How to Keep Your Webpage Responsive and Running Smoothly

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Today’s Internet users expect websites to respond quickly and in an easy-to-understand format, even on mobile devices, like phones and tablets. If you don’t have the web development skills necessary to meet that expectation, it might be time to hire someone else to develop your site so that it stays responsive and working smoothly at all times.

What is and Why a Responsive Webpage is Vital

A responsive webpage is crucial for your website.

A responsive webpage is crucial for your website. If you have a responsive web design, this means that your website will adjust its content according to the size of the device being used. This ensures that your website looks good on any device – computer, tablet or mobile phone – and it’s easy for visitors to navigate through.

A responsive webpage is vital because it ensures a consistent experience across different devices. It also offers more room for creativity in terms of layout and style as designers can mix up their layouts based on the size of the screen they are designing for.

Common Design Mistakes to Avoid

  • Choosing the Wrong Coding Language : This is a crucial decision that will determine whether your site works or not. Ideally, you should choose a coding language that is compatible with all browsers. HTML5 can do this for you.
  • Using Too Many Plug-ins : Plug-ins such as Adobe Flash Player, Java, Quicktime and RealPlayer can cause webpages to crash or run slowly on some computers. The best way to avoid these problems is by simply not using them in the first place. For example, instead of embedding videos from YouTube into your website, you could upload it onto YouTube and link to it instead. This prevents computer crashes because the video is hosted on YouTube’s servers which are optimized for streaming content. The only downside is that visitors must have access to the internet in order to watch the video. One option would be to embed an auto-play gif image of your video instead so that visitors don’t need internet access in order to view it.

Impressions Agency can help you with making sure your website is responsive. Get in touch with us today!

How to Create a Brilliant Content Strategy

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Content marketing is booming right now, and it’s easy to see why. When done right, your business’s content strategy can help you stand out from the competition, increase engagement with your community, and even drive traffic to your website or landing pages! However, this kind of success isn’t guaranteed — your content strategy needs to be innovative and complete if you want it to be truly brilliant. Here are some tips on how to do that.

Some of the Questions You Should Answer First

Achieving Business Goals
your content strategy needs to be innovative and complete.

There are some basic questions you’ll want to address that will help you navigate what your content strategy direction should be:

  • What are we selling? 
  • Who are our customers? 
  • What can we say about our products that would make people want to buy them? 
  • What are our values as a company? 
  • Who is our competition and what do they say about their products?
  • What content platforms are available to us? 
  • Which ones will be the most effective for reaching our target audience and telling the stories of our business? 
  • Where should we focus on creating content on each platform in order to maximize reach, engagement, and conversion rates for the channels we use?

Tips to Develop Great and Engaging Content

Your content strategy is one of the most important aspects of your business. It doesn’t matter if you’re a blogger, entrepreneur, or other type of leader – without great content, you won’t reach your target audience and will be left in the dust. Great content doesn’t happen by accident. The first step to creating great content is understanding the key components that make it up:

  • Know Your Audience: Know who you are writing for and what they want to learn about. Then tailor your posts so that they will have an impact on them.
  • Have Purpose: Make sure your posts have a clear objective. It’s also good practice to start with the end in mind by knowing what outcome you want from each piece of content before you start writing it. Having purpose helps you stay focused while producing high-quality content.
  • Create Something New: If all your blog posts are talking about the same topics as every other blog post out there, no one is going to read them. So come up with fresh ideas that haven’t been talked about before.
  • Produce Quality Content: Always remember that quality trumps quantity when it comes to blogging and creating valuable articles, videos, podcasts etc., instead of just spitting out any old thing because you think it might bring some traffic to your website.

Contact us at Impressions Agency today to let us help you get started on your content marketing!