4 Tips to Get Your E-Commerce Site Holiday-Ready
This is the busiest time of the year for businesses. Although this holiday season will be different from others, companies should still offer their customers a great shopping experience.
If you have an e-commerce site, you want to make sure it is all set for the holiday rush. But how do you do that? Here are some ways to help you prepare.
Be Upfront About Shipping Times
Online shopping increases significantly during this time, so there are always delays in shipping times. By setting expectations ahead of time, you ensure your customers have a positive shopping experience. Put up a banner on the homepage to inform your customers of potential delays, provide realistic shipping and delivery dates when they check out, and provide updates via email so they know what to expect.
Create a User-Friendly Shopping Experience
An intuitive and easy website is critical for users, especially during a sensitive time like the holidays. Ensure your hosting service can manage higher traffic during this time, optimize your site for different devices, confirm your SSL certificate is up to date to protect your customers’ information, and give them various payment options. These changes can help you provide a memorable shopping experience for your customers and boost online sales.
Implement a Chatbot
Implementing a chatbot on your website is a great way to quickly provide answers to your customers’ most frequent questions without hiring additional staff for the season. Make sure your chatbot is prepared to answer questions related to holiday business hours, delivery dates, special promotions, gift wrapping, etc.
Highlight Your Return Policy
Whether you decide to update your return policy during the holiday season or not, it is a good idea to make it visible to your customers. This will help set expectations and prevent negative customer experiences that can lead to bad online reviews. Put your return policy somewhere visible near the end of the transaction to allow your customers to read it before finalizing their purchase.