The Role of SEO in Digital Marketing

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If you opened a business without a sign or indication of what it is about, how do you think potential customers will react? It’s only natural that people want to know your business name and what type of products or services you sell. That’s how they can identify if you offer what they need.

Providing information about your business will attract customers and help them find you in search.

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Creating a website is usually the first step in any digital marketing strategy, but digital marketing is much more than just your site. Your website might be up and running, but if it is not optimized, it won’t show up in search engine pages (SERPs), limiting your audience’s ability to find you when they look for the types of products or services you offer.

SEO Puts Your Business in Front of Your Target Audience

How can you make sure your business gets the exposure it needs to be noticed by your target audience with so much competition? That is the purpose of SEO. Through search engine optimization or SEO, you make it easier for your website to be found in search.

Your website aims to help bring in traffic and increase sales, but a website on its own cannot fulfill that goal. SEO is an essential part of a business’s digital marketing strategy as it directly impacts its visibility and online presence. It helps improve the quality and quantity of traffic to your website via organic search results.

Ranking high on SERPs also impacts the way your potential customers perceive your business. The higher you rank in search, the more likely your customers will trust your business. Users consider search engine recommendations an indication of how trustworthy a company might be. Therefore, SEO can help solidify your business’s image in the eyes of your audience.

Improving E-Commerce Conversions for Your Business

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How to Maximize E-Commerce Conversions for Your Small Business

Increasing conversions is a topic that’s usually top of mind for business owners, regardless of their business size. When you invest in digital marketing, you expect results, and your strategy should support those goals.

If you have an e-commerce site, increasing sales must be a priority for your business. However, if your current results are not up to par with your expectations, some things need to change. Luckily, increasing e-commerce conversions for your small business might be easier than you think. Here are some simple ways to make your e-commerce site more effective and bring in more conversions.

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Freshen Up Old Customer Forms

If your e-commerce site has been around for a while, it might be a good time to consider updating it. Customer forms are designed to be the first entry point for your customers. By filling out a form, your customers acknowledge an initial interest in interacting with your business. The form that collects that information should be clean and straightforward. If your form is too long or complicated, the chances for conversion decrease.  

Optimize Wording on Your Site

Optimizing the content on your e-commerce site is highly beneficial and can directly impact customer behavior. Using the right wording (including headings, slogans, product details) can make a big difference in your conversion rate. Your choice of words for a CTA can influence customers to click or skip it.

Improve Site Speed

Thanks to technology, today’s consumers are used to things being fast, making them a little impatient. Customers are likely to be annoyed if they are forced to wait more than three seconds to load a page. If your page load time is slow, you are likely losing conversions. Work with your e-commerce support team to find solutions that can keep page load time at a minimum.

Diversify Your Payment Options

Offering just a couple of payment options is not enough anymore. There are so many payment portals out there today, so providing a variety will make your customers happy.

Add FAQ Page and a Chatbot

Setting up a page to address the most common questions will help your customers find answers quickly. However, not all items are captured in an FAQ page, leaving customers needing more information. Setting up a chatbot on your site that can provide more detailed answers to a wide array of questions can make your customers feel valued and lead to more conversions.

5 Local Marketing Strategies for Small Businesses

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These Local Marketing Strategies Can Help Your Business Succeed

Local marketing is beneficial for businesses that mostly operate from a physical location, such as workshops, professional services such as accountants or insurance agents, advisors or consultants, medical practices, or retail operations. Targeting audiences near your location is essential for your small business, and it can help position your business in front of potential customers that are close to you.

Through local marketing, you can be more effective in spending your advertising budget. By focusing on a more targeted audience —nearby customers— your conversion rates may improve. Local marketing doesn’t require overcomplicated steps to get started. It can be easier than you might think.

Here are some local marketing strategies that can benefit your small business:

Localize Your Website

Optimizing your website is vital if you want to drive in traffic, but you want to attract local businesses, then you need to localize your website. This means you must identify relevant keywords and phrases based on local SEO. What would the local audience search for if they were looking for a service like yours? Using keyword research tools like Google Analytics or Google Search Console can help you pin-point local terms that you can use on your website.

3 Updates to Mobile Page Speed You Should Consider

Keep Your Mega Descriptions, and Title Tags Up to Date

Website metadata can easily be ignored, but SEO must ensure it is updated. Title tags and meta descriptions are all you have to worry about, as that’s what people will see when you show up on search result pages.

Your title tag should be under 60 characters and be relevant to your location and brand. Your meta description could potentially improve your click-through rate as it serves as a sneak peek of what they will find on your website if they decide to click.

Create a Landing Page for Each of Your Locations

If you have more than one physical location, there should be a designated landing page on your website for each one. Each page should provide details about that specific location, such as phone number, email address, business hours, and directions to get there.  

Optimize Your Social Media Profiles

Your social media profiles could help improve your local SEO, provided that they offer accurate information about your business. This is also a place where you want to make sure your business location, contact information, and business hours are correct. You can also optimize your social media content with relevant keywords.

Claim Your Listing on GMB

Claiming your GMB listing is one of the most effective local marketing strategies. It gives your business more visibility and can boost your local SEO. Once claimed, you want to optimize it and make sure all your information is up to date, as it should be on all other platforms and channels. When people Google your business name, your listing is the first thing that will come up in SERPs. It’s your chance to make a first impression, so it better be a good one. ?

Improve Your SEO Through Content Marketing

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Your Small Business Can Leverage Content Marketing for Better SEO

If you want to get noticed, content marketing can help. Your content strategy can help increase your small business’s visibility, drive more traffic to your site, increase conversions, and strengthen your brand.

Through content marketing, you can improve your SEO, thus improving your ranking. It’s a process that takes time and dedication, but it’s not impossible. Here are some tips that can help you use content marketing to better your small business’s SEO.

Be Mindful of the Content Length

Optimal content length can vary depending on the industry and the user intent behind your keyword. Although some may say that posts over 1,000 words are ideal, you can still get results through posts that are anywhere from 300 to 600 words long, but your posting frequency should be higher.

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Use Local SEO to Your Advantage

Our current market is mainly mobile-driven, so local SEO is critical, especially for small businesses. It will help you increase visibility in search results and drive in more traffic and sales. Local SEO works for those businesses whose transactions are mostly face-to-face. Exploring local issues and addressing them via content will help you gain visibility in search results in your area.

Keep Fresh Ideas Coming

Monotonous content drives people away. Look for inspiration to generate relevant and interesting topics for your audience. Doing keyword research and using trending issues are great ways to develop topics that offer value to your customers and your company while also appealing to search engines.

Optimize Your Images

Not optimizing your images for search is a missed opportunity. Google’s crawlers benefit from optimized images. The alt tag and description of each image are perfect places to add keywords that relate to the articles you use them in so that they eventually show up on Google’s image search, directing people to your blogs.

Content Marketing: Why Is It Important?

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The Value of Content Marketing for Small Businesses

Content comes in all kinds of formats, from an article online to a video or a song. It’s not just the information but the experience that it generates.

A business’s content strategy outlines how they will communicate with their audience and share valuable and interesting information that attracts more customers. A business needs to develop a solid content strategy that reflects the company identity while engaging their audience. But there are many other factors why it plays a significant role in the success of a business.

Helps Create Connections

Content writing is about generating inspiring ideas and stories. By planning a content strategy, you define how your brand will communicate with your audience. It helps generate brand awareness and allows you to be more accessible to your customers, which leads to increased engagement and better customer relationships.

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Is Essential for Digital Marketing

Your content strategy is an essential piece of your digital marketing plan. It encourages meaningful, ongoing conversations with your audience and gives you access to feedback, which can help you tailor your marketing efforts to best address your customers’ needs.

Generates New Marketing Opportunities

By being creative with your content strategy, you can create growth opportunities. Designing content around trending topics can allow you to reach a broader audience and find new ways to communicate with them. Your content marketing strategy’s success comes down to understanding who you want to contact and how to correctly portray your brand.

Grow Your Small Business with LinkedIn Marketing

LinkedIn Marketing

Boost Your Marketing Efforts Via LinkedIn

We often misunderstand LinkedIn. Some consider it a platform to stay in touch with former colleagues and maybe learn some industry tips, which causes people to take it for granted. Others think it’s a social platform designed for subject matter experts and industry leaders, making people shy away from it.

Small business owners, especially, can take advantage of this platform to benefit their business. Like all other social media platforms, LinkedIn can help you connect with a broader audience and increase brand awareness.

Here are some of the benefits of using LinkedIn to market your small business:

Helps Generate Leads

LinkedIn simplifies the process of getting in touch with your audience through messaging. It can be as effective as cold emailing, even if it doesn’t feel quite as official. You can personalize your messages to make them feel more thoughtful and professional.

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Improves Your SEO

Your company page on LinkedIn is public, which gives you a lot of visibility. It is also helpful in terms of SEO. It allows you to give it a boost with content that is keyword-rich, fresh, and valuable to your audience. Blogs that offer your expert advice in your field are especially noteworthy. Professional content writers can help produce quality content that your audience will enjoy and appreciate.

Makes It Easy to Advertise Open Positions to Local Candidates

Another great thing about LinkedIn is that it serves as a job market, which is especially helpful when looking for suitable candidates in your area to fill a position in your company. It’s practical and easy to use.

Provides Great Networking

In the digital age, networking is also digital. LinkedIn offers a great alternative way to contact other professionals in your industry that doesn’t involve awkward conversations, subpar coffee, or stale snacks. By following LinkedIn groups that interest you, or direct messaging people you want to get to know, you can build a great network with like-minded individuals.

Facebook Messenger Can Be a Powerful Marketing Tool

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Using Facebook Messenger to Market Your Small Business

Facebook provides small businesses with an excellent way to reach out to a broader audience, engage with their customers, and develop relationships.

When thinking of Facebook marketing, most forget about their messaging app. Facebook Messenger, believe it or not, can be an excellent tool to build relationships with your customers. Most people prefer instant support and the ability to multitask while waiting. That is why they choose to chat or email over phone calls.

Facebook Messenger can be part of your marketing strategy. Here are some ways to effectively use this platform for your small business.

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Use Automated Responses to Answer FAQs

Messenger automated responses are an excellent feature to use in many different ways. Using it to answer your customers’ most common questions is a great way to improve their overall experience.

Consider the type of questions your customers ask most frequently, whether at the store or online, including business hours, location, price range, FAQs, etc. Setting up automated responses can help you capture the attention of your customers and minimize your response time.

Follow Up with Customers That Book Appointments Through Your FB Page

Facebook allows customers to book appointments from their platform. It’s handy for consultative selling or scheduling service calls. All you have to do is add a Book Now CTA to your page, and Facebook Messenger will integrate with your appointments. That makes it easy for you to follow up with your customers and can help prevent them from missing their appointments by sending automatic reminders the day before while keeping users engaged with your business page.

Use Ads to Retarget Your Messenger Users

Everyone who has messaged your page can become part of a custom audience to retarget them with Facebook Ads. Ad campaigns on Facebook can help you stay in touch with customers who have shown interest beyond liking your page. There are many ways to create a custom audience for retargeting. You can build an audience based on your customers’ response to specific Messenger Bot questions, target app users, or segments based on location, gender, or age.

Facebook Messenger can easily be integrated into your marketing strategy and help you build better relationships with your customers.

Social Media Can Help Manage Your Business Reputation

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How to Use Social Media to Build and Manage Your Business Reputation

A business’s reputation is incredibly valuable. What your customers hear, read, and think about you could make or break your business.

Online reviews play a significant role in business reputation. Around 85% of people consider online reviews to be as trustworthy as a personal recommendation and admit they influence their buying decisions. That is why your business’s online reputation is so important.

Most online reputation management is done by responding to reviews, asking customers for reviews, and posting updates on Google My Business. However, social media platforms can be very helpful in managing your business reputation.

Build Trust-Based Relationships

Would you feel comfortable buying something from a business you know nothing about —a company you don’t trust? Well, neither would your customers. Social media provides businesses with an opportunity to build trusting relationships before meeting their customers one-on-one.

Share videos or photos that show your team, host live videos to address common questions, talk about a relevant topic for your customers, share helpful tips, and be authentic. That will help you build trust online and attract more customers while improving your reputation.

Interact with Your Audience

In general, replying to customers’ comments is a good practice. It helps increase engagement and lets people know you’re there for them. When it comes to negative comments or reviews, it’s a good idea to take time and reply to address their concerns. Did you know that 70 percent of people said they are likely to change their opinion —in a positive way— about the business if they receive a reply to their negative reviews?

When it comes to negative reviews, the best approach is to publicly reply to the customer and let them know you’ll address their concerns via private messages. Be sure to empathize with them and show them you’re listening. They’ll appreciate knowing that you’re willing to improve their experience.

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Generate Reviews as Part of the Conversation

Positive reviews are great for business, and social media platforms are an excellent way to capture what your customers think about your products or services. You can do that by monitoring your mentions and notifications to see what people are saying about you. You could also be more direct, ask your customers for their thoughts, and share a link to your preferred review platform. The easier it is for them to give you a review, the more reviews you will get.

Monitor Your Social Media Accounts

There are many social media monitoring tools today that can help you manage your reputation through this channel. These tools will help you keep track of how your posts are performing, the level of engagement, and much more.