Social media took a hit last year, thanks to the Cambridge Analytica scandal centered on Facebook’s security and transparency, along with other privacy and security incidents that users experienced throughout 2018. All this put almost every social network in a vulnerable position. Six months ago, studies were already showing how people’s trust in social media was decreasing and now, according to Hootsuite’s Social Media Trends Report for 2019, research shows that 60% of people don’t trust social media networks anymore.
Social Media Will Be Key for Businesses to Rebuild Trust in 2019
With this in mind, businesses need to start thinking of being transparent on social media and generating quality engagement based on that, instead of just maximizing reach. Because, even though reaching out to lots of people is essential, it’s more important to know that your audience —however big or small it may be— truly trusts you. Trust is the core of every relationship, and it is undoubtedly an important element of marketing.
Promoting Authentic Engagement
These days people are much more aware and careful of whom they are interacting with on social media and also, what sort of information they may be sharing, so building trust is essential to keeping them coming back to the conversation and promote authentic engagement —based on tangible behaviors, not just a few clicks here and there.
Content is still important. However, context is also essential to be able to deliver content that is relevant to your audience while remaining true to your brand. Creating communities is an excellent way to share insightful information with a specific audience that will find it useful, which makes dialogue easier and more likely to occur.
The adjustments you may need to do to your marketing strategy will depend on the kind of business you run and the type of audience you’re trying to reach. There’s no one size fits all. Tailoring your social media marketing efforts to your needs is the best way to go. Contact Impressions Agency today to find out how we can help.
If you Googled your business’ name right now, what would you find?
Elements of an Effective Online Presence
The term ‘online presence’ has evolved in its meaning over the years. Some years ago, when it came to be present online, all you had to worry about was having a nice website —you know, a decent site with good content and images, but that’s very far from what it means today.
Having an online presence these days means to be actively involved in many areas of the digital world so that when someone looks up your name online, there is proof of your existence. Customers are everywhere, and that’s where you want to be. The list of essential elements of an online presence includes:
Social media marketing
If you don’t have at least that, it’s time to get to work. Now, having a website, running a blog or posting things on social media means you’re “present” online, but it doesn’t mean your presence is effective enough to render the results you expect. Here are four elements of an effective online presence.
Keywords That Strongly Relate to Your Target Market
If you don’t know where you’re going, how do you know how to get there? Having a clear understanding of what your target market is, is essential to define how you’ll approach your customers and get their attention. Identifying keywords that are tightly related to your market and applying them to your digital marketing strategies is the best way to make sure your audience can reach you via search.
Social Media Interaction
Your posts need to be engaging so that you can establish a relationship with your audience via social media. Communicate your message clearly over a variety of social media platforms to make sure you reach your target audience.
Consistent High-Volume Traffic
Traffic is essential to keep your name relevant. Once you have a website and social media accounts, define a strategy that can help you promote your brand, gain followers and increase traffic. You’re not looking for peaks of traffic, but rather a steady volume of high volume traffic.
Capturing and Converting Leads
You know you have an efficient online presence if you’re capturing leads and eventually converting them to customers. Taking people through your sales funnel is good showing that your online presence is giving you positive results.
Impressions Agency can help you manage your online presence and align it with your overall business goals. It’s a perfect time to get started. Contact us today!
Online presence is crucial for any business. If your business is not online, it might as well not exist, because, in today’s digital world, people find what they’re looking for online, and if they can’t see you there, they will go to the competition.
A blog is an essential part of your online presence. It’s meant to add value and keep your customers engaged. Blog writing is more complicated than it may seem. Small businesses often make some mistakes that prevent them from leveraging the power of their blog.
Not Having a Blog
Of course, if you don’t have a blog, that’s the first mistake that must be corrected. Your business needs a blog. It is no longer a luxury; it’s a must. It’s a way for you to communicate with your clients, share valuable information with them, attract more customers and engage the ones you already have.
Writing the Wrong Type of Content
Sometimes, when you’re writing your blog in-house, it can be hard to come up with relevant topics to write about, when you have so many other business-related things in mind, so you might end up publishing anything just because you need to post something.
