Relevant Digital Marketing Trends for 2020

digital marketing

Digital Marketing Trends to Keep in Mind for 2020

With 2020 just around the corner, it is time to start considering how you’ll shape your digital marketing efforts for the coming year —if you haven’t done so already. Every year, there are digital marketing trends to pay attention to keep your efforts relevant and up to date. Here are some of the ones you should consider for 2020:

Implementing AI

Artificial intelligence has been getting more and more attention each year since there is so much that is done with it. There is voice search, sentiment analysis, and online maps. Chat bots, for example, are a great way for small business to include AI in their digital marketing efforts. They can provide 24/7 support and help resolve complaints, assist customers in the process of online registration, provide quick answers, offer additional content and more.

hand holding iphone

Leveraging Social Networks

If your business is still one of those that “doesn’t do” social media, 2020 is the year to start. Did you know that users between 20 and 35 years of age spend one and a half hours —on average— checking their social networks? That is an hour and a half of the opportunity for you to connect with your audience. To this day, Facebook continues to be the most active social network, so try starting there.

Personalizing Content

Long gone are the days where marketers could treat their audience as if they were all the same person. These days people understand their value as customers and want to be treated as individuals. Of course, this doesn’t mean you have to tailor a different message for every single one of your customers, but you can segment them in different groups, based on their profiles as well as their wants and needs, and approach them from that perspective, which will allow you to offer your products and services in a more efficient manner.

 

Other trends, like video marketing, are getting stronger and stronger. It’s all about finding what works best for you and your audience. Are you ready for 2020?

Where, