3 Design Elements That Can Make Your Website Cool

Your SEO Could Succeed or Fail Thanks to Your Web Design

Create a Cool Website for Your Business with These Tips

Have you ever visited a website that almost puts you to sleep? One that is monotonous, outdated, and overall, not very user friendly? Well, that is the absolute opposite of what you want for your business’ website.

Some websites are just ok, and others have the potential to blow you away. You want to aim toward that second category when you’re working on your business page. But how do you achieve that? It’s all about design.

If ‘cool’ is what you’re going for, let’s define what that means. A cool website keeps you coming back for more. It has the potential to capture people’s attention quickly, offers an outstanding user experience, and makes a big impression.

The backbone of any great website design relies on user experience. It is what makes every interaction between your visitors and your website, an enjoyable one. Many other supporting factors can create a website that stands out. Here are three of the main ones:

Person on laptop rounded by colorful design elements

Navigation

Every website needs navigation. It is most commonly called a menu bar, and it enables your visitors to move between the different pages on your website. Your navigation should be intuitive and engaging.

Good Quality Images

Your choice of images shouldn’t look ‘stocky.’ High-resolution photos that don’t look staged are what you need. Ideally, hire a professional photographer for a product shoot that gives you high-quality product photos you can use on your website.

Call to Action

A CTA is most commonly known as a button, but essentially, it is an element that your website users click on when you ask them to take action. An action could be to sign up for a newsletter, read more about your company, get a quote on your services, or buy your products. The purpose of a CTA is to influence your customers’ behavior while on your website while giving them easy access to the information they want to see.

Beat Your Competition with the Best SEO

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Good SEO Can Give You an Edge Over Your Competitors

Any business will highly benefit from implementing best practices for Search Engine Optimization, a.k.a. SEO. As you may already know, SEO will help you rank higher on search results, thus improving your visibility online, and increasing ROI.

SEO is a marketing strategy that takes time, but some things can help you improve it quickly. Here are some tips for bettering your SEO that can help you get ahead of your competition.

Audit Your SEO

Ideally, SEO should be adequately implemented from the get-go to ensure the strategy is successful. However, you can work toward fixing it if it was initially not a priority. Considering that you already have a website, you want to optimize your content for search engines. Do an audit on your website to see how your SEO is doing. That will help you identify which things you should work on first.

3 Updates to Mobile Page Speed You Should Consider

Check Your Page Loading Times

No one appreciates a website that takes forever to load. Especially not Google. If your website’s loading time is more than it should be, you can be sure it will impact your ranking. Did you know that 40% of users are likely to abandon a site if it takes more than 3 seconds for a page to load?

There are many reasons why your website may be slow. Tending to those issues will help you ‘up’ your SEO game.

Ensure Your Website Is Mobile-Friendly

The days when mobile web design was optional are gone. Today, almost half of the internet traffic comes from mobile devices. For businesses to better serve their users, they must make their sites mobile-friendly. Google’s algorithm took a mobile-first approach. So, if your website is not responsive, not only are you possibly losing customers, you’re also affecting your ranking.

Review Your Links and Clean Them Up

Have you ever clicked on a link on some website and got a 404 error? That is one of the things that Google frowns upon. Taking time to clean up your connections is an essential step in improving your SEO. Check for duplicate content (pages with almost the same URL) and dead-end links. Also, you may want to make sure your links are useful to the reader. Unnatural placement of links can also cost you.

Work on Local SEO

If your customers are local, focusing on local SEO tactics should be a priority for your business. Start by claiming the listing for your local business. Once you do that, optimizing your Google My Business page is next. You would be surprised how often companies neglect to do this, and it is a must if you’re trying to stay ahead.

Ways to Build Brand Awareness

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Grow Your Business by Building Brand Awareness Through Digital Marketing

People must know and remember your business to buy your products or services, especially if they’re going to become long-term clients. That’s why investing in brand awareness is something every business must do.

