How to Keep Your Webpage Responsive and Running Smoothly

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Today’s Internet users expect websites to respond quickly and in an easy-to-understand format, even on mobile devices, like phones and tablets. If you don’t have the web development skills necessary to meet that expectation, it might be time to hire someone else to develop your site so that it stays responsive and working smoothly at all times.

What is and Why a Responsive Webpage is Vital

A responsive webpage is crucial for your website.

A responsive webpage is crucial for your website. If you have a responsive web design, this means that your website will adjust its content according to the size of the device being used. This ensures that your website looks good on any device – computer, tablet or mobile phone – and it’s easy for visitors to navigate through.

A responsive webpage is vital because it ensures a consistent experience across different devices. It also offers more room for creativity in terms of layout and style as designers can mix up their layouts based on the size of the screen they are designing for.

Common Design Mistakes to Avoid

  • Choosing the Wrong Coding Language : This is a crucial decision that will determine whether your site works or not. Ideally, you should choose a coding language that is compatible with all browsers. HTML5 can do this for you.
  • Using Too Many Plug-ins : Plug-ins such as Adobe Flash Player, Java, Quicktime and RealPlayer can cause webpages to crash or run slowly on some computers. The best way to avoid these problems is by simply not using them in the first place. For example, instead of embedding videos from YouTube into your website, you could upload it onto YouTube and link to it instead. This prevents computer crashes because the video is hosted on YouTube’s servers which are optimized for streaming content. The only downside is that visitors must have access to the internet in order to watch the video. One option would be to embed an auto-play gif image of your video instead so that visitors don’t need internet access in order to view it.

Impressions Agency can help you with making sure your website is responsive. Get in touch with us today!

How to Create a Brilliant Content Strategy

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Content marketing is booming right now, and it’s easy to see why. When done right, your business’s content strategy can help you stand out from the competition, increase engagement with your community, and even drive traffic to your website or landing pages! However, this kind of success isn’t guaranteed — your content strategy needs to be innovative and complete if you want it to be truly brilliant. Here are some tips on how to do that.

Some of the Questions You Should Answer First

Achieving Business Goals
your content strategy needs to be innovative and complete.

There are some basic questions you’ll want to address that will help you navigate what your content strategy direction should be:

  • What are we selling? 
  • Who are our customers? 
  • What can we say about our products that would make people want to buy them? 
  • What are our values as a company? 
  • Who is our competition and what do they say about their products?
  • What content platforms are available to us? 
  • Which ones will be the most effective for reaching our target audience and telling the stories of our business? 
  • Where should we focus on creating content on each platform in order to maximize reach, engagement, and conversion rates for the channels we use?

Tips to Develop Great and Engaging Content

Your content strategy is one of the most important aspects of your business. It doesn’t matter if you’re a blogger, entrepreneur, or other type of leader – without great content, you won’t reach your target audience and will be left in the dust. Great content doesn’t happen by accident. The first step to creating great content is understanding the key components that make it up:

  • Know Your Audience: Know who you are writing for and what they want to learn about. Then tailor your posts so that they will have an impact on them.
  • Have Purpose: Make sure your posts have a clear objective. It’s also good practice to start with the end in mind by knowing what outcome you want from each piece of content before you start writing it. Having purpose helps you stay focused while producing high-quality content.
  • Create Something New: If all your blog posts are talking about the same topics as every other blog post out there, no one is going to read them. So come up with fresh ideas that haven’t been talked about before.
  • Produce Quality Content: Always remember that quality trumps quantity when it comes to blogging and creating valuable articles, videos, podcasts etc., instead of just spitting out any old thing because you think it might bring some traffic to your website.

Contact us at Impressions Agency today to let us help you get started on your content marketing!

Most Common Mistakes When Designing a Webpage

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Your website is an integral part of your business and marketing strategy, but it’s also one of the first places your customers will look when they want to learn more about you and your services or products. If you’re planning on launching a new website or redesigning an existing one, it’s essential that you don’t make any of these most common mistakes when designing your site. Your website should be clean, attractive, easily navigable, and completely responsive — after all, that’s what your customers are looking for when they visit.

