Customer reviews can help increase your conversions, but how do you motivate customers to leave reviews?
Get More Online Reviews with These Tips
As you know, online reviews are highly relevant to your business. They are the online equivalent of word-of-mouth marketing. Not only can they have an impact on future customers and sales, they can also impact your online authority. A good incoming flow of reviews can serve as a powerful tool to keep your operation in check, allowing you to monitor what customers think of your products and services, which motivates others to do business with you.
Now, you might be thinking —but how do I get my customers to leave reviews? We all know that this can sometimes be a tough task, but there are ways you can motivate customers to give you their opinions. Here are three tips that can help:
Enable Reviews from Your Website
Setting up your website or ecommerce site with a system for reviews is a great way to promote this practice. You might also want to consider adding a star-rating system since it’s what customers relate to best. In addition to having a dedicated page for this, you can include a call-to-action to that page from relevant places on your site, like the bottom of the home page and specific product or service pages.
Provide Other Online Options
You want to make it as easy as possible for your customers to leave reviews. This is why it’s great to enable more ways for them to write about their experiences, other than your website. Setting us profiles for your business on third-party sites like Facebook, Google My Business, and Yelp can help encourage positive reviews. The reviews on these sites can also give you more exposure, which is another great reason to try it.
Reward Customers Who Leave Reviews
Put yourself in your customers’ shoes. Wouldn’t you feel much more motivated to provide your honest opinions if there was some sort of reward for doing it? After all, there is time and effort involved in leaving a good review. Providing some type of incentive can help you get more reviews, also adding another positive note to your customer’s overall experience. You can offer discounts or coupons to those customers who share their opinions publicly. Now, this is not at all the same as buying reviews. Buying reviews is a practice you want to stay away from.
Impressions Agency can help turn your website into a tool that truly drives sales to your business, but that’s not all. Our mission is to provide our customers with result-driven digital services that will help them grow. Contact us and let’s get started.
