Why Is Mobile Friendly Content Going to Rank Better

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With 6.4 billion smartphone users across the world, it comes to no surprise that almost 70% of users shop through their cell phones instead of a desktop computer or going into a physical store. As a small business, creating mobile friendly content is, therefore, extremely important to your growth and success as a company. 

What is Mobile Friendly Content?

Being mobile friendly refers to online content that’s designed to look and work the same way on a cell phone as it does when viewed from a desktop computer. The idea is to make the content enjoyable and easy to read for all smartphone users. 

Benefits of Mobile Friendly Content

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Make sure your website is easy to navigate on a smartphone to keep your audience interested and engaged in your content. 

Creating content that works well on mobile devices can widen your reach to customers that wouldn’t normally walk by your store. With US adults spending an average of three hours each day on their mobile devices, you can capture and maintain the attention of millions of more people by having a mobile friendly website. When your website works well on smartphones, it will enhance the user experience and help you to build a stronger, more engaged audience. 

How to Make Your Website Mobile Friendly

Here are some great ways to optimize your online content for mobile phone users: 

  • Make your website responsive so it loads quickly 
  • Avoid using lots of ads and pop-ups 
  • Keep the design simple and sophisticated 
  • Avoid large blocks of text, and instead, split them up with images 
  • Make the navigation bars easy to use 
  • Use larger font sizes so they are easier to read on a small smartphone 
  • Ensure buttons are large enough to press on using a mobile device 

For more advice on creating great mobile friendly content or learning more about the importance of SEO, contact Impressions Agency and let us help you get started today. 

Incorporate SEO Trends 2021 to Boost Content Rankings


Your online content must be SEO-optimized in order for your business to grow. Using organic marketing tools helps to boost your website and social media content in search engine results pages. 

Both content and SEO are important, but times are changing. Business owners need to consistently stay up-to-date to make sure they are optimizing their content and their digital marketing strategy correctly. By following SEO trends in 2021, they can reach their target audience more effectively. 

So what are some of the latest SEO trends? 

Mobile-Friendly Content

As most people now view online content via their smartphones, it’s extremely important for all of your online content to be mobile-friendly. Most local consumers are searching for products or services on their phones while they are on the go. That searches are spontaneous and are often done in times of need. For this reason, you want your content to be easy to read and highly accessible for those who are searching via their smartphones. 

Quality of Content

With the increasing competition as more and more businesses pop up, SEO trends in 2021 appear to focus on quality. Brands are looking to improve the user experience of their customers. Make sure you are posting user-centric and user-focused content, as this will rank more highly in search engine results pages. Avoid constantly selling or promoting your products, and instead, provide value to your audience. 

Voice Searching

Voice search is going to be a huge factor in the near future. This means that you should start switching from keywords to key phrases. Think about the way a person would talk and use these terms and sentences throughout your online content. This way, when they make specific searches, your brand is going to appear near the top of the page. 

If you’re interested in learning more about the SEO trends of 2021, and if you need help with your SEO strategy, contact Impressions Agency to Get Started today. 

Building an Online Brand Profile and Boosting Business

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Building a brand is just as important as building a business. Without having a strong brand identity, your business will not be recognizable and reputable. Your brand identity is what sets you apart from others within your industry. It’s what boosts your visibility and contributes to increased lead generation and sales in your company. 

Building an online brand profile is key to the success and growth of your business, but what is the key difference between a business profile and a brand profile? 

Your business refers to the products and services that you provide to your customers and clients, and the profits your turnover. Your brand, however, is your company’s personality and identity. It determines how your brand looks, sounds, and interacts online. 

Building an Online Brand Profile

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There are some essentials that go into building a strong brand, including the following. 

  • Define your audience 
  • Create a unique logo and determine your brand colors and fonts 
  • Create a high-quality, easy-to-read website 
  • Develop a strong, credible social media presence 

The Importance of Your Brand Profile 

In a world where digital marketing is on the rise and more consumers are shopping online, it’s crucial for businesses to build their online presence as well as their physical landscape. 

Your brand profile helps to differentiate you from your competitors to entice potential customers to invest in you. It can lead to multiple opportunities for your businesses, such as speaking or networking engagements, promotions, and partnerships 

By choosing to show up online and interact with your audience in a specific way, you can build a trusting relationship with your audience. This can create a loyal and engaged customer base. 

Building an online brand profile can help you reach your goals and progress your company. To learn more about What We Do at Impressions Agency and to Get Started, contact a member of the team today.

The First Steps to Digital Marketing

Digital Marketing Trends

If you’re an entrepreneur or a business owner, you will need to build a strong marketing strategy. Whether you have an in-house marketing team or are doing everything yourself, it’s vital that you know how to market and advertise your business to see growth and experience success. 

In the first steps to digital marketing, you need to identify your buyer persona. This is a detailed overview of your ideal customer. Who are you trying to reach? What kind of people would benefit from your goods or services? 