Mistakes and How to Avoid Them

When designing a webpage, you want to keep it simple and easy to navigate. One way is by including minimal text on the page and making sure there is sufficient spacing between different elements on the page. Avoid having too many bold or bright colors as these can distract from your content and make it difficult for viewers to focus on what’s important. Lastly, keep design patterns consistent so that visitors know how to move around your site easily.

Website Design Tips

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When designing a webpage, you want to keep it simple and easy to navigate.

The webpage you design should work for the user’s interaction with it. There are four aspects to this: usability, the navigation, aesthetic appeal, and function. When designing your website, try to keep in mind all four aspects of web design when deciding what to put on your site. Don’t just go off what is trendy or aesthetically pleasing because if the end-user can’t use your website, it won’t matter how good it looks. Here are some web design tips to help avoid these mistakes while designing your site: 

  • Don’t confuse an image map with a logo – make sure that people know where they’re at on the page. 
  • Don’t overuse graphics – don’t let them take up more than about one-third of the page space. 
  • When coding text, provide formatting such as italics, boldface and underline – without these tools, many users will not be able to access information properly. 
  • Use clear instructions so people can easily find their way around your website; include what you want people to do as well as where they will be taken if they click certain links (and avoid words like click here).

Contact us at Impressions Agency today to get started on your website!

The Benefits of Social Media Marketing

Boost Your Business with These Essential Digital Marketing Elements

Social media marketing can help you build up brand awareness, attract new customers, and improve customer service. Social media marketing can help you grow your business in ways you may not have previously thought possible, so long as you’re willing to put in the time and effort to learn how to leverage social media most effectively. Here are some of the benefits of social media marketing that we’ve found over the years.

Helps Businesses Cultivate a Strong Brand Identity

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Social media marketing can help you build up brand awareness.

In the past, businesses would have to rely on traditional marketing methods to build a strong brand identity. This could be costly and time-consuming, with no guarantee of success. However, social media has changed all that. Now businesses can use platforms like Facebook, Twitter, and Instagram to reach a wider audience quickly and easily. And best of all, it’s relatively inexpensive. You don’t need to spend big bucks on TV commercials or billboards when you’re using social media to market your business. You’ll also find that your customers are more likely to believe what you say when they see it in their newsfeed or in their feed on Instagram.

Grow a Community Through Consistent and Authentic Content

Growing a community through social media marketing takes time, effort, and consistency. You need to post authentic and engaging content on a regular basis in order to get people interested in your brand. Once you’ve built up a loyal following, you’ll be able to reap the benefits of social media marketing. These benefits include increased brand awareness, higher conversion rates, and improved customer satisfaction. When done right, social media marketing can help make all other aspects of your business more successful.

Other Benefits of Social Media Marketing

  1. Helps build and maintain consumer relationships
  2. Use social listening to leverage organic and real-time feedback from consumers
  3. Create an instant and positive consumer experience
  4. Increase brand affinity and encourage brand ambassadorship.
  5. Supports customer-centricity, transparency, and authenticity
  6. Provides a platform for two-way communication with customers
  7. Leverages the power of conversation
  8. Gives insight into consumer interests

Impressions Agency can help you use social media platforms to boost your business. Contact us today to find out how!

Digital Marketing 101 – The Five Steps to Success

Digital marketing has never been more important, especially in today’s competitive marketplace. From search engine optimization to social media marketing (SMM), the digital space is where you need to be if you want to succeed as an online business owner or marketer. Fortunately, digital marketing can also be one of the most affordable marketing channels when you know the best practices and have the right tools at your disposal. A successful digital marketing should:

Step One: Create Awareness

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Digital marketing is vital in today’s competitive marketplace.

The first step in any digital marketing campaign is creating awareness of your brand, product, or service. This can be done through a variety of online channels, such as social media, email marketing, and paid advertising.

Step Two: Create Interest

In order for a potential customer to become interested in your product or service, you need to create content that is interesting and appeals to their needs. This can be done through various marketing channels such as social media, email marketing, or even paid advertising.

