LET YOUR LOCAL COMMUNITY GUIDE YOUR MARKETING STRATEGY

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Local communities form an essential part of your company’s successes, providing opportunities and resources to support the brand. But, how do you connect with your community, and how does it influence your marketing strategies?

Community marketing strategies are underutilized but surprisingly effective, especially for small businesses, to keep you in a positive light and produce desirable results. The point here is to raise brand awareness in the geographical location you serve, and the business will follow. 

HOW TO LET YOUR LOCAL COMMUNITY GUIDE YOUR MARKETING STRATEGY?

Always keep in mind you are talking directly to your customer.

The answer is simple – understand what is relevant to your target audience. Address concerns and queries directly and honestly. As a local business, have your fingers on the pulse of your community, and it will help power up your efforts in lead generation.

Be the change you want to see. If it sounds like a winning strategy to you, try tactics that will oust your competition.

If you are a business keenly interested in knowing and engaging with your audience, familiarize yourself with the different social factors that influence purchase decisions. Pay attention to the community as a whole, including how social, cultural, and political trends affect them. Determine how global and local events influence their lives. Analyze community attitude, which is vital in product development and for forming practical ad and marketing strategies. Ingrain the values in your brand and showcase relevant offerings through your website design and development processes. Additionally, localize paid ads, get testimonials, and go local on social media.

The more involved you are with your community, the more effective your marketing strategy will be, and the more engaging, relevant, and profitable your brand would grow.

IN THE END

Effectively engage with users and communities to immediately get started. It will help you draw users that convert to clients and come back tomorrow. For compressive professional advice, contact Impressions Agency experts and learn how to specifically target and appeal to potential customers. 

HOW TO ENHANCE THE USER EXPERIENCE ON YOUR WEBSITE

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User experience is a considerable amount of work that starts during the development process and continues well after the website’s launch. The idea is to naturally lead your visitors to the result converting them to recurring clients. But how do you carve a smooth, pleasant, and intuitive interaction for your website visitors? Keep reading!

WHAT IS USER EXPERIENCE?

User Experience or UX concerns how end-users feel, think, and act when engaging with your brand and its different products and services. When you prioritize UX, it is about providing a consistently positive experience to your audience without any fuss.

However, if the content isn’t optimized, the website isn’t mobile-friendly, page load speed is sluggish, and users don’t clearly find what they want, they would leave and never return. A poor UX design only confuses your visitors, affects the marketing strategy, and leads your business nowhere. 

People working
User experience is essential to succeed in the digital world.

WHY USER EXPERIENCE MATTERS? 

A website must be interesting and easy to use and understand. It must anticipate pain points, offer solutions, and create value. The better the user experience, the more engagement you develop, and the more likely are users to take advantage of your products and services. Increasing your website’s user experience creates a platform that converts and increases profits.

IMPROVING YOUR WEBSITE’S USER EXPERIENCE

How to increase your site’s user experience? What will keep users more engaged? Figure out your users and build for them. True UX seamlessly merges multiple disciplines and goes beyond simply fulfilling a checklist. Follow the less is more rule. Keep all elements clean and simple. Enhance your content strategy and present authentic content that actively reaches your audience and answers their questions. Have a professional, inviting, and organized design flow. Ask for inputs from others and incorporate changes that seem reasonable.

In short, design, test, edit, and repeat!

When looking to balance an expert design and user functionality, look no further than Impressions Agency. Contact us to know what we do for clients like you to make your site more valuable.

THE IMPORTANCE OF WEBSITE SPEED AND LOADING

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In today’s fast-paced digital world, time is money, which the less informed is unfortunately losing. If your digital platforms aren’t snappy, visitors take no time to seek alternatives. It is particularly true for e-commerce and other transactional sites.

Site owners get preoccupied with delivering what users want that they tend to overlook the fundamentals – website optimization to accelerate page loading speed. 

WHY DOES WEBSITE SPEED MATTER? 

digital marketing
Increasing website speed and loading time will only improve your search engine rankings.

Search engines like Google consider your page load time. Increasing website speed and loading time will only improve your search engine rankings. Besides, website speed forms the first impression on the web. Visitors are impatient, and they expect rapidity. Slow sites are a killer and hurt your brand in the long term. 

HOW FAST IS FAST ENOUGH?

