How to Rev Up Your Referrals and Give Your Business a Boost?
Word-of-mouth is everything for businesses, especially small businesses. People don’t shy away from talking about their experiences with brands and companies. Did you know that about 90% of people trust the opinions of their friends and family when it comes to making purchasing decisions? So, word-of-mouth really is a powerful thing. To get all of its benefits, you have to be able to start the right conversations among your customers. So, how do you start these conversations about YOUR company?
Here are some tips that can help you get more referrals for your business:
Offer Memorable Service
Every time you do something that really stands out in a customer’s mind, you are likely to get a referral. When customers have a great overall experience with your business, but you also find a way to add value to their visit, they feel motivated to tell others about you. So, what can you do to motivate them to do this? Figure out how to make their experience memorable and you’ll be able to watch your referrals grow.
Strengthen Your Online Presence
When person A tells person B about a business they love, what is person B likely to do next? Since we’re living in the digital era, they are most likely going to look up that business online. It’s only natural they want more information about that place someone recommended. If your online presence is weak, you’re going to miss out on those referral opportunities. So, get a good website with strong SEO, become social, claim your Google local listing and get some reviews, too. People don’t just want to hear about you, they want to read about you. Having positive Google reviews can really make a difference.
Everyone has a busy life. Instead of asking for referrals and then just hoping they’ll eventually get around to it, you could take a more proactive approach. You could come to them, instead of waiting for them to come to you. Generating referral emails is a great way to do this. You could develop a referral program that goes with it to promote word-of-mouth.
Impressions Agency can be your partner in taking your business to the next level. So while your hands are full running your business, we can help you grow it. Want to know more? Contact us today.