E-Commerce Trends for 2020

Trends That Will Shape the Future of Ecommerce This Year

Ecommerce is growing and growing each year, and it has an impact on the retail industry. Mobile devices come into the equation, as they feed this trend and expect to drive in approximately 45% of the revenue for eCommerce in 2020.

Did you know that 73% of online consumers use more than one channel to shop? That’s why it is so important to integrate several digital marketing strategies. Here are some eCommerce trends that are relevant this year:

Artificial Intelligence

AI might make you think of robots, but there’s more to it, especially in the world of digital marketing. Artificial intelligence is harnessed customer data to learn about their demographics and consumer habits. This technology helps you personalize your content so you can target the right audience with the right information. Integrating AI into eCommerce websites offers many possibilities.

Chatbots

Customer service requires one-on-one interaction, although that doesn’t mean it needs to be face-to-face. Businesses are leveraging the power of artificial intelligence and private messaging platforms to provide a better customer service experience. That is where chatbots fit in, as they intend to simulate real conversations, so they are very efficient in answering questions, offering discounts, recommending products based on the customers’ needs, and resolving customers questions.

Why Chatbots are a Must in eCommerce

Conversion Optimization

Ecommerce sites usually integrate a PPC ad strategy to promote sales. When a customer finds your website through an ad, they should land on a product page instead of the homepage. That means that your attention should be on optimizing those product pages —which will promote conversion— rather than focusing so strongly on your homepage.

Predictive Analytics

Data is precious and is useful for many things. Predictive analytics is for the study of current and historical data to make certain predictions about a customer’s actions. Certainly a valuable add-on to a digital marketing strategy that will support your eCommerce business.

Why Digital Marketing is Perfect for Small Businesses

digital marketing

Your Small Business Needs a Solid Digital Marketing Strategy

Small businesses need to be smart about how they invest their money. When you’re starting up, it may not be wise to put all your effort into huge traditional marketing campaigns, but luckily, other alternatives can get you the results you are looking for, like digital marketing.

Here are some of the reasons why digital marketing is perfect for small businesses:

Company Size is Irrelevant

Digital marketing is not reserved for large companies. It’s perfect for small to medium-sized businesses to target exactly the type of customer you are looking for and expand your reach, making it easier to compete in the market.

Marketing Technique is Affordable

Cost-effective is a good word to describe one of the benefits of digital marketing. It saves time and doesn’t require you to have a huge team behind it. You’re better off hiring a digital marketing agency to take care of it for you —one less thing on your plate. Besides, digital marketing allows you to measure how cost-effective marketing campaigns are, and you don’t need a huge budget to kick things off. Even with a limited budget, you can get some digital marketing strategy to get you started, like emails, for example.

Is Digital Marketing Cost Effective?

Conversion is Easily Tracked

The most important thing to measure is conversion, and digital marketing makes that easy —thanks to the internet. Tracking online conversions is much easier than tracking offline ones, and that’s not all. Digital marketing also helps you find solutions that help to increase your conversion rate, as you can easily run tests and find out what is working and what isn’t so that you can make decisions based on that information.

Reputation is Manageable

One of the most important things for growth is having a good reputation. Digital marketing helps you manage your image, so your reputation remains clean, and you continue to impress your audience in a positive way.

Digital marketing makes it easier for businesses to get where they want to go.

Digital Marketing Can Help You Build a Better Brand

digital marketing

The Role of Digital Marketing in Brand Development

Digital marketing techniques are more sought after these days because they are faster, more practical, streamlined, and more versatile than the traditional marketing methods or strategies. One of the great things about digital marketing is that it can help you build your brand and create a better brand experience.

Brand experience comes down to how your brand is perceived; how it makes people feel or what it makes them feel based on your brand’s identity, design, etc.

Not long ago, a study concluded that email, social media, paid ads and mobile are some of the top channels for marketing. They give you a chance to interact with the audience and to create a bond, which is part of that brand experience.

digital marketing

How Digital Marketing Can Help

Digital marketing helps lay the ground to make it easier for your audience to find you, through things like SEO and link building. It also helps you reach out to a wider audience leveraging elements like blogging or reaching out to influencers. If your digital relationship with your customers is good, you will have more loyal followers, more visibility and more reach.

