5 Signs That Tell You It’s Time to Refresh Your Digital Marketing Strategy
Things change quickly. Everything does, but especially anything related to the Web. We see trends take the Internet by storm one day and then slowly fade into the background. This phenomenon applies to the world of marketing too.
Developing effective marketing strategies takes time, but no matter how great they might turn out, they still need to be revised periodically. It would be great if your business could come up with one single killer strategy that can stand the test of time, but that’s not how things work in the real world. Eventually, even the best techniques need to be updated.
So, how do you know when it’s time to update your digital marketing strategy? Keep an eye out for these signs.
Your Website Is Outdated
Your website should tell your customers everything they need to know about your business. If it’s not fulfilling that purpose, your customers will likely find information about you somewhere else on the Internet, or they could decide to find someone else that can provide them with the information they need.
An outdated website usually brings very little traffic, and that is a sign that your digital marketing strategy needs some work. Invest in updating your site to make it look good, offer the right information to your audience, and properly reflect your brand.
You’re Not Catering to Your Mobile Audience
These days, almost all content should be viewable from a mobile phone. Computers are no longer the primary source of the Internet. If your site and digital marketing efforts are not optimized for mobile, that’s a big gap that should be taken care of promptly. Otherwise, you’re giving customers a reason to avoid doing business with you, finding someone else who can offer what they need.
You Don’t Have Metrics in Place
If you do not measure the impact of your digital marketing strategy, how can you know if it’s working? Maybe it is, and you’re missing out on opportunities to make it better and grow your business. Or, maybe your strategy isn’t performing as expected, and it needs to be changed. Either way, this is an indicator that you should take some time to review your strategy.
You Haven’t Defined a Budget
You should have a budget to support your digital marketing strategy. If you don’t know how much money you can spend, making effective plans becomes a complicated task. Take a step back and consider investing in inbound marketing, a smart move that can allow you to spend less money and earn more.
You Haven’t Had Any New Leads Recently
If no one is reading your content, clicking on your emails, or engaging with you on social media, there is certainly something that needs to change. All that effort should help you generate leads, which is your primary goal.