Inconsistent Publishing Frequency
When you’re short on time, your blog might not remain a priority. Not following a posting schedule can affect the effectiveness of your posts, even if they are very well-written.
Not Sharing Your Content
Your blog content is not meant to be posted and forgotten about. It only becomes valuable once people start reading it. Get it out there! Share it on social media, or maybe even include it in a newsletter.
Neglecting User Experience
Writing endless blocks of text might seem ok to you, but it does nothing for user experience. Think about it. Would you want to read an article that is all text, no images, no titles, no links…? Probably not. It needs more than that. Structuring your blogs properly is part of its success.
The idea of writing a blog might seem simple, but it can be time-consuming to keep it going. The best way to get the results you want from a blog is to dedicate it the time is demands, but most business owners can’t spare a minute because they’re busy running their business. Impressions Agency helps you turn your blog into a tool to help you reach a wider audience and engage your customers. Get started today!
When speaking about social networks, we can’t leave Twitter behind. After programmer Jack Dorsey twitted for the very first time: “Just setting my twttr,” back in 2006, Dorsey and his co-workers Noah Glass, Biz Stone, and Evan Williams, gave birth to a social network that would change communication, media, and social networking today. It is stated that other names like Dodgeball and Friendstalker were considered before going for Twitter.
Described in different dictionaries as the act of twittering, a short burst of inconsequential information, or to talk rapidly and tremulously, the American online social network service started in July 2006 with less than 10 employees, and quickly became a worldwide company that is worth today about $4.5 billion, with more than 35 offices around the world and supported in more than 40 languages. Today, Twitter is best described as a news and social network, based on quick and short messages called “tweets.” These were restricted to 140 characters at the beginning, but in November 2017, the limit was doubled to 280 characters, boosting the possibilities.
Just like any other social network, Twitter registered users can post tweets about any subject, interests, products, and sites visited or actions they are performing at the moment. At the same time, they can search for information about users they follow like friends, family, celebrities, athletes, brands, institutions, and companies or even discover new users and accounts to follow. However, Twitter’s beauty relies on how easy it is to scan through the messages in search of useful, interesting, and valuable information. Its length restriction makes it a unique, powerful and friendly tool to scan and track down the most meaningful data you desire in real-time.
Twitter is an extremely powerful social network
Whether you plan to use Twitter as a broadcaster, the receiver of both. Twitter is a fantastic, free communication medium with a broad worldwide audience. It stands out from the rest for being a sweet and accurate mixture of instant messaging, microblogging, and texting. It has become an extremely popular social network tool, with over 330 million monthly active users, who post more than 500 million tweets per day.
Twitter’s fast and friendly scan feature, makes it ideal to stay and keep your followers updated. A short message can be retweeted in a matter of seconds, any number of times, becoming viral in a blink of an eye. To make things even more interesting, their 100 million daily social network users, not only post messages every second, minute, hour and day, but they also perform even more searches, serving more than two billion search queries per day.
These attributes make Twitter extremely attractive for celebrities, journalists, advertisers, news agencies, and companies that have found it a powerful marketing and promotional weapon.
Twitter as a free broadcasting and communication tool
The possibility of catching people’s attention in real-time through a short and smart message makes Twitter an ideal communication tool for journalists, celebrities, and virtually anyone who wishes to establish a strong personal relationship with their audience. Of course, it is inevitable to cross by posts of users sharing dull and boring aspects of their own lives, but its friendly interface makes it quite easy to get rid of those unwanted posts and hit the important stuff. Besides, Twitter’s valuable content keeps constantly and rapidly rising, as more companies and users understand the power of sharing relevant content to strengthen up relationships with their followers.
In the same way as other social networks, Twitter can be used or accessed through several platforms. Mobile is Twitter users number one choice of access to the network, with an 80 percent preference. Mobile access gives everyone the chance of sharing what’s going on in a brief, fast, creative, and striking way in real-time. This feature has provided to many of the faculty of becoming an amateur journalist, sharing breaking news, stories, developing events, and the most recent news and updates about their project, product, brand, and even personal life.
