Digital marketing is valuable for any business. It offers tools that allow even the smallest businesses to compete with large brands. It is, however, easy to make digital marketing mistakes and waste your time. Here are some common mistakes and ways to avoid them.
Digital Marketing Mistakes
Social media marketing. It’s useful when done right. A common digital marketing mistake is to try being on too many social media platforms. Find the ones where your audience spends time, and the ones that best suit your brand, then focus on those. Focus all your efforts on one or two, and don’t go beyond three different social media platforms.
Another social media mistake is having more than one account on a platform. This will confuse your audience. You will also waste time trying to maintain multiple accounts when you could focus your energies on a single account.
Having thin blog content that doesn’t provide value to the reader is a common mistake. While the research points to more blogs per month generating more website traffic, this needs to be balanced with the resources at your company. If your business doesn’t have the resources to publish quality, information-rich blog posts a few times a week, or even once a week, then don’t force it. It’s better to create fewer high-quality blog posts than publishing many lower-quality posts.
Your audience wants quality content filled with valuable information. In the world of blogging and website content, quality is definitely better than quantity.
To make sure your audience finds your posts, do some keyword research so that you can write about things your audience is searching for. This SEO approach will help get your website seen on Google.
Google values quality and will reward your work. On the flip side, you could be penalized by Google for publishing weak, keyword-stuffed content. Ready to get noticed online? Get in touch today.