Why Chatbots are a Must in E-Commerce

Why Chatbots are a Must in eCommerce

Customer care is everything, and technology has come to change the way we approach it. With artificial intelligence, we can incorporate technology in the way we interact with customers.

Pros of Using Chatbots in E-Commerce

Chatbots are computer programs that exist to help customers throughout their buying experience, whether they are looking for a specific product or a service. As the chatbot interacts with clients, it can provide guidance depending on the information obtained —from details about a particular product to process steps required to complete an action.

For e-commerce businesses, chatbots are greatly valued in the customer care process. Today, they are being used in many areas like social media, financial guidance and much more. Here are some of the benefits of using chatbots in e-commerce businesses:

The Pros of Using Chatbots in E-commerce24/7 Availability

If your business needs to provide customer care service around the clock, chatbots are the way to go. Human resources are limited to specific schedules, while chatbots are always there and ready to take care of your next customer, ensuring continuous interaction.

Cost Effective

A real-life customer service/care team requires a lot of resources, although its scale will depend on your business needs. It could go from a few people to several to provide the type of service you need depending on your demand. That requires a good chunk of the budget. Using bots helps you interact with customers without having to spend thousands of dollars to support a human response team.

Multi-Client Service

Customer questions don’t tend to come one by one. There are usually several people wanting to know several things at once. To satisfy this demand, you’d need a team of customer care agents. In contrast, chatbots can serve multiple clients at once, enabling your business to provide better customer service.

 

There’s a lot more to artificial intelligence that you can leverage to build customer engagement and drive reviews. Impressions Agency can help you put this technology to work and help you grow your business while you’re busy running it.

E-commerce: A Tremendous Opportunity for Businesses

E-commerce: A Tremendous Opportunity for Businesses

According to Kasper Rorsted, Adidas CEO, e-commerce is the future for a lot of markets and provides tremendous opportunity. This became clear to the world when Adidas published its earnings for 2018 and blew analysts’ expectations away. Last year, Adidas online business had an increase of 36 percent, which Rorsted considered by far the best year in the history of their company.

Why is E-Commerce Relevant for Your Business?

E-commerce has been consistently growing every year for the past 4 or 5 years, but the truth is it is just getting started. Having an e-commerce business model is an additional advantage for any business, whether it’s a startup, small business or a multi-million dollar company. The benefits of e-commerce are tangible. Here are some of the most critical factors:

Service 24/7

One of the best things about e-commerce is that it’s meant to provide round the clock service, so your business keeps working even while you’re asleep. That gives customers the opportunity to get what they want at any hour of the day, without having to visit a physical store.

Why E-Commerce is Relevant for Your Business

Convenience

This ties into the last point. From both the business owner and the customer’s point of view, e-commerce is convenient. As a business owner, you can do business from anywhere at any time, while your clients can buy anything they need, no matter where they are or what time it is.

Scalable

Whether you start big or small, e-commerce gives you the opportunity to keep growing at a pace you’re comfortable with, adapting your products and services to the needs of your customers. You can scale your business by adding more products, more payment options, and shipping to more places, and the great thing is that you won’t have to worry about having to move to larger premises to grow your operation.

 

One of the main steps in setting up a successful e-commerce business is finding the right company that can help you set up exactly what you need. Impressions Agency works with you to deliver great digital solutions, including e-commerce, to not only put your business on the map but help you achieve sustainable growth. Let’s get to work.

The Value of Digital Marketing for Starting Businesses

The Value of Digital Marketing for Starting Businesses

Digital Marketing Helps Startups Grow

Once you open the doors of your startup business, your priority is to get customers to walk in. There are many kinds of marketing out there that you could rely on, but if you’re looking for the best and easiest way, you might want to explore digital marketing.

You know in today’s world it is all about simplifying things. That’s what technology is for. Digital marketing is a great, cost-effective way to make it easier for your customers to get to know your business and stay engaged.

  • It allows you to interact with your prospects and learn about their wants and needs.
  • You can make more efficient use of your marketing money by targeting your audience directly.
  • It gives you the ability to track your marketing efforts.

Reasons to Start with Digital Marketing

If you’re about to start your small business, know that digital marketing is the best way to get your name on the map before you even put up your sign. Here are a couple of reasons why you should invest in digital marketing from the get-go.

Digital Marketing Helps Startups GrowYour Competition is Online

You might not be online yet, but your competition probably is. Imagine that a prospect does an online search for a business in your area that offers the same services you provide. What will happen if your name doesn’t show up in search results? They will go to the competition. They might already be one step ahead because they’re online, but you have a chance to learn from what they’re doing to come up with something even better.

