Is it Time to Update Your Digital Marketing Strategy?

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5 Signs That Tell You It’s Time to Refresh Your Digital Marketing Strategy

Things change quickly. Everything does, but especially anything related to the Web. We see trends take the Internet by storm one day and then slowly fade into the background. This phenomenon applies to the world of marketing too.

Developing effective marketing strategies takes time, but no matter how great they might turn out, they still need to be revised periodically. It would be great if your business could come up with one single killer strategy that can stand the test of time, but that’s not how things work in the real world. Eventually, even the best techniques need to be updated.

So, how do you know when it’s time to update your digital marketing strategy? Keep an eye out for these signs.

Your Website Is Outdated

Your website should tell your customers everything they need to know about your business. If it’s not fulfilling that purpose, your customers will likely find information about you somewhere else on the Internet, or they could decide to find someone else that can provide them with the information they need.

An outdated website usually brings very little traffic, and that is a sign that your digital marketing strategy needs some work. Invest in updating your site to make it look good, offer the right information to your audience, and properly reflect your brand.

You’re Not Catering to Your Mobile Audience

These days, almost all content should be viewable from a mobile phone. Computers are no longer the primary source of the Internet. If your site and digital marketing efforts are not optimized for mobile, that’s a big gap that should be taken care of promptly. Otherwise, you’re giving customers a reason to avoid doing business with you, finding someone else who can offer what they need.

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You Don’t Have Metrics in Place

If you do not measure the impact of your digital marketing strategy, how can you know if it’s working? Maybe it is, and you’re missing out on opportunities to make it better and grow your business. Or, maybe your strategy isn’t performing as expected, and it needs to be changed. Either way, this is an indicator that you should take some time to review your strategy.

You Haven’t Defined a Budget

You should have a budget to support your digital marketing strategy. If you don’t know how much money you can spend, making effective plans becomes a complicated task. Take a step back and consider investing in inbound marketing, a smart move that can allow you to spend less money and earn more.

You Haven’t Had Any New Leads Recently

If no one is reading your content, clicking on your emails, or engaging with you on social media, there is certainly something that needs to change. All that effort should help you generate leads, which is your primary goal.

Reel in Your Content Marketing Strategy with a Content Calendar

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Your Business Could Benefit from Using a Content Calendar

Content marketing is an excellent way for your business to bring traffic to your website, improve your SEO, and share relevant information with your customers and target audience. Having a well-defined content marketing process makes things more manageable, and it can make your marketing efforts 60% more effective.

Producing engaging and relevant content is no “piece of cake.” It takes time and dedication to build out a strategy that properly aligns with your business needs. However, there are ways to streamline the process and help you create compelling content that supports your content marketing goals, and a content calendar is one of them.

A content calendar is an excellent marketing tool meant to help you plan and organize upcoming content. Here are some reasons why having a content calendar could benefit your business.

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Keeps Things Organized

As we mentioned before, better organization is one of the top benefits of having a content calendar. It’s the perfect way to keep all your ideas in one place. It also helps you hold practical brainstorming sessions, keep up with important dates —like product launch dates, special events, and holidays, and allows you to visualize your content strategy across platforms and over time.

Helps Save Time

Part of the beauty of planning your content ahead of time is that it gives you an advantage in the execution process, helping you be more productive and efficient.

Makes Effective Planning Easier

With the help of a content calendar, last-minute decisions about upcoming campaigns and topics will no longer be the norm. Having a content calendar will give you a bigger picture of your entire content strategy, making it easier to prepare, create, and execute, simplifying the process of integrating marketing efforts across channels.

Helps to Better Understand Customers

Keyword research is an essential part of planning your content calendar. It gives you a deeper understanding of what your audience is interested in, allowing you to target your customers better and boost engagement.

Integrated Digital Marketing Could Give Your Business the Boost It Needs

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Why Integrating Digital Marketing Channels Matters

The digital marketing spectrum offers a wide variety of methods designed to help you bring awareness to your brand, increase traffic to your website, generate leads, and boost your sales. Every plan has its pros and cons and offers different benefits. However, just because one works, it doesn’t mean you should neglect the rest.

Each marketing channel offers different opportunities for your business, and you don’t want to miss out on any of them. Although you can pick and choose your preferred methods, you can maximize your reach by combining them all. Integrated digital marketing can take your business to new heights.