Smarter brands today are investing in tools and infrastructure that helps them ensure a seamless user experience for their visitors. Several statistics show how you merely have 2 seconds to grab a user’s attention, or they bounce to other websites. If the pages don’t load within seconds, you lose more than 40% of your visitors. To your surprise, most bounced visitors will never return to your site upon having a bad first experience.

WHAT CAN YOU DO?

Take specific steps to optimize the page load time. Compress photos and videos. Remove unnecessary files/video/photos (or host on external sites like YouTube. Make the site mobile-friendly (optimize for each device/screen size). Find the best hosting company compatible with your content and website goals (WordPress or HubSpot, etc.).

WE CAN HELP

Speed matters – it impacts UI, SEO, and your conversions. If you’re wondering where your website stands against others on the web or your site lacks that much-needed kick, we can help you get started. Contact our web design & development team, and we’ll help you navigate through your options. 

THE ESSENTIALS OF AN EFFECTIVE CONTENT STRATEGY

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Brands today recognize the power of an effective, ongoing, and thriving content strategy. Developing one isn’t rocket science; it simply requires a clear vision and some research to accomplish your goals. 

WHY YOU NEED A CONTENT STRATEGY?

Brands must implement a solid action plan for their content. Why? A carefully planned and well-documented content strategy helps you set realistic goals and achieve those efficiently. It helps determine your target audience, what they want, and what can help you increase your reach.

An effective content strategy boosts your brand, improves search engine rankings, and drives more revenue. You can also measure the results once everything’s up and running. All in all, it’s nothing more than using your common sense to compete against millions. 

PRODUCING CONTENT THAT CONVERTS 

Team meeting
The type of content that makes a strong strategy includes not one but many categories.

From blogs, social media posts, videos, e-mailers to whitepapers and more, customers look forward to seeing their favorite brand’s ideologies and expertise translate into multiple content genres. The type of content that makes a strong strategy includes not one but many categories.

Insights/ opinion pieces offer individual advice from the brand’s perspective. How-To guides are instructional posts and videos to guide customers comprehensively. Quick blogs within 300 – 500 words are great for sharing personal insights or success stories. Long-form blogs with 2000+ something word count increase organic search traffic. Besides, videos offer attractive visual storytelling opportunities suitable for social media.

Make sure you personalize the content, speak from experience, and provide data-driven insights as well as industry-trusted sources wherever necessary. 

WHO CAN HELP? 

Your company is out and about in the digital world. So, you must be rigid, meticulous, and forward-thinking with your efforts. If strategizing isn’t your forte, allow Impressions Group to help you with your needs. What do we do? We have an entire team of industry experts with vast knowledge and resources to help businesses like yours flourish in this cut-throat completion. Let’s get started today!

CREATING AUTHENTIC CONTENT TO BOOST SEO

Blogging

Internet is a sea of information, with authentic content more like a desert. The stream of content and information is endless and loaded with click baits. Do not add to the heap. If you want to get the most out of your SEO strategy, i.e., rank better, attract relevant traffic, and promote the brand effectively, create an authentic voice.

WHY SHOULD CREATE AUTHENTIC CONTENT?

Inauthentic content is boring, whereas an authentic content strategy will be more interesting, engaging and appealing to your customers. Original content is the oxygen to the seekers of genuine information. It shows that you know your audience and you’re listening to them rather than shoving them down the wrong funnel. SEO is an essential and continuous optimizationprocess applicable to most content. Where it cannot help is with creating authentic content. So you need to find your brand’s voice to speak directly to your target audience. 

Having an authentic content strategy increases user engagement, establishes domain authority, makes the content more valuable for search engines, climbs ranks in SERPS, leaves an excellent impression, enhances customer loyalty, and increases your reach. 

HOW TO CREATE AUTHENTIC CONTENT?

Men working on laptops
Following best SEO practices will boost your content traffic.

No one can own the vision you have for your brand and its strategies. So use it to your advantage. Find your personality and let it shine through the voice you portray. Follow best SEO practices, carry out independent research, know your audience inside-out, make genuine interactions with them, be honest, share fresh perspective, and use the necessary tools or software to enhance the overall appeal. 

FINAL WORDS

Authenticity inspires trust and confidence. Today, most consumers want to finish off a sale with a personal touch. Adding an authentic voice to your content makes it feel more individual, where consumers are comfortable in reaching out for more information. Eventually, your content will result in more leads and lasting customer relationships.