Setting Up Your Online Marketing Strategy

You should also consider which advertising method you want to use. It’s great to use both paid and unpaid methods when it comes to your marketing. However, your budget may be a significant limitation. This is where financial planning will be key to ensure you gain the maximum benefits from your expenses. 

From here, you can identify your goals. Do you have a specific financial goal in mind? Are you looking to grow your business by a certain amount in the near future? Your specific short-term and long-term goals will affect the marketing strategies that you use. 

With digital marketing, it is not only necessary in today’s tech the logical world, but it’s also the most effective way to grow your business. It enables you to reach a wider audience without spending a fortune. You can effectively market your business without the use of paid advertising, which is extremely helpful for small businesses that cannot dedicate a large budget to their marketing strategy. 

If you’re unsure of the first steps to digital marketing, get in touch with Impressions to Get Started today. We will guide you every step of the way. If you want to learn more about What We Do check out our website. 

Using Paid Advertising to Strengthen SEO Marketing

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Having a strong marketing strategy is key to the success of any business. Many different methods can be used to increase brand visibility, generate more leads, and boost sales. These methods include paid advertising, such as PPC, and unpaid advertising, such as using SEO? 

PPC, as the name suggests, involves paying each time somebody clicks on one of your ads. This is a great inorganic method to grow your business, and most platforms allow you to set a specific budget, so you don’t overspend. On the other hand, SEO marketing is absolutely free. It’s a tool that can be used by any business to grow and reach the right audience organically. 

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The second key difference is value. PPC marketing is great for short-term value. For example, if you have a brand-new product or service that has been released, you might use paid advertising to drive more traffic to your website during this time. SEO marketing yield is long-term brand value. By using SEO techniques, you will increase the longevity and visibility of your online content in the long run. 

Neither option is better than the other. Investing in both paid advertising and SEO marketing can lead to a more cohesive marketing strategy that will grow your business. PPC can instantly raise your brand in search engine rankings because you are paying for it. In turn, this can be effective in boosting your SEO. This is helpful because SEO will take time to generate enough organic traffic to raise your search engine rankings in the long term. 

Using paid advertisements puts your brand at the front and center of your industry, making it more recognizable and credible. Your potential customers will come across your content via organic searches and may be converted into high-quality leads. 

If you need help with your PPC or SEO strategies, get in touch with Impressions Agency today. 

Digital Marketing Mistakes and Time Wasters

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Digital marketing is valuable for any business. It offers tools that allow even the smallest businesses to compete with large brands. It is, however, easy to make digital marketing mistakes and waste your time. Here are some common mistakes and ways to avoid them. 

Digital Marketing Mistakes

Social media marketing. It’s useful when done right. A common digital marketing mistake is to try being on too many social media platforms. Find the ones where your audience spends time, and the ones that best suit your brand, then focus on those. Focus all your efforts on one or two, and don’t go beyond three different social media platforms. 

Another social media mistake is having more than one account on a platform. This will confuse your audience. You will also waste time trying to maintain multiple accounts when you could focus your energies on a single account. 

Avoid digital marketing mistakes with proper data and analysis.
Digital marketing is valuable for any business.

Blogging Mistakes

Having thin blog content that doesn’t provide value to the reader is a common mistake. While the research points to more blogs per month generating more website traffic, this needs to be balanced with the resources at your company. If your business doesn’t have the resources to publish quality, information-rich blog posts a few times a week, or even once a week, then don’t force it. It’s better to create fewer high-quality blog posts than publishing many lower-quality posts. 

Your audience wants quality content filled with valuable information. In the world of blogging and website content, quality is definitely better than quantity. 

To make sure your audience finds your posts, do some keyword research so that you can write about things your audience is searching for. This SEO approach will help get your website seen on Google. 

Google values quality and will reward your work. On the flip side, you could be penalized by Google for publishing weak, keyword-stuffed content. Ready to get noticed online? Get in touch today.

Improving the User Experience With High-Quality Content

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A good content strategy improves the user experience. There are two parts to a strategy that will help you achieve this. 

Improving User Experience with SEO

The first part is SEO. You need to find the right keywords and keyphrases to guide your content creation. This involves understanding how the user is searching for information and the words they use to search for that information. Knowing this will help you focus your content while improving user experience

Keywords help to optimize your content for search engines. They also help to connect you with users who are looking for the information that you have on your website. SEO allows you to reach out to your customers at the right time, exactly when they need what you have to offer. 

Person typing in search engine bar
You need to find the right keywords and keyphrases to guide your content creation.

Improving User Experience With Quality Content

Once you have the right keywords and keyphrases chosen, the next step is to create quality content around them. Creating valuable content means providing useful, insightful information to your viewers. You also want to entertain them, since nobody likes reading boring text. This content, in the form of text, images, and video, should answer the user’s search engine queries. The content should also relate directly to your products, without coming off as being “salesy.” 