Step Three: Encourage Consideration

By this stage, customers are aware of your brand and what you offer, but they need a little more convincing before they’re ready to commit. This is where you need to start building trust by highlighting your USPs, testimonials, reviews, and guarantees. You should also make it easy for them to compare your products or services with those of your competitors.

Step Four: Convince them to Convert

You’ve piqued their interest, and now they’re considering your product or service – congrats! The fourth step of digital marketing is convincing your potential customer to take the plunge and convert. This is where your website, content, and offer come into play. Your job is to make it as easy as possible for them to say yes.

Step Five: Ensure they Stay Loyal

Just because someone buys from you once, doesn’t mean they’ll continue to do so. In order for a customer to become lifelong, you need to focus on retention. There are a few key ways to keep your customers coming back. First, make sure you have excellent customer service. Secondly, offer loyalty programs or discounts for continued business. Finally, send follow-up emails or contact them periodically just to check in and see how they’re doing.

Contact us at Impressions Agency today to let us help boost your digital marketing strategy today.

Yes! Good & Accurate SEO is Still Vital to Succeed in the Digital World

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Succeed in the Digital World

SEO stands for search engine optimization, and it’s the way you make sure your content ranks well on the major search engines like Google, Bing, and Yahoo! It’s hard to believe SEO has been around since the early days of the internet, but in fact, it was first used in 1994 by Lycos (a search engine at the time) and later adopted by Yahoo! in 1995. Since then, there have been thousands of articles published on SEO and its importance as part of an online marketing strategy — including our own guide to SEO basics.

SEO Can Help to Rank Better

SEO is a long-term marketing strategy employed in order to improve a website’s visibility and organic search results in Google and other global search engines. The goal of SEO is to fill any number of ranking factors that influence where a website appears in search results. Although there are over 200 factors that influence rankings, the most important ones are: relevance, quality, age, and popularity. Relevance is how well your content matches what the user searched for. Quality is about whether your content has good writing, layout, and images. Age refers to how long ago your site was first indexed by Google. Popularity measures how many links point to your site from other sites on the web, as well as social media posts and blog posts written about it.

Tips to Optimize Your Site’s Digital Presence and Relevance

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SEO is a long-term marketing strategy used to improve a website’s visibility and organic search results.

In order to ensure your site is visible and relevant in the digital world, it’s important to optimize your site’s digital presence. Here are a few ways you can do this:

  1. Do your research and understand what keywords are relevant to your business.
  2. Use those keywords throughout your website, including in the title, headers, and body of text.
  3. Optimize your website for mobile devices.
  4. Make sure your website loads quickly.
  5. Include calls to action on your website.
  6. Promote your website through social media and other online channels.
  7. Regularly update your website with fresh content.

Want to update your website presence on the web through SEO, then contact us at Impressions Agency today!

Boost Your Website’s Traffic by Enhancing its User Experience

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When it comes to user experience on your website, here are four key areas you need to consider: 

  • Usability 
  • Functionality 
  • Information architecture
  • Aesthetic design

Following the tips outlined in this article will help you improve these factors in your site’s user experience and boost your website’s traffic and conversions as a result.

The Importance of User Experience

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User experience (UX) is important because it determines how likely users are to return to your site.

User experience (UX) is important because it determines how likely users are to return to your site, how much time they spend on your site, and how engaged they are while they’re there. By improving your site’s user experience, you can increase its traffic and build a loyal following. Plus, happy users are more likely to spread the word about your site to their friends and followers. Here are six ways to enhance user experience: 

  1. Make sure your site is well-designed and easy to navigate
  2. Use clear and concise language throughout
  3. Offer something unique that sets you apart from the competition
  4. Write compelling content that engages and informs your readers
  5. Pay attention to metadata tags and optimize them for search engines
  6. Keep your website updated with fresh, relevant content

Better User Experience Can Boost Your ROI

  • Great user experience design encourages repeat visits because people like visiting sites that make them feel good. In contrast, poor design has the opposite effect: Visitors are less likely to return because they don’t enjoy the browsing experience.
  • Improved user experience leads to higher conversion rates: Studies show that higher conversion rates lead to higher customer satisfaction, which contributes significantly to ROI.
  • Satisfied customers will talk about their positive experiences online – The more satisfied customers you have, the more content is shared on social media sites and other web forums. By ensuring your users are happy from start to finish, you’ll be able to generate valuable word of mouth advertising without having paid a dime!