HOW TO STAGE A GREAT PRODUCT PHOTO?

Video

A good product image can make or break the strategy for an online vendor. So you’d always want to take the best route. Photo staging can breathe life into each shot, adding intimacy and depth to the product. It helps sell a vision which in turn gets you more sales. For this, you need to master a few tricks and stage the product right. You certainly don’t have to be a pro and own fancy gear. Modern-day smartphones are well equipped to get you noticed. Taking great product photos is an art, and here we brief you on the specifics of mastering the art.

TIPS ON TAKING GREAT PRODUCT PHOTOS FOR BEGINNERS 

open laptop on desk
A great product photo makes a significant impact.

What is a great start? Follow the basics – place a white background, add some natural light, clean up the surrounding area, use the highest quality settings and resolution, and voila, there you have it. Do not shy away from putting in any extra efforts to exhibit the value of your product. A great product photo makes a significant impact, so make sure you always set the scene and leave a positive impression. 

TIPS ON TAKING GREAT PRODUCT PHOTOS AT ADVANCED LEVELS 

If you wish to take photos like a seasoned photographer, enhance your setup. Remove clutter. Avoid glare. Surround the product with great lighting. Prevent shadows and backlighting. Be careful not to capture your reflection in the product. Build an establishing shot to feature the product in full and take additional close-ups highlighting the graphics and design details. 

GETTING THE MOST FROM YOUR PRODUCT

With the information above, you’re well on your way to conquering product shoots with your smartphone or professional gear. These are just a few product staging ideas, amongst many others. The aim, however, is to think where the product fits and about its functionality and click accordingly. You’ll end up with some great shots. 

Where, Why and How to Find the Best SEO Company in Denver?

4 SEO Trends for 2019 You Should Know About

Colorado has quickly become one of the fastest-growing states in the US. Based on the last official census, Colorado’s population grew by 1.4 percent between July 1, 2017, and July 1, 2018. Its current population is estimated to be 5,695,564, nearly 700,000 higher than in 2010, representing a 13.2 percent growth. This makes it the fourth-highest among all states over that time period.

With a wide and diverse cultural city that promotes a healthy work-life balance with plenty of different entertainment options, accessibility to the outdoors, and a well-educated, young workforce, Colorado and especially Denver, have become one of the best and most attractive places to live and start a new business.

Denver offers a wide range of opportunities that are not found in all states. The city is rich in culture, with a growing food scene and constant traffic of tourists that keep it fresh and dynamic. Denver provides entrepreneurs and startups, business support and opportunities that are boosted by its traditional customer service culture.

According to Forbes, Denver is ranked as the best place for businesses and careers in the US, becoming a prominent player in the US entrepreneurial scene. Nevertheless, such attractive numbers come with a cost and it is the fierce competition. With more and more new businesses trying to succeed, standing out from the rest becomes quite a task, but it isn’t impossible.

If you are going to start a new project, business, service, product or brand, in a city that shines because of its friendly approach to creativity, art and easy access to technology and customer service, the best thing you can do is using these to your advantage. The best tool, strategy or secret weapon that new business, startup or entrepreneur has to start competing in Denver’s fast-growing markets is SEO.

Denver offers amazing opportunities and conditions for startups

SEO or search engine optimization will not only help you to position your new brand, service or product, while reaching your specific target audience, but it will also provide you with enough information to understand your potential customers habits, preferences, and needs, giving you the leverage required to succeed over the rest of Colorado local businesses.

Creating Your Business in Denver

Before diving deep into the SEO world it is important to analyze Denver business statistics. Colorado and specifically Denver offer a wide range of benefits and opportunities that will help to establish your business. Having a better picture of how its economics are moving today will allow you to have a better idea of what you are going to find in your specific discipline or market area, how your competition flows and what opportunities are at your disposal.

Why Establish Your Business in Denver

Denver simply keeps showing a fast development in basically all-important areas in which a large and successful city should focus and invest in. Providing for your residents, public parks and open spaces are vital for a healthy lifestyle. Downtown Denver has over 150 acres of parks and open space, including Commons Park and Civic Center Park. You can also enjoy over 110 pieces of public art concentrated downtown.