Dare to Try Out Different Demographics

Perfect Combo

The most successful digital marketing campaigns are usually cross-channel, which means they deliver content and messages through different channels, including social media, blogs, email marketing, search engine optimization or SEM, websites, and more. This approach allows businesses to maximize their interaction with their target audience.

So, what is the perfect combination? How do you build an effective integrated digital marketing campaign? The truth is the ideal combination is whatever works best for your business. What works for your competitors won’t necessarily work the same way for you. It could work, but it’s not guaranteed.

To find the ideal combination of digital marketing channels for your business, you first must understand your audience. Then, you’ll want to identify which channels are driving performance and have more impact on your business. In other words, you want to understand which channels convert. To follow, you’ll need to work on your content strategy and ensure it’s consistent across channels.

The first part —strategy and planning— is likely to be more time-consuming, but once that’s ready, it’s all about executing, optimizing, and measuring. This way, you will find what works best for your business and continue to fine-tune your strategy to meet your needs.

4 LinkedIn Tips to Build Brand Awareness

Using LinkedIn as a Marketing Tool

Leverage the Power of LinkedIn to Market Your Small Business

LinkedIn is a good platform for your business to expand its reach, increase brand awareness, and generate more leads.

Some people consider LinkedIn to be somewhat intimidating in terms of using it as a marketing tool and not just a way to connect with old colleagues. However, there are simple ways that can help you create a company profile that looks professional and helps you attract more business.

Set Up Your Company Page

There is more to your LinkedIn profile, a.k.a company page, than just your company name and website. Remember, this profile will serve as the face of your business on this platform, which will allow you to connect and engage with your audience.

Set your company logo as your profile picture and add a cover photo that relates to your business’ identity. Add a description that tells your audience who you are as a business and how you can serve them or address their needs. Make sure you use keywords that relate to your business. Fill out the information for company size, and year founded, location, industry, etc. That will help potential customers find you with ease.

3 Updates to Mobile Page Speed You Should Consider

Make Your Page SEO Friendly

Optimizing your company profile on LinkedIn is just as important as optimizing your website. Keep your business keywords and critical phrases handy because you’ll need to use them when you’re setting up your profile, as we mentioned before. Take advantage of your presence on LinkedIn and link to your company page from your website, blog, and other social media accounts to drive traffic to it and increase exposure. Also, keep your account active and share relevant content regularly.

Increase Engagement by Using Rich Media

If you had to choose between interacting with an all-text social media post or an image-based post, where would you click? Most people will prefer images because our brains process them faster than text. Adding attractive photos or videos to your posts is a great way to increase engagement.

Encourage Your Employees to Connect with Your Company Page

Personal profiles are likely to have more first-degree connections than starting business profiles. Encouraging your employees to follow your company profile will expand your network and give you closer access to more relationships that could potentially become customers.

Types of Digital Marketing That Can Help You Grow Your Business

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3 Types of Digital Marketing to Rev Up Your Business

There are many types of digital marketing out there, but which one suits your business best?

Regardless of the size of your business, if you’re interested in increasing your sales, investing in advertising is a must. Choosing the right method is the tricky part. Should you be using them all? Sure —if you want to, but you can be more efficient by targeting a few at a time until you find which work best for your business.

Here are three types of digital marketing that can help you grow your business:

Social Media Marketing

Social media is much more versatile than most people think. You can run different types of advertising campaigns by using a variety of platforms. You can run ads on Instagram, Facebook, even on YouTube, and they can help you boost brand awareness, expand your reach, generate leads, and increase sales. You’ll want to run your ads on those platforms that are most popular among your audience.

Dare to Try Out Different Demographics

Search Engine Marketing

You’ve probably heard about PPC or Pay Per Click campaigns. Well, they are part of what we know as SEM or Search Engine Marketing. This marketing method offers the possibility to customize your ads, set your budget, and run analytics on those ads once they are live.

You can do display ads, which are ads that appear on other websites, or search ads. The latter will help you get in front of your potential customers after they search for keywords that relate to your business. Both types of ads can help you reach a larger audience and generate more leads.

Retargeting Advertising

Have you ever felt almost like the internet can hear your thoughts? You know you searched for a product that you’re interested in, and suddenly, there is an ad for that product on any website or platform your visit. It is called retargeting or remarketing, which is a way for businesses to gather data about products customers have shown interest in —through analytics— and use that to their advantage. Retargeting can be through SEM, social media, and even emails.