Brand awareness helps businesses get new customers, retain their existing ones; it separates you from the competition, and eventually leads to brand recognition. It takes time and patience to build awareness for your brand. Having a clear strategy and understanding which marketing tactics can help you the most will help you achieve your goal quicker.

Here are some ways to help you build brand awareness.

Be Consistent

Your business information, office hours, and logo should be consistent across channels. It will not only help your customers remember you and recognize you, but it can also help your SEO.

Invest in the Right Advertising Channels

You will need to invest in advertising, but what will make a difference is choosing to advertise on the appropriate channels for your business. Google ads are a great way to promote your business, as is social media. Social media platforms also offer the possibility to run ads to increase exposure and grow your business.

Work on Your Social Media Presence

For businesses today, it is essential to be present on social media. You want to be where your customers are, and surely, social media is one of the places where you can find them more often. It is another area where you want to be consistent, not just in the information —messages, photos videos— you share, but in how frequently you share it. Replying to comments is a great way to engage with your audience and build a relationship.

Your choice of a social network will depend on where your customers hang out the most. Be flexible and open to embracing new platforms you might not have thought you need to use.

Leverage the Power of Referrals

When it comes to gaining new customers, referral programs are a great resource. People generally have great trust in referrals, and they move to make a purchase based on that recommendation from a family member or friend, so they can play an essential part in boosting your brand.

4 Simple Steps Toward Being Found on Google

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Easy SEO Tips to Put Your Business on Google Search Results

Being visible online is incredibly important for businesses today. That’s why ranking well on search engines is crucial, especially in Google, since it’s the most popular search engine today.

You’ve probably heard of search engine optimization. A common misconception related to SEO is that it works almost in some sort of “magic way.” Writing one interesting blog is not going to get you to the top of search result pages. But you can achieve that with a good strategy, some effort, and patience.

Good SEO doesn’t have to be super complicated. There are simple things you can do that will help you be found on Google sooner than you think.

Start with Keyword Research

It all starts with the right keywords. Doing keyword research will help you identify which keywords and phrases are most used by your target audience when they’re looking for a business like yours. This step takes some time, but it’s worth it, as it will help you bring the right type of traffic to your site.

To help you grow your list with relevant keywords, you can try localizing them, like “digital marketing agency in Denver,” using Google’s suggestions, study similar searches and check out your competition’s keywords.

People pointing fingers at laptop screen

Share Optimized Content

Content marketing plays a significant role in your SEO strategy. Creating content is not just about creating content. Your product material can help you rank higher in search results, but for that to happen, it needs optimizing for search engines. Creating 2000+ words articles —as well as shorter, ensuring your content is easy to read and updating older posts that perform well, are some of the tips to help you optimize your content.

Work on Your Off-Page SEO Elements

Your social media and link-building are essential off-page SEO elements. Creating good content that other sites can share and link back to your page is critical. Backlinking will help you with your SERP Ranking.

Embrace Analytics

Monitoring your efforts is a must. Keeping an eye on how things perform is vital for business. That way, your SEO is in line with your company goals.

Cost-Effective Content Marketing Ideas for Your Small Business

Person blogging

Content Marketing is a Smart Investment

One of the best ways to approach digital marketing is through content, and it’s also easy on your pocketbook. So, if you’re looking to boost brand awareness for your business but have a tight budget, this is an excellent option for you.

It might come as a surprise to you, but content marketing is a driving force behind sales. It is content that you share online for your audience to see, share, comment on, and like. The types of content may include blogs, photos, posts, videos, etc. The purpose of this content is to grab the attention of your audience and help you build a memorable brand.

If you’re looking for content marketing ideas you can use even if you’re on a budget, we have you covered.

Start Blogging

A blog gives you the perfect opportunity to write for your business and communicate with your audience. It can be a great way to answer questions your customers might have, provide them with solutions to their problems, or give them tips that relate to your business while increasing engagement.