As news travels faster online than on any other communication medium, Twitter is becoming one of the most popular news sources. In fact, according to Twitter, at least 74 percent of their users started to use the network in search of their daily news doze. That makes it an ideal platform to share essential articles, hosting exciting and important debates and discussions.
Twitter has likewise become an ideal platform for brands and businesses to promote their corporate blog, reaching more potential customers, as they build a reliable and trustworthy relationship with them. It is an essential step in any SEO campaign today. It is also a great way to stay on top of your customers’ needs and demands as you can easily interact with them. That is a great way for customer feedback recording and learning about their satisfaction. All the data collected provides valuable leverage to dissipate any negative message or to counter-attack a competitors advertising campaign.
Twitter’s power for business
Establishing a constant and fluent interaction between your business and potential customers is a rule of thumb for any business that wishes to succeed, and Twitter provides precisely that. Twitter is a great platform to increase the opportunity to make more sales and grow your revenue. Companies are able to learn just what their potential customers desire and what their competition is doing in order to reach them. It also allows businesses to update potential customers about their latest sales and promotions.
Twitter is a popular resource for customers all along the purchasing funnel. Twitter users tend to share shopping tips, latest deals, reviews, and feedback about specific products, proving to have an amazing influence on potential customers buying decisions. According to Twitter, their audience is leaned-in, influential, and passionate with a variety of interests, these make them extremely receptive. They stated that nine out of ten Twitter users have actively engaged in a conversation with the small, medium, and big businesses and 93 percent of people who follow an SMB on Twitter plan to purchase from them. In addition, 69 percent have already purchased from an SMB they follow. Twitter data also shows that 57 percent of Twitter users said they discovered an SMB on Twitter and 73 percent of people feel better about an SMB after following them on Twitter. This makes Twitter a social network ideal for small, medium and big businesses that are looking for ways to reach specific targeted audiences.
Twitter also provides a vast number of advertising SEO tools and metrics to get insights in real-time from followers, and the people who have engaged with your Tweets. You can gain access to valuable data like user demographics, interests, lifestyle, purchasing behaviors, operating systems, brands they follow, and other variables that will help you create the most accurate and relevant content to any specific target audience.
Tracking the market via Twitter
Social networks and big data have changed completely the way advertisers design and build their marketing campaigns, strategies and promotions. The amount of specific details this data provides about your potential customers allows the advertiser to create messages tailored to their customers’ needs and goals, reaching more potential clients. In addition, Twitter is completely different from other networks in the fact that you don’t need to be a digital marketing expert or highly trained to read and understand metrics to exploit Twitter’s fascinating marketing advantages. All you have to do is pay attention to your followers and Twitter users.
People on Twitter are incredibly influential. A great example of this was the recent holiday season. According to Twitters own data, users were 83 percent more likely to offer advice to friends and family about holiday gifts and 49 percent more likely to say they spend a significant amount of time researching gifts compared to people not on Twitter. Just by scanning over for a few weeks it was easy to notice how much Twitter users were posting discussions about their holiday shopping ideas and reviews. From clothes to toys, retailers had a gold mine on their hand.
Twitter stated that for the 2018 holidays, the hot topic of the season was toys, with 621k Tweets per day, just in the United States. Mainly men were the ones posting about toy purchases and reviews with 69 percent, while women made up to 31 percent. Most Tweeted items or toys were: board games, like chess, followed by popular hero action figures and dolls.
The second main topic for 2018 holidays, was clothes and fashion with 607k Tweets per day. According to Twitter, the conversation about animal print clothing has seen a 28% increase since October, mostly women looking to pair their animal prints with other accessories. Imagine what this level of detailed data and information can provide to an advertiser or a fashion retailer at the right moment.
Promote your app through Twitter
The millions of Twitter users who access to the network every day, come to Twitter eager to discover what’s new, not only searching for products or ideas, but Twitter has also become an excellent platform to explore and learn about new apps. According to a Twitter survey, at least 58 percent of their users have installed an app in the last month.
