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The Benefits of Accessible Web Design

Turning to web accessibility can seem like a lot of work, but besides being a law, you should abide by, applying it can be of great benefit for your business.

Put Your Best Foot Forward with Web Accessibility

Web accessibility is becoming more and more relevant. Sure, it’s a law that must be followed but, believe it or not, there’s still a debate on whether the benefits are actually worth it or not.

Accessibility, in all aspects of life, is not something we should consider. It is a right of those who deal with some type of special ability and a responsibility to the rest of the world.

Don’t just look at it as something you are obligated to do. You should know that, in fact, turning to web accessibility is good business, and here’s why:

Put Your Best Foot Forward with Web AccessibilityEnhances the Experience for Everyone

By investing in accessible web design you’re not only making a difference for your users with special needs, but you’re also allowing all of your audience to enjoy a better website experience. By following accessibility best practices, your content will have better semantics and be easier to work with.

Improves Your SEO Scores

Search engines don’t have eyes. They heavily consider your usability to rank you. The more inclusive your site is, the more likely it will be to have better SEO scores.

Has a Positive Impact on Your Reputation

Accessible websites speak well of their owners. Just the fact that your business considered becoming available to all gives you great PR points by showing you are socially responsible. Plus, it makes your business stand out from the competition.

Helps You Reach a Wider Audience

Think about this. If your site is accessible to more people, it means it will reach more of them, which means you are likely to attract more customers and bring in more business. Did you know that in the U.S., 15 to 20% of the population has some sort of disability? This includes those who are dyslexic, color blind, and elderly, among others.  When you lack web accessibility, you’re excluding a pretty large market segment that could be the key to your business success.

Drive Your Business with Great Web Design

Impressions Agency understands how fast-paced the technology world is and is prepared to provide you with amazing web design that will turn your site into a sales funnel. If you’re looking for a responsive, dynamic, and socially connected website, you came to the right place. Let’s talk about your next project today!