5 Tips for Boosting Posts on Facebook
Denver is considered the best place to set a new business.

A city without mobility and public transportation access can’t succeed, but Denver’s robust mobility network boosts and strengthens economic development opportunities, connecting downtown users to surrounding neighborhoods. However, it is interesting how a growing part of the population is biking, walking or using some other sort of alternative means of transportation.

These essential factors allow Denver and the entire Colorado State, to offer a wide range of academic, commercial, industrial, economical and most of all, natural benefits that make it the perfect place to start a new project, brand or business. According to The Downtown Denver Partnership’s 2019 State of Downtown Report, there is an overall city improvement, increasing investment, strong office market fundamentals, a growing and highly-educated workforce, and a vibrant residential population.

In detail the report shows how these specific factors have been behaving lately, providing an interesting blueprint of how it can help or affect entrepreneurs and startup success.

Denver’s Development

Denver’s strong population and job growth keep increasing. Colorado has the 8th lowest unemployment rate in the nation at 3.6%, and by September 2016, the employment growth in Colorado ranked 8th nationally. This has a direct impact on the city’s increasing residential, office and hotel demand, which is expected to represent in 2019, about $3 billion in investment. Forty-eight new projects were recently completed, planned, or are underway, bringing to Downtown Denver a total of 40 hotels, 10,700 hotel rooms, 13,285 residential units, and nearly 40 million square feet of office space.

Denver’s downtown growing residential population also has a direct impact on retail sales. It is stated that retail sales have an annual growth of 6 percent. Restaurants also play a huge roll in Denver’s economics, representing 41% of total sales. On the other hand, tourism and attractions are the main components of Denver’s economics. Downtown Denver welcomes about 17.4 million overnight visitors who spent $5.6 billion. Hotel rooms and meeting places represents $750 million in the economic impact of this world-class destination.

Another interesting statistic to pay attention to is Denver’s high-tech market. Since 2010 the tech workforce has doubled, growing nearly 14 percent per year. This shows a clear trend to Denver’s economic diversification. In fact, the city’s startup scene seems that it is going to be dominated by high tech firms. There are about 12k high tech workers in Downtown Denver and it keeps growing.

Becoming a Startup or Entrepreneur in Denver

Denver has focused on strengthening Colorado’s startup scene. Besides hosting the largest startup event in the US, Colorado is predominantly made up of small businesses and it is especially welcoming high tech industry ventures. According to Colorado’s Small Business Development Center, at least 97.6% of businesses in Colorado are small businesses, employing about 1 million people.

According to the Kauffman Index of Entrepreneurial Activity, also known as the Kauffman Index of Entrepreneurship, which is an indicator of new business creation in the United States, shows that Colorado’s startup growth is at a rate of 74.1%, ranking the 5th best state for startup activity. Experts explain this as a consequence of Denver’s highly educated workforce. At least 72% of adults hold a bachelor’s degree or higher. In addition, the city’s officials quite rightly push startup growth, making it a little bit easier to launch a new project in Colorado in comparison to other States.

Colorado creates more small businesses than most States. Nevertheless, they seem to be smaller than the average nationally small businesses. If fact, a larger percentage of them seem to fail than in the U.S. as a whole. So this is an interesting and essential element to keep in mind.

It is stated that at least half the startups in the U.S. fail. However, Colorado businesses fail more frequently. This can be explained as we mentioned at the beginning of our post, because of the fierce competition. Good developing conditions will bring a larger number of startups and small businesses that dream of succeeding, and when applying effective SEO will make the difference.

Using SEO to Succeed in Denver

SEO is your best option to compete and succeed in Denver.

You might think that I am jumping right into conclusions assuming that you or your business is interested in having an online presence, but of course, I am! If you think that online presence isn’t required for your business to succeed, you will prove yourself wrong the hard way. It is virtually impossible to achieve success in a timely fashion, without having a presence on the Internet.

The marketing and branding power provided for having an online presence is incomparable. According to Google, at least 34% of users who conducted a local search on their computer visited a store within a day, and at least 50% of the consumers did it after searching on their smartphones.

However, it is vital to understand that online presence isn’t even enough. You need to hit the first spots in the SERP or search engine results page and that is precisely what SEO does. Most search engine users will click on the top five sites suggested by the engine, and nearly 33% of the users click on the first ranking page.