The use of content management systems, such as WordPress, make it easy for you to create blog content without having to worry about HTML or anything of that sort. It’s essential to offer a variety of short and long blogs that include visually appealing photos, have optimized content for SEO, and, most importantly, provide information that is valuable to your customers.

If you’re not big on writing, you don’t have to do it yourself. Relying on a team of professionals in content creation is the best approach.

laptop with facebook on screen

Post to Social Media

Social media posts allow you to engage with your audience on a more personal level, and it’s an excellent way to support your content marketing strategy. It doesn’t all have to be about advertising your business. You can share third party content that is relevant to your brand or signature material that represents your business. Things like infographics, how-to videos, or live streams, are some of the types of content that you can share on social media.

Embrace Reviews

As you know, reviews are incredibly important for a business, and they make great content marketing material, too. Encourage your customers to give you their opinion on your products or services and highlight them on your website and social media channels. Positive reviews can tip the purchase-decision scale in your favor and contribute to boosting your sales.

Try Email Marketing

When it comes to engaging your customers and increasing sales, email is still one of the leading digital marketing methods. Everyone uses email. It provides an easy way to reach your customers, but for it to work, it is critical to offer high-quality content. The type of content you submit will either convince your audience to click through to your website or to send your email to the trash bin.

Working with professionals in digital marketing, you can create compelling content that will reach the right audience, engage with your customers, and help you boost sales.

Boost Your Sales with These E-Commerce Tips

Man using laptop holding credit card

How to Boost Your Sales Through Your E-Commerce Business

Boosting your sales requires work. Changes must happen, but they don’t always have to be huge. Part of the secret is to be willing to try new things that you might have never thought of before.

Businesses that opt-in on e-commerce are tapping into a powerful advantage for their operation. E-commerce is growing, and your business can grow with it. It can help you boost your sales and become more profitable. But how? —you may ask. Believe it or not, there are simple ways you can increase your e-commerce conversion rates.

Hand holding button with heart painted on it

Say Yes! to Reviews

Online reviews are critical to your business. In the e-commerce world, product reviews are just as significant. Your customers are interested in knowing what others think of your products. They can either be encouraged to buy or discouraged from purchasing a product only by reading the reviews.

Be sure to collect your customers’ opinions and display all reviews on your product pages —positive or negative, and make sure you follow up on the negative ones. It will give you credibility and showcase your customer service skills.

Select the Right Payment Gateway

There are many payment processors out there, but not all of them will suit your needs. Analyze what you want and what’s convenient for your business before you decide. Do you want to provide PayPal payments? Which gateways can your e-commerce platform support? What are your security requirements?

WooCommerce, an e-commerce platform for WordPress, is easy to use and offers a wide variety of payment processors.

Use Keyword Research, Then SEO

There is a market for even the most specific products, but before they sell, you must build awareness first. Doing keyword research is especially crucial in this stage, as it will help you develop a clear SEO strategy that supports your goal of building awareness.

Display Your Trust Badges

People feel more comfortable with a business that shows trust badges. Over 75% of shoppers say that the presence of those badges impacts how much they trust that business and are likely to choose one that shows them over one that doesn’t. Those badges can cost you sales, so be sure to put them somewhere people can see them.

Invest in Quality Imagery

Having quality product images is incredibly important. Don’t skimp on imagery. Invest in professional photography instead. Attractive product photos can be what tips the purchase decision scale in your favor.

Dealing with Negative Reviews

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Got a Bad Review? Here’s How to Deal with It

People trust reviews. Good ones may influence them to give a business a chance; bad ones may convince them to avoid it altogether. About 94 percent of people say they will steer clear of companies that have negative reviews. That’s why reputation management is so important.

Reviews are sometimes a way for people to vent about their not-so-great experiences, rather than a way to compliment a business for what they’re doing right. So, while you should motivate people to give a review when they’re pleased with the service your company provided, you can’t ignore the fact that —at some point— you will likely get at least one negative review.

