Why SEO is Important to Build an Online Presence

Search engines like Google and Bing are how people find information online. Having your website appear on the first page of search engine results will increase the chances of your website being seen by people looking for the information you have. This is why SEO is important

Why You Need to Be Online

Today, people go online when they’re looking for information. If you want to meet your customers where they spend their time, you need to be online. If you want your customers to find you and to find the products you sell, you need to be online. You need a website that generates results

The new marketplace is digital, and to find success in today’s business world requires being online. 

Why SEO is important.
Today, people go online when they’re looking for information.

Why SEO is Important

Search engine optimization (SEO) helps your website get found. It is a series of techniques and tactics that make your website more likely to appear in the first few pages of search engine results when people search for things relevant to your business. It helps your business get found online. That’s why SEO is important. 

With the right SEO strategy, and by implementing effective SEO tactics, you will see an increase in website visitors. This is an important step in converting viewers to customers. SEO should be seen as part of your efforts to increase SEO sales. 

SEO requires knowing what people are searching for by doing the appropriate research. Using that research, you then tailor your website content to attract people by including terms they are searching for. 

A shoe store, for example, may notice that people are searching for the best hiking shoes, so they will create content about hiking shoes, with links to their product pages. Done well, that content will show up on the first page of search engine results when people search for “best hiking shoes.”Ready to get your website noticed by your customers? Contact us to get started today.

Celebrate 2018 with an Improved Digital Marketing Strategy

Celebrate 2018 with an Improved Digital Marketing Strategy

Marketing takes time, effort and money. Rev up your digital marketing strategy for the New Year and watch your business grow.

Maximize Your Digital Marketing Results in 2018

The start of the New Year is the perfect moment to take matters into your own hands and make things happen. You’ve had time to reflect on the previous year and analyze how you can improve your experience this year. It’s always important to set realistic and attainable goals to keep you on track. Ring in the New Year with these digital marketing resolutions that will get you better results:

Creating a winning marketing strategy
Turn your website into a conversion machine

Turn Your Website into a Conversion Machine

If your website is not your best ally in convincing prospects that you have what they’re looking for, it is time for a redesign. Think of your site as your top salesperson, the one that keeps customers coming in and the one that has them leaving the store with their hands full. You need a website that looks good, accurately represents your brand and provides clear information along with excellent user experience.

Leave Social Media Behind and Go for Social Marketing

A strong social media presence is vital to keep your audience engaged. Having a business profile that has no structure on one social media platform won’t deliver any benefits. Your business needs to be present across various social networks like Instagram, Facebook, and Twitter, and you should consistently post content that adds value to your audience and that keeps people interested. Also, resort to marketing your business through Facebook or Instagram ads so you can get the exposure you need.

Understanding SEO
SEO tools can boost your business.

Make a Reputation Out of Positive Online Reviews

Online reviews have replaced word of mouth. That’s why it is so important to gather good feedback from your customers and make it visible to the rest of your audience. Good reviews will give peace of mind to prospects and customers, making them trust you and come back for more.

Rise to the Top with Good SEO

Take time to evaluate your SEO and strengthen it as much as possible. Strong SEO can help you reach the top of the search results and increase sales leads.

Keep All Components of Your Strategy Aligned

No component of your digital marketing strategy is independent from the rest. For your strategy to be successful, all parts need to work together. The amount of effort this requires can seem overwhelming at times. At Impressions Agency, we are ready to take on that task and help you achieve your goals for 2018. Give us a call today and let’s start planning your success.