Digital marketing methods can provide you with quicker results so that you can make better-informed decisions. Digital marketing can easily be measured using the right tools —such as Google Analytics, so you can track your results and ROI and have everything you need to analyze audience behavior.

Digital marketing is a must for businesses in today’s world. There is no such thing as a one-size-fits-all type of approach to digital marketing. For your efforts to be successful they need to be customized to your needs, and you must be willing to adapt as you go for the sake of your business.

5 New Year Resolutions for Your Small Business

Do more

New Year Resolutions to Boost Your Business in 2020

This year has come and gone. Ideally, your small business had a good year, and there are many wonderful memories to remember in 2019. Now, it’s time to work on your plans for 2020 —if you haven’t done so already. If you want to take your business to the next level this coming year, you will need to establish goals that will help you get there. Here are some simple yet relevant New Year resolutions that can help you get on the right path for 2020.

Launch Your Website 

Digital marketing has been a big deal for businesses over the last ten years. Now that we’re kicking off a new decade, the importance of it is even greater. We’re in the 21st century and having an online presence is a must.

Whether your small business doesn’t currently have a website or you’re starting a new business from scratch, launching a website should be at the top of your priority list. You need a great-looking and functional website that helps you build your brand and allow your target audience to learn more about you. Building it doesn’t have to be complicated, especially if you hire professionals to do it for you.

Write Your Own Content

Blogging is still very much alive these days. It is a great way to engage with your audience and provide value to customers. It also helps build your brand and grow your business. Your blog should be something you work on in parallel with the launch of your website. Define your target audience, identify topics of interest and put together a content calendar.

People pointing at laptop screen

Work on Your SEO

To grow your business, you need to attract more customers and to attract more customers, they have to be able to find you first. That is where implementing strategies that help you drive traffic to your site comes in handy. Optimizing your website for search engines is one of the most effective ways to increase your visibility and improve your ranking.

Leverage Email Marketing

We’ve talked about the importance of email marketing today. It is the primary channel for lead generation for approximately 90 percent of marketers. Besides, email marketing is also a great way to increase brand awareness and reach conversion and retention goals.

Contribute to Your Community

Your business has something that is of value for your community, so why not share it and make a positive impact? Getting involved in your community is a great way to give back while increasing brand awareness. You can share knowledge, support a noble cause. There are many ways in which you can contribute.

 

Happy New Year! May your business reach new heights in 2020!

Relevant Digital Marketing Trends for 2020

digital marketing

Digital Marketing Trends to Keep in Mind for 2020

With 2020 just around the corner, it is time to start considering how you’ll shape your digital marketing efforts for the coming year —if you haven’t done so already. Every year, there are digital marketing trends to pay attention to keep your efforts relevant and up to date. Here are some of the ones you should consider for 2020:

Implementing AI

Artificial intelligence has been getting more and more attention each year since there is so much that is done with it. There is voice search, sentiment analysis, and online maps. Chat bots, for example, are a great way for small business to include AI in their digital marketing efforts. They can provide 24/7 support and help resolve complaints, assist customers in the process of online registration, provide quick answers, offer additional content and more.

hand holding iphone

Leveraging Social Networks

If your business is still one of those that “doesn’t do” social media, 2020 is the year to start. Did you know that users between 20 and 35 years of age spend one and a half hours —on average— checking their social networks? That is an hour and a half of the opportunity for you to connect with your audience. To this day, Facebook continues to be the most active social network, so try starting there.

Personalizing Content

Long gone are the days where marketers could treat their audience as if they were all the same person. These days people understand their value as customers and want to be treated as individuals. Of course, this doesn’t mean you have to tailor a different message for every single one of your customers, but you can segment them in different groups, based on their profiles as well as their wants and needs, and approach them from that perspective, which will allow you to offer your products and services in a more efficient manner.

 

Other trends, like video marketing, are getting stronger and stronger. It’s all about finding what works best for you and your audience. Are you ready for 2020?

