Web (Web Design/ Development)

Building a website, mobile and responsive site that drives results helping grow your bottom line.

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WordPress Web Design & Development

Impressions understands that with how fast technology is evolving, it is vital to create websites that are dynamic and versatile on all devices. We also look at websites as sales funnels for business. When producing a website we like to keep two areas in mind: building out a website that can produce great qualified traffic, and turning that traffic into new customers by building out a great sales funnel.

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When we build out a website we like to consider these things.

Value vs Cost:

We have the capabilities to build whatever your team desires or can think of. However Impressions works mostly with small/midsize businesses and because of this, the cost is always an issue. We have learned (from building over a thousand sites over the years) business owners care about only one thing and that is growing his or her bottom line. This is why we believe leveraging WordPress offers the best value at a reasonable price.

Due to the pricing issue, we have built two different models. For clients who are on a tight budget, we have designed a templated website option. Our templated sites have two goals–to drive results and to become an effective sales funnel. Our second option is to build a custom designed template. This option is great for companies looking to tailor the site to fit its goals and design needs.

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Results:

Producing awesome results means that we want new eyes on your brand, product, or service. We look at websites like race cars. We want the fastest, quickest vehicle to produce results. 90% of all websites that Impressions builds are on WordPress. We have learned that as of today WordPress is again the best vehicle for the price as it allows us to create effective website designs alongside offering great tools for SEO.

Our team can build websites using other platforms like Joomla, Squarespace, Drupal etc. And while they can be good options, we’ve learned (as of today) that when comparing cost and value WordPress is the best platform for small to midsize businesses.

UI:

The user interface (UI) of a website is always a very important element for any business. If the UI is built correctly then all it does is help build a stronger rapport between your customers and your business. We like to build out the UI on websites to be different on mobile vs desktop. We believe the interface must be different on mobile over desktop because your customer will engage differently.

UX:

The user experience (UX) will validate your business. A customer must feel confident with your business before they will engage in a purchase. When the UX is good the site engagement will be higher. A good user experience helps build rapport with potential customers by increasing time on site, increasing the number of pages a customer looks at, and by ultimately building trust. When designing sites with UX in mind we think about how the customer would engage so that we can direct all that engagement into a sales funnel that will produce more leads.

Sales Funnel:

You could have the most beautiful website in the world but if it is not producing sales then what is the point of having a website for a business. Before starting any website build we ask a set of questions so that we can learn about your customers. Every site that we design is built to produce sales, calls, or queries. This is one of the largest places that digital marketing companies fail. What is the point in getting a lot of traffic to your website if you can’t make any money from it?

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