and right. Before you even start sharing content, you need to have a clear idea of what type of material your audience is looking for. You can start your research by finding out who your target audience is following. Browse through the categories that are most related to business to see what content is being shared and how popular it is. This will give you a better idea of what topics and keywords your customers are interested in.

Sneak Your Keywords into Your Profile and Boards

Once you have identified the most relevant keywords or topics for your business, you can use this information in the names of your boards and in your profile, in places like your profile name, and description, too.

Market Your Business with Pinterest

Expand Your Reach with Informative Content

People on Pinterest are looking for valuable content. They are interested in learning things and buying things, so take this into account when deciding what to pin. Content that meets these criteria is what’s going to help you grow your repins.

Drive Traffic to Your Website By Sharing Your Own Content

By sharing your own content on Pinterest, you are giving it much more exposure. Whether you are sharing links to your own articles or to your products and services, with every repin and click, your click-through rate will increase and traffic to your site will too.

If You Have An Opportunity, Don’t Be Afraid to Engage

As people start sharing your content, you will notice that questions and comments might come up. This is a great way to connect with your audience directly and answer whatever questions they have.

 

Pinterest could be a great addition to your social media marketing strategy, however, if you are present on other social media platforms, you might feel like keeping up with all of them is a little too much to worry about. At Impressions Agency, we can help you manage your social media platforms while keeping your message consistent across all of them. Let’s talk about how we can help you grow your online presence.

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