Contact us today to get started making your website look great and enhance the user experience!

3 Ways to Make Your Local Business More Attractive to Consumers

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Every local business wants to attract new customers and keep the ones they already have, but it can be challenging when many of your potential clients are not even in your geographic area! Luckily, you don’t have to go far to reach the consumers you want — you just need to think outside the box (or office). This guide will share three ways to make your local business more attractive to consumers using your online presence.

What Makes Consumers Choose One Local Business Over Another?

Consumer choice is influenced by four factors: Reputation, Credibility/Legitimacy, and Customer Service. These factors can be equally weighted, or one can be weighted more than another, depending on your industry. Understanding these factors and how they influence consumers will help you attract more customers to your business.

Three Effective Ways to Build Online Presence

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Consumer choice is influenced by several marketing factors.

The three most important digital marketing techniques for any small business owner are a Google Business profile, a Facebook profile, and a website. These three tools will help your local business stay ahead of its competition. Creating a Google My Business profile allows you to show up on Google maps and in search results, which are increasingly becoming one of people’s primary ways of finding local businesses. 

Credibility/Legitimacy

Ensure you have a website and social media presence. This will help consumers find you and increase your legitimacy/credibility. You also need reviews from previous customers who say good things about your business because these make you appear more trustworthy to future customers. If there are no reviews on Google or Yelp yet, people may not want to do business with you since it’s hard for them to judge your business credibility.

Reputation

Is your business up-to-date? Will they be happy with their experience? On review platforms like Yelp, search engines like Google and Facebook, and online forums, local businesses can create a presence and explain their unique approach. This strategy will attract consumers looking for what you offer and make them want to do business with you. 

Customer Service

It is much easier to be accessible and responsive and provide great customer service when you have an online channel to communicate with clients. Creative and relevant content provides solutions to search queries, and chat/messenger/communication tools allow you to respond to clients immediately.

Loyalty Programs That Keep Customers Coming Back for More

Digital Marketing

Loyalty programs are increasingly popular in today’s business world because they can improve your customer retention and referral rates while also saving you money on the cost of advertising and marketing campaigns that encourage new customers to sign up with your company.

The Benefits of Offering Loyalty Programs

Loyalty programs help companies retain customers and cultivate relationships with them over time. This is important because loyal customers are more likely to recommend a brand to others and continue doing business with that brand in the future. They’re also less likely to switch brands or go somewhere else if one of their products fails to meet expectations, meaning they won’t have to devote time or money to win them back.

Essential for B2C to Align Consumers With Your Brand Values

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Loyalty programs help companies retain customers and cultivate relationships with them over time.

In our consumer-driven society, there’s arguably no better way to build customer loyalty than with a loyalty program. When handled correctly, programs such as reward points or cash back can drive repeat business from customers who feel like they’re getting something in return. They’re an essential tool for B2C businesses, but they can also be implemented to align consumers with your brand values by rewarding behaviors that reflect those values.

Promotional Discounts for New Members

Using a promotional discount to incentivize new members to join your loyalty program may be one of your best business strategies. Incentives are great ways to hook potential customers, and they can generate repeat business once you’ve acquired them. Plus, loyalty programs help members establish deep connections with your company.

Personalized Offers

You can provide personalized offers and discounts when you know exactly what your customers want. This shows them that you are keenly aware of their needs, which increases their loyalty to your brand. Use a loyalty program to keep customers coming back again and again. 

Run an Effective Marketing Campaign

Launching a loyalty program is an excellent way to attract new customers and build customer retention. When creating your loyalty program, don’t forget to set up a marketing campaign to promote it. Encouraging customers to use the program will ensure its effectiveness.