If you’ve ever wondered whether social media has an impact on SEO, the answer is yes, and there are various ways how.
How Social Media Impacts SEO
Although social is not a direct ranking factor, as confirmed by Google on various occasions, social media does have an impact on rankings and can help your business become more visible on search engine results pages. Here are 3 ways in which social media impacts SEO:
Sharing Content Drives Traffic to Your Website
People like quality content. The more you share links to your own content, the more exposure your content will get and the more chances there will be for people to share it or link to it. This motivates people to visit your website which drives more traffic and helps increase organic search ranking.
Increases Brand Awareness
Did you know that Facebook has over 2 billion users and Twitter more than 330 million? That’s a lot of people. Social media gives you the opportunity to build an online presence and keep your brand top of mind while building an audience. This is very valuable to your business, as it increases the chances that people will click on your content when it’s displayed in the search results.
Social Media Profiles Rank In SERPs
Social media profiles tend to show up in the search results when you type in the name of a business. If your website is ranked high in the SERPs and your social media profile also shows up, you’d be taking some very valuable spots in the search results. Visibility-wise, this gives you an edge over the competition.
It’s not just one or the other. Both social media and SEO are marketing tactics that are highly relevant and should be part of your online marketing strategy if you want to keep moving your business in the right direction. Juggling both can be tricky. Luckily, Impressions Agency is here to help you with that. Want to implement digital marketing strategies that can make your business grow? Contact us today.