Another exciting aspect about the Twitter platform is how much their team has enhanced it, looking to adapt each time to their users’ needs better. A great example of it is how, after understanding their influential power over the different app users out there, Twitter provided a series of mobile app promotion tools designed to reach and connect to this highly receptive audience. Driving app installs is the first step for any app marketer, but building and keeping a robust, reliable, and fluent connection with their users is what can make the difference, helping them overcome and succeed against the millions of other apps out there competing.
Twitting to success
No matter from where you look at it, your personal objectives or business goals, Twitter has become one of the most important communication, social media, and advertising tools any business, project, brand, entrepreneur, or professional character should use. Its friendly interface and straight to the point format makes it extremely attractive, versatile and useful.
There is even an addictive, clever challenge, of being able to convey a brilliant and creative message in just 280 characters. Which -in my opinion- makes it incredibly appealing. It was quite interesting to discover that according to Twitter, their active audience is more educated and professionally inclined. In the U.S. at least 28 percent of Americans with a college degree use Twitter, compared to 24 percent of those with some college education, and 14 percent of those with a high school diploma or less. Also, at least 45 percent of those who use Twitter to get their news, have a college degree. No wonder there is a vast range of Twitter users that are professional journalists.
On the other hand, Twitter users are likely to have an above-average income. Twitter reports that about 30 percent of United States users earn around 75 thousand dollars or more, followed by a 26 percent who make more than 50 thousand dollars. So, as you can see, the Twitter audience in general, is a desirable audience to reach, with a high-level of possibilities. Anyone who can exploit this with creativity, accuracy, and intelligence will have the doors to success open wide.
Remember that it is vital, when creating your tweets, to respect your followers. Treat them with care and interest. They need to feel appreciated and that they are interacting with another human being. According to Twitter, 70% of users retweet because they like a businesses content, and they will be closer to your brand if they feel emotional and familiar.
Don’t forget to take advantage of the media. Visual elements can be added to your message to make it more attractive and appealing. Twitter data shows that attaching an image on your tweet will boost the engagement up to 313 percent and it will have a 52 percent more chance of being retweeted. So, for those numbers, always try to look for a good image or rich media to come along with your text message.
Recapitulating, Twitter is today, one of the most powerful, user-friendly, direct, free, communication, advertising, and social networking tool. With more than 330 million monthly active users, posting more than 500 million tweets per day, this 4.5 billion dollar company has proven to be a must for any SMB that wishes to succeed in their market. Contact Impressions Agency and get your Twitter strategy tailored specifically to your goals and needs. Happy tweeting!
SEO is an ever-changing matter. What remains is its relevance. If you want your business to reach your target audience, you need good SEO —whatever that may mean. SEO has come a long way since its beginning, and things get more complicated as Google refines its search —no pun intended— for the best content for its users. Here are some of the most relevant SEO trends we can expect to see in 2019.
Enhancing Your Audience’s Journey
Google rewards you if your site provides a good experience for its users. The most important thing about SEO is understanding the needs of your audience. This is the only way you can expect to be able to optimize their journey. What are they looking for and how can you present them with an answer in the simplest way possible? Start by analyzing your target audience.
Your site’s SEO, a.k.a. on-page SEO is not something you do once and then forget about. It pays off to continually be looking for ways to improve your SEO, like providing content that answers your users’ most common questions, simple internal navigation, and abbreviated conversion process. These are simple, yet effective ways to boost SEO.
Creating Truly Valuable Content
Google is getting more and more into evaluating the depth of a website’s content. That means sites will need to start producing more in-depth quality content because soon, sites with weaker content will start suffering as they start being compared. Creating primary content to keep your blog going, soon won’t be enough.
Thinking Outside the “Google” Box
Google pretty much owns the SEO world, but that doesn’t mean that other companies like Amazon or Apple won’t cut into their search dominance. Soon might be the time when we start to optimize for other search engines beyond Google. People are searching for apps and videos, among other things, and those places need to be ranked, also.
Building strong SEO can be a labor-intensive task. For your business to compete in this area, it will need to stay on top of the SEO game. Impressions Agency can help you make this happen, thanks to our all-inclusive digital solutions. Contact us to find out more.