SEO stands for Search Engine Optimization and as its name suggests, it allows search engines to look and find faster your Website, at the same time it decides that it is more valuable or related to the answer of the search engine user’s queries. Therefore, not only having an online presence but also hitting the top positions in the search engine result page, is a rule of thumb for any business or site that wishes to succeed.

Breaking Down SEO

Search Engine Optimization is understood as a set of rules, tasks, steps, strategies, and tools converging all together to boost the possibilities of hitting a first place or top position in the SERP. In simple words, it is the process that allows websites to become visible to Internet users. The higher ranked your webpage is on the search results page, the more visitors and eventually potential customers it will receive. But it doesn’t end there. SEO provides a lot more vital and juicy information.

When applied correctly, SEO offers a wide range of diverse data that can be translated to significant ROI or return on investment. You can have access to different metrics and stats that provides a clear map to set up the best strategy and approach to your users and potential customers. You can understand and identify those users or potential customers that are more prone to convert into a sale. Knowing exactly where to find and how to reach your target audience will give you leverage over your competitors.

SEO can also help to make your webpage more user-friendly, faster and easier to navigate while increasing its quality. You can control and also increase your webpage traffic, engage with your visitors and strengthen up your relationship with them. SEO can also be used as a powerful tool to promote and strengthen your brand awareness. However, search engine algorithms, rules, and ranking methods are not only complicated and sometimes even unclear, but they also tend to constantly change. Therefore, it is best to look for a professional SEO company or SEO service provider to help to establish your new company in Denver.

Selecting an SEO Company in Denver

Tips to choose the best SEO Company in Denver.
Tips to choose the best SEO Company in Denver.

So, we are clear that Denver is the place for startups, entrepreneurs, and new small businesses to jump into the race for financial independence and success. In order to achieve this, it is essential not only having a presence online but also implementing effective SEO strategies. This way you will have a clear opportunity not only to establish your brand but also to stand out from your competitors.

Now, designing, developing and performing an effective SEO strategy is not that simple. On the other hand, who says that the others aren’t applying SEO in their marketing strategies. Especially, if it is so effective. This is why it is imperative not only hiring but also selecting the best SEO company in Denver.

What to Look for in an SEO Company

Before selecting your SEO Company to help to establish your business, company or project in Denver, you should first make an internal analysis and think of the goals and objectives you want to achieve with your SEO campaign. Remember as we mentioned earlier, SEO provides a wide range of benefits besides hitting the first positions on the SERP. Therefore, take your time and consider whether you want to increase your website’s traffic, boost your sales awareness, increase your engagement, or simply boost your website’s performance. Knowing exactly what you want will give you leverage when scouting for SEO companies in Denver.

This is important because, many SEO companies out there will offer all-set-up strategies, which are supposed to be fail-proof. Nevertheless, there is no such thing as a secret weapon in SEO. In fact, SEO is a mid to long-term process that requires constant updating and redefining, until perfection. So, regardless of your SEO objectives, if a company offers you secret formulas, you can scratch that one out.

Look for an SEO company that will begin by sitting down with you and perform an interview to understand your needs. Only this way, the SEO service provider will be able to develop a tailored strategy for your business or project.

A good SEO Company should have knowledge, expertise, and skills in both SEO faces; on-page, and off-page SEO. On-page SEO or on-site SEO is everything involving your webpage content and other elements found on your site. Through the use of essential tools like the composition and narrative’s structure, titles, headings, texts, keywords, images, videos, infographics, menus, internal links and everything at your disposal, you will be sending clear signals to search engine algorithms so they can interpret the meaning of your content accurately.

Off-page SEO techniques and strategies are mainly based on backlink building. When a user arrives at your site via a backlink from another trusted site, your site will rank higher on the search engine result page, especially if the link is coming from a well-known and respected site. This strategy is often and mistakenly underestimated by many startups and businesses. However, it is a significant and important step to perform.

A good SEO Company should be more than happy to show their results and how they work with each of their clients. Ask around and look for references. Even though we live in the digital communication era, nothing compares to asking a trustworthy source. Another tip to selecting the best SEO company in Denver is asking for certifications. Even though there are all sorts of certifications out there, the most significant ones come from the most significant Search Engine Providers, like Google or Bing.

Succeed in your Colorado market of choice. Take your time. Do your homework and trust your project or new business to the best SEO Company in Denver.