Doing this will result in an increase in search engine ranking. It will also give your website and your business more credibility in the minds of your customers. 

One of the ways to create quality content is to think like your customer. Create content that your customer needs and wants to see, rather than creating content you think will help sell products. By providing value to your customers through useful content, you’re building trust and loyalty, which in turn leads to sales. Ready to create engaging content? Contact us to get started.

5 Types of Digital Marketing Strategies to Boost Brand Awareness

6 PPC Best Practices for Small Businesses

There are many ways to market your business. Here are five digital marketing strategies you can use to get the word out about your business. 

Digital Marketing Strategies for Your Business

Getting your website noticed by potential customers means first getting search engines like Google and Bing to notice your website. This is done through digital marketing strategies like search engine marketing (SEM) and search engine optimization (SEO). SEM involves placing ads on search engine sites when people search for specific terms. The idea is that people will click on your ad because it has the content they are searching for. 

SEO is all about getting your website content discovered by people searching for that content. This involves a range of tactics that, when combined, help your web pages get found. 

Content Marketing

Content marketing involves building an online audience by creating a steady stream of informing and entertaining content. You then monetize that audience by selling them products and services. Content marketing involves writing website blogs and articles, email newsletters, creating videos, making social media posts, and podcasting. 

Digital Marketing Strategies
Getting your business noticed by potential customers online is what digital marketing is all about.

Social Media Marketing

Social media marketing uses social media sites – such as Facebook, Instagram, TikTok, Twitter, and YouTube – to achieve your marketing goals. Social media is great for building brand awareness and engaging with your audience or customers. 

Email Marketing

Email newsletters are an effective way to engage with current and prospective customers. They are a great way to drive traffic to a website and are also good for converting viewers into customers. 

Paid Advertisements (PPC)

Pay-per-click advertisements are what you see on the sides of websites. These are generally static display ads, and the price per click varies depending on various criteria. To get started with your digital marketing, get in touch today.

Why SEO is Important to Build an Online Presence

Search engines like Google and Bing are how people find information online. Having your website appear on the first page of search engine results will increase the chances of your website being seen by people looking for the information you have. This is why SEO is important

Why You Need to Be Online

Today, people go online when they’re looking for information. If you want to meet your customers where they spend their time, you need to be online. If you want your customers to find you and to find the products you sell, you need to be online. You need a website that generates results

The new marketplace is digital, and to find success in today’s business world requires being online. 

Why SEO is important.
Today, people go online when they’re looking for information.

Why SEO is Important

Search engine optimization (SEO) helps your website get found. It is a series of techniques and tactics that make your website more likely to appear in the first few pages of search engine results when people search for things relevant to your business. It helps your business get found online. That’s why SEO is important. 

With the right SEO strategy, and by implementing effective SEO tactics, you will see an increase in website visitors. This is an important step in converting viewers to customers. SEO should be seen as part of your efforts to increase SEO sales. 

SEO requires knowing what people are searching for by doing the appropriate research. Using that research, you then tailor your website content to attract people by including terms they are searching for. 

A shoe store, for example, may notice that people are searching for the best hiking shoes, so they will create content about hiking shoes, with links to their product pages. Done well, that content will show up on the first page of search engine results when people search for “best hiking shoes.”Ready to get your website noticed by your customers? Contact us to get started today.

Writing Client Profiles to Drive Digital Marketing Strategy

User-Generated Content

Of course, a huge goal of any business is to sell products or services. Making a profit is what drives business growth. However, this is not the full story. 

Alongside making sales, your goal should be to inspire brand advocacy from your target audience. By encouraging your target audience to engage with your brand, you can build a sense of community and create a loyal customer base. 

Improve Your Digital Marketing Strategy

Turning your target audience into brand advocates requires writing a detailed client profile. This way, you know exactly who you are speaking to. This is a key part of any effective digital marketing strategy

Outsource Digital Marketing
Customer profiles are important to enhance your marketing strategy.

Writing Client Profiles

Writing client profiles should be one of the first steps you take before you start to make sales. It’s something that is integral to your digital marketing strategy. Depending on your industry all your niche, you might need to make more than one profile. Your ideal customer profile should include a number of details. 

The Details to Include

These details to include when writing client profiles are age, gender, income levels, job types, and geographical location. It might also be a good idea to include their interests, hobbies, and challenges. This way you can gain a full and accurate picture of who you are trying to speak to. By identifying the interest and challenges that your target audience space, you can start to piece together why your services or products can help them. 

Knowing exactly who you are trying to reach means you can create the type of content that they want to see. When they feel connected to your brand, they will become advocates. By this, they will engage with your posts, they will become returning customers, and they will tell their friends and family about your business. In turn, this generates leads and increases sales. 

To read about what we do and get started with Impressions Agency today, head over to our website to get in touch.