E-Commerce Best Practices That Can Boost Your Online Sales

E-commerce: A Tremendous Opportunity for Businesses

These E-Commerce Marketing Strategies Could Help You Take Your Business to the Next Level

E-commerce marketing has always been a robust business model, but it has recently become much more popular and necessary in today’s market.

To run a successful e-commerce business, you need to find ways to increase traffic to your website, develop relationships with your customers, build trust, and re-gain sales that seemed lost. It all sounds like a lot to do, but we would like to offer some strategies or best practices that can help you boost your online sales.

Clean Up Your Checkout Process

Cart abandonment is always a concern when it comes to e-commerce, but it can be corrected. You want to make sure your checkout process is customer friendly. Up until that point, you’ve been building trust with your potential customers —enough to make them interested in buying your products. During the checkout process, you should continue to build trust while offering a seamless experience to your customers. 

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Things like having all relevant information on the same page, making buttons easy to find, and allowing your customers to visualize which step of the process they are in via a progress bar, will help minimize your cart abandonment rates.

Add Helpful Product Descriptions

Using accurate product descriptions will not only help your customers; it will be good for SEO and help you minimize returns. Put some time into optimizing your representations, too. It will make an impact on your position in search rankings, increasing your business’ online visibility, leading to growth in sales.

Consider including customer reviews on your product page as well as frequently asked questions.

Be Transparent About Product Shipping Costs, Delivery Times and Payment Methods

Few things are more annoying than having typed all your information on a site to make a purchase, only to find out later that shipping costs are higher than you thought, that your package will take too long to arrive, or that a particular payment is not accepted. Shipping rates, estimated delivery times, and payment methods should always be visible for your customers. They are essential elements in their purchase decision process.

Allow Your Customers to Continue Shopping

Not all customers that are inspecting their shopping cart are ready to stop shopping. Give your customers the option to keep shopping before they officially check out. Many of them will likely want to take another peek around to make sure they don’t miss out on anything.

3 Design Elements That Can Make Your Website Cool

Your SEO Could Succeed or Fail Thanks to Your Web Design

Create a Cool Website for Your Business with These Tips

Have you ever visited a website that almost puts you to sleep? One that is monotonous, outdated, and overall, not very user friendly? Well, that is the absolute opposite of what you want for your business’ website.

Some websites are just ok, and others have the potential to blow you away. You want to aim toward that second category when you’re working on your business page. But how do you achieve that? It’s all about design.

If ‘cool’ is what you’re going for, let’s define what that means. A cool website keeps you coming back for more. It has the potential to capture people’s attention quickly, offers an outstanding user experience, and makes a big impression.

The backbone of any great website design relies on user experience. It is what makes every interaction between your visitors and your website, an enjoyable one. Many other supporting factors can create a website that stands out. Here are three of the main ones:

Person on laptop rounded by colorful design elements

Navigation

Every website needs navigation. It is most commonly called a menu bar, and it enables your visitors to move between the different pages on your website. Your navigation should be intuitive and engaging.

Good Quality Images

Your choice of images shouldn’t look ‘stocky.’ High-resolution photos that don’t look staged are what you need. Ideally, hire a professional photographer for a product shoot that gives you high-quality product photos you can use on your website.

Call to Action

A CTA is most commonly known as a button, but essentially, it is an element that your website users click on when you ask them to take action. An action could be to sign up for a newsletter, read more about your company, get a quote on your services, or buy your products. The purpose of a CTA is to influence your customers’ behavior while on your website while giving them easy access to the information they want to see.

Beat Your Competition with the Best SEO

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Good SEO Can Give You an Edge Over Your Competitors

Any business will highly benefit from implementing best practices for Search Engine Optimization, a.k.a. SEO. As you may already know, SEO will help you rank higher on search results, thus improving your visibility online, and increasing ROI.

SEO is a marketing strategy that takes time, but some things can help you improve it quickly. Here are some tips for bettering your SEO that can help you get ahead of your competition.

Audit Your SEO

Ideally, SEO should be adequately implemented from the get-go to ensure the strategy is successful. However, you can work toward fixing it if it was initially not a priority. Considering that you already have a website, you want to optimize your content for search engines. Do an audit on your website to see how your SEO is doing. That will help you identify which things you should work on first.

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Check Your Page Loading Times

No one appreciates a website that takes forever to load. Especially not Google. If your website’s loading time is more than it should be, you can be sure it will impact your ranking. Did you know that 40% of users are likely to abandon a site if it takes more than 3 seconds for a page to load?