Your Target Audience is Online

Customers want you to meet them where they are. They want to be able to easily find you when they’re looking for a business that offers what you offer, but if they can’t find you, especially when you’re just getting started, they won’t think twice to click on the next search result. Customers today expect you to have a website that tells them more about your business, and they also expect to find you on social media. This gives you credibility, helps you build your clientele and reach a wider audience, and there is more to digital marketing that you will want to explore.

Has Your Digital Marketing Strategy Been Shelved?

Have you been putting off digital marketing because you think it will be too complicated or are you just not ready for that yet? Stop delaying. Impressions Agency can help you build a great digital marketing strategy and gain all the benefits that come with it, so you can take your starting business to where you want it to be. Let’s get started.

What Is Mobile-First Indexing?

What Is Mobile-First Indexing?

Will Mobile-First Indexing Affect My Ranking?

You know Google. They’re always up to something, as they continue to work toward making the web more mobile-friendly. This time it’s called “mobile-first indexing.” This term was thrown around a lot in 2018 in conversations related to SEO, meaning this has something to do with how sites show up in search results. Before we get into it, let’s remind ourselves of the basics of search ranking and indexing.

Will Mobile-First Indexing Affect My Ranking?Difference Between Indexing and Ranking

You might remember Google uses web crawlers to index content. Web crawlers are to the web what a librarian is to a library. There is so much information on the internet that before anything is done with it, it needs to be checked and organized. Then, it becomes publicly available in the Search index. That’s what indexing means.

Once things are indexed, they can be ranked. Google will evaluate the information in the index to find the best matches for a specific search query and also considers other factors, like device, so it can provide the best recommendations depending on what you’re looking for. Nothing can be ranked if it hasn’t first been indexed.

What Does Mobile First Indexing Mean?

As we all know, mobile has pretty much taken over the world. Everyone has a mobile phone in their hands most of the time, and use it to access all kinds of information quickly. Google knows that mobile is important, which is why they now want to focus on indexing the mobile version of web pages first.

The tricky thing here is that the mobile version of your site must match the desktop version. If your website uses responsive web design, meaning that it’s one site that adapts to different screen sizes, then you shouldn’t encounter issues with this, but if you run a mobile site that is separate from your desktop site, and they don’t show the same content, this change is likely to affect your ranking. Why? Well, usually, when you have a stand-alone mobile site, it is entirely possible that, due to space and size issues, you don’t show the same amount of information that the desktop website shows. Since your mobile site will be indexed first and it lacks content, Google might consider the shorter version not as valuable, causing your ranking to be affected.

 

If your site is not responsive yet, it’s time to make a change. Impressions can help. Contact us and let’s talk about how we can help you stay top of your digital marketing game.

Boost Your Online Presence with Video Marketing

Boost Your Online Presence with Video Marketing

How Video Benefits Your Online Presence

In today’s world, it is essential for businesses to have a strong online presence. You can be actively involved in the digital world through social media, your website, web analytics, SEO, but there’s something else, something small businesses don’t usually consider, but it is a great way to boost your online presence: video.

Video marketing allows you to reach a specific audience effectively. People like content that is relevant, easily relatable and quick to digest. Most people would prefer to watch a 5-minute video than to read a 500-word post. That doesn’t mean written content is not important. It targets a specific segment of your audience, too.

More and more business are using video marketing to reach more people, boost their online presence and increase revenue. Here are three ways in which video marketing can help strengthen your online presence.

How Video Benefits Your Online PresenceGood for SEO

Search engines really like videos. A website that uses video, can have up to 50% higher rank in SEO, as it can drive more traffic to your website from SERPs. Video also helps minimize your bounce rates because people tend to spend more time on pages that have video, than on those that don’t. And, if your video content is really awesome you can get a lot of backlinks.

Generates Trust

A business that put videos on their website about themselves, their story and the work they do, provide their audience a greater sense of trust since they can see who they’re doing business with. Using video provides value and it simplifies the process of your audience getting to know you.

Improves Brand Awareness

If there is one great way for your brand to tell its story, it’s through video. It helps you convey your message much more clearly and draws people in. Videos are also shared more frequently than other types of content, which increases your chances of reaching a larger audience.

 

Want to improve your online presence? Impressions Agency can help you design the best path to achieve this goal through digital marketing. Let’s talk!