Google Statistics That Highlight the Importance of SEO

Man starring at laptop

These Statistics Make a Good Case for SEO

Successful digital marketing based on having a solid social media presence accompanied by a just-as-solid SEO strategy. Why? Because there are people out there searching for your business, and the only way they can get to you is if you use the tools you have at your disposal to make that happen.

Even if your website is up and running and available for everyone to see, that doesn’t mean your audience can reach it. That’s where SEO comes into play. However, the value of SEO is often overlooked. So, how do you convince yourself, your boss, or your clients that SEO is needed to gain online exposure? Google shared some interesting statistics that prove that point:

Over 2.3 Million Google Searches Happen Every Minute

Back when Google started in 1995, about 500,000 searches were happening every day. Since then, this statistic has had a significant increase. Today there are more than 3.5 billion searches conducted per day. The chances are that you have already Googled something today, and it shows thousands of results in a split second. This comes to show that organic search grows at a consistent pace.

Woman in front of computer

Global Internet Traffic Dropped by 40% When Google Was Unavailable for Five Minutes

In 2013, there was an outage that caused Google to be out of order for about 5 minutes. In those 5 minutes, web traffic dropped by 40%. That’s almost half of all web traffic in the world, just because one search engine was down. Google is definitely very important when it comes to online presence.

Seventy Percent of the Clicks Go to the First Five Search Results

How you rank in search engine results pages matters. Research has indicated that it’s top five search results are the ones that get the most —70%— clicks. Most people will not even bother to check page two.

Doing SEO is essential for your business to be seen online.

Is Your E-Commerce Site Ready for the Holidays?

Couple browsing online with holiday background

How to Prep Your E-Commerce Site for the Holiday Season

Most of the holiday shopping happens at the last minute, but thanks to the Internet, this is much simpler than it used to be.

If you run an e-commerce website for your business, this time of year represents a huge sales opportunity for you. To ensure you make the most of this opportunity, you need to prepare your e-commerce website for the holidays, and you don’t need to wait for Christmas Day to make some changes. You shouldn’t. If you’re not all set up yet, don’t worry. You still have some time.

Here are some tips to get you going:

Work on Holiday Content

To direct your audience into your sales funnel, share some content relevant to the holidays and your brand. Offer shopping ideas related to your products and services, answer common questions around the holiday season or create attractive holiday imagery to share on social media.

Update Your SEO

Your SEO strategy doesn’t have to remain the same throughout the year. It can change, especially around specific holidays or events. Leverage the power of holiday-specific keywords that are relevant to your content. This will help you increase the visibility of your holiday content online.

hand holding christmas gift

Give Your Website a New Look

You don’t have to completely redesign your website but making a few holiday-inspired changes here, and there will make it more attractive to your audience this time of year. While you’re at it, do a little cleanup and take time to fix any broken links, invalid redirects and broken images that might be around there.

Offer Discount Codes

A discount will always put a smile on the face of your customers, which makes promotional codes a great idea over the holidays. Prepare your coupon codes and share them via social media, email marketing campaigns or text message and maybe round them up with a little extra something like free shipping.

 

Sales always increase during the holiday season but a little prep work for your e-commerce website can really make a difference.

Boost Your Holiday Email Marketing Campaigns with These Tips

Holiday Email Marketing Campaigns

The holiday season is officially here. Have you planned your email marketing campaign yet?

Holiday email marketing campaigns are a great tool to promote your small business during the holidays and increase profit. 24% of 2018’s eCommerce holiday sales happened thanks to email marketing, according to Shopify. This is the most important buying season of the year, so let’s make the most of it with a great email marketing campaign. Here are some tips for you:

Be Holiday-Aware

In the US, the major holiday season runs from November to January, which gives you two months to promote sales for your business. That might differ depending on the country.

If you know which holidays have the most impact on sales, use that to your advantage when crafting your holiday email.

Start Sooner Than Later

Even if you didn’t use email marketing to promote your business for Black Friday, you can still do it to promote it for Christmas and New Year. Just be sure to get started in the first few days of December to get people excited about the upcoming deals or new products.