There are many reasons why your website may be slow. Tending to those issues will help you ‘up’ your SEO game.

Ensure Your Website Is Mobile-Friendly

The days when mobile web design was optional are gone. Today, almost half of the internet traffic comes from mobile devices. For businesses to better serve their users, they must make their sites mobile-friendly. Google’s algorithm took a mobile-first approach. So, if your website is not responsive, not only are you possibly losing customers, you’re also affecting your ranking.

Review Your Links and Clean Them Up

Have you ever clicked on a link on some website and got a 404 error? That is one of the things that Google frowns upon. Taking time to clean up your connections is an essential step in improving your SEO. Check for duplicate content (pages with almost the same URL) and dead-end links. Also, you may want to make sure your links are useful to the reader. Unnatural placement of links can also cost you.

Work on Local SEO

If your customers are local, focusing on local SEO tactics should be a priority for your business. Start by claiming the listing for your local business. Once you do that, optimizing your Google My Business page is next. You would be surprised how often companies neglect to do this, and it is a must if you’re trying to stay ahead.

Ways to Build Brand Awareness

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Grow Your Business by Building Brand Awareness Through Digital Marketing

People must know and remember your business to buy your products or services, especially if they’re going to become long-term clients. That’s why investing in brand awareness is something every business must do.

Brand awareness helps businesses get new customers, retain their existing ones; it separates you from the competition, and eventually leads to brand recognition. It takes time and patience to build awareness for your brand. Having a clear strategy and understanding which marketing tactics can help you the most will help you achieve your goal quicker.

Here are some ways to help you build brand awareness.

Be Consistent

Your business information, office hours, and logo should be consistent across channels. It will not only help your customers remember you and recognize you, but it can also help your SEO.

Invest in the Right Advertising Channels

You will need to invest in advertising, but what will make a difference is choosing to advertise on the appropriate channels for your business. Google ads are a great way to promote your business, as is social media. Social media platforms also offer the possibility to run ads to increase exposure and grow your business.

Work on Your Social Media Presence

For businesses today, it is essential to be present on social media. You want to be where your customers are, and surely, social media is one of the places where you can find them more often. It is another area where you want to be consistent, not just in the information —messages, photos videos— you share, but in how frequently you share it. Replying to comments is a great way to engage with your audience and build a relationship.

Your choice of a social network will depend on where your customers hang out the most. Be flexible and open to embracing new platforms you might not have thought you need to use.

Leverage the Power of Referrals

When it comes to gaining new customers, referral programs are a great resource. People generally have great trust in referrals, and they move to make a purchase based on that recommendation from a family member or friend, so they can play an essential part in boosting your brand.

4 Simple Steps Toward Being Found on Google

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Easy SEO Tips to Put Your Business on Google Search Results

Being visible online is incredibly important for businesses today. That’s why ranking well on search engines is crucial, especially in Google, since it’s the most popular search engine today.

You’ve probably heard of search engine optimization. A common misconception related to SEO is that it works almost in some sort of “magic way.” Writing one interesting blog is not going to get you to the top of search result pages. But you can achieve that with a good strategy, some effort, and patience.

Good SEO doesn’t have to be super complicated. There are simple things you can do that will help you be found on Google sooner than you think.

Start with Keyword Research

It all starts with the right keywords. Doing keyword research will help you identify which keywords and phrases are most used by your target audience when they’re looking for a business like yours. This step takes some time, but it’s worth it, as it will help you bring the right type of traffic to your site.

To help you grow your list with relevant keywords, you can try localizing them, like “digital marketing agency in Denver,” using Google’s suggestions, study similar searches and check out your competition’s keywords.

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Share Optimized Content

Content marketing plays a significant role in your SEO strategy. Creating content is not just about creating content. Your product material can help you rank higher in search results, but for that to happen, it needs optimizing for search engines. Creating 2000+ words articles —as well as shorter, ensuring your content is easy to read and updating older posts that perform well, are some of the tips to help you optimize your content.

Work on Your Off-Page SEO Elements

Your social media and link-building are essential off-page SEO elements. Creating good content that other sites can share and link back to your page is critical. Backlinking will help you with your SERP Ranking.

Embrace Analytics

Monitoring your efforts is a must. Keeping an eye on how things perform is vital for business. That way, your SEO is in line with your company goals.