CREATING AUTHENTIC CONTENT TO BOOST SEO

Blogging

Internet is a sea of information, with authentic content more like a desert. The stream of content and information is endless and loaded with click baits. Do not add to the heap. If you want to get the most out of your SEO strategy, i.e., rank better, attract relevant traffic, and promote the brand effectively, create an authentic voice.

WHY SHOULD CREATE AUTHENTIC CONTENT?

Inauthentic content is boring, whereas an authentic content strategy will be more interesting, engaging and appealing to your customers. Original content is the oxygen to the seekers of genuine information. It shows that you know your audience and you’re listening to them rather than shoving them down the wrong funnel. SEO is an essential and continuous optimizationprocess applicable to most content. Where it cannot help is with creating authentic content. So you need to find your brand’s voice to speak directly to your target audience. 

Having an authentic content strategy increases user engagement, establishes domain authority, makes the content more valuable for search engines, climbs ranks in SERPS, leaves an excellent impression, enhances customer loyalty, and increases your reach. 

HOW TO CREATE AUTHENTIC CONTENT?

Men working on laptops
Following best SEO practices will boost your content traffic.

No one can own the vision you have for your brand and its strategies. So use it to your advantage. Find your personality and let it shine through the voice you portray. Follow best SEO practices, carry out independent research, know your audience inside-out, make genuine interactions with them, be honest, share fresh perspective, and use the necessary tools or software to enhance the overall appeal. 

FINAL WORDS

Authenticity inspires trust and confidence. Today, most consumers want to finish off a sale with a personal touch. Adding an authentic voice to your content makes it feel more individual, where consumers are comfortable in reaching out for more information. Eventually, your content will result in more leads and lasting customer relationships.

HOW TO STAGE A GREAT PRODUCT PHOTO?

Video

A good product image can make or break the strategy for an online vendor. So you’d always want to take the best route. Photo staging can breathe life into each shot, adding intimacy and depth to the product. It helps sell a vision which in turn gets you more sales. For this, you need to master a few tricks and stage the product right. You certainly don’t have to be a pro and own fancy gear. Modern-day smartphones are well equipped to get you noticed. Taking great product photos is an art, and here we brief you on the specifics of mastering the art.

TIPS ON TAKING GREAT PRODUCT PHOTOS FOR BEGINNERS 

open laptop on desk
A great product photo makes a significant impact.

What is a great start? Follow the basics – place a white background, add some natural light, clean up the surrounding area, use the highest quality settings and resolution, and voila, there you have it. Do not shy away from putting in any extra efforts to exhibit the value of your product. A great product photo makes a significant impact, so make sure you always set the scene and leave a positive impression. 

TIPS ON TAKING GREAT PRODUCT PHOTOS AT ADVANCED LEVELS 

If you wish to take photos like a seasoned photographer, enhance your setup. Remove clutter. Avoid glare. Surround the product with great lighting. Prevent shadows and backlighting. Be careful not to capture your reflection in the product. Build an establishing shot to feature the product in full and take additional close-ups highlighting the graphics and design details. 

GETTING THE MOST FROM YOUR PRODUCT

With the information above, you’re well on your way to conquering product shoots with your smartphone or professional gear. These are just a few product staging ideas, amongst many others. The aim, however, is to think where the product fits and about its functionality and click accordingly. You’ll end up with some great shots.