LET YOUR LOCAL COMMUNITY GUIDE YOUR MARKETING STRATEGY

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Local communities form an essential part of your company’s successes, providing opportunities and resources to support the brand. But, how do you connect with your community, and how does it influence your marketing strategies?

Community marketing strategies are underutilized but surprisingly effective, especially for small businesses, to keep you in a positive light and produce desirable results. The point here is to raise brand awareness in the geographical location you serve, and the business will follow. 

HOW TO LET YOUR LOCAL COMMUNITY GUIDE YOUR MARKETING STRATEGY?

Always keep in mind you are talking directly to your customer.

The answer is simple – understand what is relevant to your target audience. Address concerns and queries directly and honestly. As a local business, have your fingers on the pulse of your community, and it will help power up your efforts in lead generation.

Be the change you want to see. If it sounds like a winning strategy to you, try tactics that will oust your competition.

If you are a business keenly interested in knowing and engaging with your audience, familiarize yourself with the different social factors that influence purchase decisions. Pay attention to the community as a whole, including how social, cultural, and political trends affect them. Determine how global and local events influence their lives. Analyze community attitude, which is vital in product development and for forming practical ad and marketing strategies. Ingrain the values in your brand and showcase relevant offerings through your website design and development processes. Additionally, localize paid ads, get testimonials, and go local on social media.

The more involved you are with your community, the more effective your marketing strategy will be, and the more engaging, relevant, and profitable your brand would grow.

IN THE END

Effectively engage with users and communities to immediately get started. It will help you draw users that convert to clients and come back tomorrow. For compressive professional advice, contact Impressions Agency experts and learn how to specifically target and appeal to potential customers. 

HOW TO ENHANCE THE USER EXPERIENCE ON YOUR WEBSITE

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User experience is a considerable amount of work that starts during the development process and continues well after the website’s launch. The idea is to naturally lead your visitors to the result converting them to recurring clients. But how do you carve a smooth, pleasant, and intuitive interaction for your website visitors? Keep reading!

WHAT IS USER EXPERIENCE?

User Experience or UX concerns how end-users feel, think, and act when engaging with your brand and its different products and services. When you prioritize UX, it is about providing a consistently positive experience to your audience without any fuss.

However, if the content isn’t optimized, the website isn’t mobile-friendly, page load speed is sluggish, and users don’t clearly find what they want, they would leave and never return. A poor UX design only confuses your visitors, affects the marketing strategy, and leads your business nowhere. 

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User experience is essential to succeed in the digital world.

WHY USER EXPERIENCE MATTERS? 

A website must be interesting and easy to use and understand. It must anticipate pain points, offer solutions, and create value. The better the user experience, the more engagement you develop, and the more likely are users to take advantage of your products and services. Increasing your website’s user experience creates a platform that converts and increases profits.

IMPROVING YOUR WEBSITE’S USER EXPERIENCE

How to increase your site’s user experience? What will keep users more engaged? Figure out your users and build for them. True UX seamlessly merges multiple disciplines and goes beyond simply fulfilling a checklist. Follow the less is more rule. Keep all elements clean and simple. Enhance your content strategy and present authentic content that actively reaches your audience and answers their questions. Have a professional, inviting, and organized design flow. Ask for inputs from others and incorporate changes that seem reasonable.

In short, design, test, edit, and repeat!

When looking to balance an expert design and user functionality, look no further than Impressions Agency. Contact us to know what we do for clients like you to make your site more valuable.

THE IMPORTANCE OF WEBSITE SPEED AND LOADING

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In today’s fast-paced digital world, time is money, which the less informed is unfortunately losing. If your digital platforms aren’t snappy, visitors take no time to seek alternatives. It is particularly true for e-commerce and other transactional sites.

Site owners get preoccupied with delivering what users want that they tend to overlook the fundamentals – website optimization to accelerate page loading speed. 

WHY DOES WEBSITE SPEED MATTER? 

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Increasing website speed and loading time will only improve your search engine rankings.

Search engines like Google consider your page load time. Increasing website speed and loading time will only improve your search engine rankings. Besides, website speed forms the first impression on the web. Visitors are impatient, and they expect rapidity. Slow sites are a killer and hurt your brand in the long term. 

HOW FAST IS FAST ENOUGH?

Smarter brands today are investing in tools and infrastructure that helps them ensure a seamless user experience for their visitors. Several statistics show how you merely have 2 seconds to grab a user’s attention, or they bounce to other websites. If the pages don’t load within seconds, you lose more than 40% of your visitors. To your surprise, most bounced visitors will never return to your site upon having a bad first experience.

WHAT CAN YOU DO?

Take specific steps to optimize the page load time. Compress photos and videos. Remove unnecessary files/video/photos (or host on external sites like YouTube. Make the site mobile-friendly (optimize for each device/screen size). Find the best hosting company compatible with your content and website goals (WordPress or HubSpot, etc.).

WE CAN HELP

Speed matters – it impacts UI, SEO, and your conversions. If you’re wondering where your website stands against others on the web or your site lacks that much-needed kick, we can help you get started. Contact our web design & development team, and we’ll help you navigate through your options. 

THE ESSENTIALS OF AN EFFECTIVE CONTENT STRATEGY

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Brands today recognize the power of an effective, ongoing, and thriving content strategy. Developing one isn’t rocket science; it simply requires a clear vision and some research to accomplish your goals. 

WHY YOU NEED A CONTENT STRATEGY?

Brands must implement a solid action plan for their content. Why? A carefully planned and well-documented content strategy helps you set realistic goals and achieve those efficiently. It helps determine your target audience, what they want, and what can help you increase your reach.

An effective content strategy boosts your brand, improves search engine rankings, and drives more revenue. You can also measure the results once everything’s up and running. All in all, it’s nothing more than using your common sense to compete against millions. 

PRODUCING CONTENT THAT CONVERTS 

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The type of content that makes a strong strategy includes not one but many categories.

From blogs, social media posts, videos, e-mailers to whitepapers and more, customers look forward to seeing their favorite brand’s ideologies and expertise translate into multiple content genres. The type of content that makes a strong strategy includes not one but many categories.

Insights/ opinion pieces offer individual advice from the brand’s perspective. How-To guides are instructional posts and videos to guide customers comprehensively. Quick blogs within 300 – 500 words are great for sharing personal insights or success stories. Long-form blogs with 2000+ something word count increase organic search traffic. Besides, videos offer attractive visual storytelling opportunities suitable for social media.

Make sure you personalize the content, speak from experience, and provide data-driven insights as well as industry-trusted sources wherever necessary. 

WHO CAN HELP? 

Your company is out and about in the digital world. So, you must be rigid, meticulous, and forward-thinking with your efforts. If strategizing isn’t your forte, allow Impressions Group to help you with your needs. What do we do? We have an entire team of industry experts with vast knowledge and resources to help businesses like yours flourish in this cut-throat completion. Let’s get started today!