 

Laptop with gmail open

Make Sure You’re Marketing to the Right Audience

Segmenting your list of subscribers will allow you to target your audience better and prevent you from using your efforts on the wrong crowd. You can start segmenting your list as you build it, from the moment someone subscribes so you can best identify what they are interested in.

Get Creative and Put Together a Holiday-Themed Campaign

You might already have a branded and pre-defined email template that you use for email marketing campaigns. However, for the holidays, you have some more creative license to make your holiday email campaigns stand out from your regular email content. Feel free to change the color scheme, the graphics, etc., to make it more holiday-inspired. Just be sure to keep your brand logo intact. That will keep people interested and make it more likely for them to open and read your email.

 

There’s still time to hop on the email marketing train for the holidays!

Smart Tips for Building a Local Following

Building a local following on social media

How to Build a Local Social Media Following

People tend to care a lot about the number of followers they have on social media. For small businesses, having lots of followers is not a bad thing at all, there are other metrics you might want to focus on.

Having people follow your social media accounts from all over the world is great, as it gives you exposure. However, your local followers can have an immediate impact on your business. In contrast, someone in a different state might not be interested in the products or services you offer, but in the information you share. There is no harm in that, but if you’re looking to use social media to increase your reach and conversions, focusing on attracting loyal followers is key.

Meet the Locals Where They Are

Are people in your area more likely to use Facebook over Instagram? Then a Facebook profile is a must for your business. Is there a local forum or website where locals spend their time? Find out what it is and create a profile for your business. That will allow you to interact and engage more with your local audience.

Be Where Your Local Competitors Are

Is there a local online marketplace where your competitors have registered and spend their time? If so, you should be there too. Being where they are will give you the same possibilities of attracting a customer.

Smart phone next to laptop

Talk About Local Events

If things are happening locally, that relate to your business talk about them on your social media accounts. That will get people talking and help them take notice of your business.

Showcase Your Involvement in the Community

Have you been a part of any social event recently? Maybe you participated in a fair, fundraiser, or a festival. That gives you the perfect opportunity to show your followers you are involved in your community and gives you some exposure,

Geotag Your Posts

Both Instagram and Facebook allow you to tag your posts with their location. That is a great way to make it easier for locals to find your page get and get more people interested in your business.

Take Advantage of Local Hashtags

Do a little research to find out which hashtags are trending in your area —such as #Colorado or #CO, if you’re in Colorado— and use them in your posts wherever it may seem relevant with your content. Another great way to put your business in front of more people.

 

Try out these tips and watch your local following grow!

How Reputation Management Can Benefit Your Small Business

Reputation management for small businesses

Why Reputation Management Is Important for Small Businesses

In the old days, companies would gain customers mostly by word of mouth. If a friend of a friend told someone that they liked a certain product or service, that was enough to convince them to purchase it too. Word of mouth marketing still exists today, and it is still a compelling way to gain customers. However, the way it happens has changed.

The Internet plays a huge role in word of mouth marketing today because people don’t just physically tell others about the products they love, they are likely to share it on social media or somewhere else online, like on review platforms.

Cleaning Up Your Online Reputation

Your online reputation depends a lot on the opinions of your customers and how they state them online for others to see. Reputation management helps deal with both positive and negative reviews so that your brand always comes out on top and minimize the impact that negative remarks can have on your business. But that’s not all. 

Reputation management is about using different tools and strategies —such as website optimization, link building, social media management and review management— to create positive content for your business. Here is how reputation management can benefit your business.

Woman at work

Protects Your Branding

Part of reputation management is about being actively aware of how your brand is perceived online. One of the most important elements to look after is your branding, as it helps customers identify your business. Your brand should be attached to anything you do online to build your credibility.

Helps Retain Customers

Keeping a close eye on your online reputation will help you increase customer retention, as you can easily prevent negative information for contaminating your image.

Rectifies Inaccurate Information

All of your online information should be spot-on. Any inaccurate info will reflect negatively on your business. Reputation management helps ensure the accuracy of your information across websites to keep search engines from flagging you.

For your business to remain relevant in today’s world, it needs to have an online presence, and you have that, reputation management is a critical component for your digital marketing strategies.