Types of Bad Reviews

There are different types of bad reviews, but we could put them into three main categories:

  • Bad experiences: It’s always frustrating to have bad experiences at a business, and it’s only natural that people want to vent, hoping to receive a solution. Even if the choice of words isn’t always the best, at its core, their message is telling you there is something your business could improve on.
  • Wrong company reviews: The same way people dial the wrong number all the time, they can end up submitting a bad review to the wrong company. They might have confused your company name with someone else’s or just plain got it wrong.
  • Scams: It may be hard to believe, but some people are out there, leaving bad reviews just “for fun.” These are the type of reviews you should look out for and report as they can harm your business.

There’s a lot to learn from negative reviews, but when you first get them, you might feel shocked, offended, and might not know how to react. Here are some tips to help you deal with bad reviews.

Watch Your Reviews Regularly

Monitoring your reviews is critical. It helps you identify when you’re getting legitimate reviews from real customers and when there’s something else going on.

Take Your Time to Read

Don’t start typing a reply after only reading the first few words. Even when you get reviews that are hard pills to swallow, make sure you read carefully and try to remain objective. Remember, everyone will see your reply, not just the person who left you that negative review. You want to make sure you come up with a well-thought-out response that makes you look professional.

Always Reply

When you get positive reviews, it’s a good practice to say thank you or inform that person that you are glad to know they had a good experience. For bad reviews, you will first have to identify which type of review you’re seeing. If it’s legitimate, it’s best to reply promptly and provide a solution for their problem, or at least offer an apology if it’s in fact due to something you could have done better.

Create Generic Replies

Put together a list of generic replies you can use on unsatisfied customers. The idea is not that you copy/paste an answer every time, but these generic responses can help you guide the conversation, and you can edit them as needed.

Boost Your Business Through Online Reviews

Hand holding button with heart painted on it

Get Online Reviews and Build Your Reputation

What your customers think about your business is incredibly valuable. It can either motivate you to continue doing what you’re doing or help tackle those areas that need improvement. But overall, customer reviews help you grow.

Online reviews have a significant impact on how other people view your business, especially before they even decide to do business with you. Did you know that about 84% of people consider online reviews as reliable as a recommendation from a friend? So, yes, online reviews make a difference in how people perceive your business.

In a perfect world, there would be no such thing as an unsatisfied customer, but they do exist, and sometimes they are the most eager to leave online reviews —negative ones, but we’ll deal with that in a future blog. Right now, you may be wondering —so how do I go from having satisfied customers to having happy customers who leave online reviews? Well, we are going to give you some tips.

Importance of Online Reviews

Before we get into the ‘how,’ let’s talk about the ‘why.’ As we mentioned, people trust online reviews, so it is an excellent way for your business to build a reputation and gain more customers. In fact, after reading one to six reviews of your business, 63% of people will form an opinion about it.

Typewriter with paper that reads review

When thinking of online reviews, most people go straight to thinking about Google reviews, but there are many other platforms where you can get reviews, like Facebook and Yelp. Using a variety of review platforms will help you cover all your bases, although Google My Business is the most popular one.  

  • GMB reviews can help you rank higher in search engine results. Let’s say someone searches for a business likes yours in your area or directly searches for your business name. When the result comes up, they will be able to see your company information along with your star rating. The higher the score, the better the chances to rank higher in this platform.
  • One of the advantages of Facebook as a review platform is that most people will be willing to leave a review and a star rating for you there since they are likely to have an active account already.
    • Ask for reviews in your posts. It’s a great way to motivate people to give you feedback. For example: Post about a recent event or your latest work and ask people to share their thoughts with you.

How to Get Online Reviews

Encouraging customers to leave reviews is essential. You can manage it yourself or have a professional do reputation management for you.

The process of getting reviews begins with excellent customer service. If your customers are happy with the type of service they received from your business, they are likely to be willing to give you a review. On a case-by-case basis, ask yourself if your customer had a good experience or if they have said something positive about your business. If so, don’t be afraid to ask for a review. Before they walk out the door, let them know their opinions matter, and help you improve and grow.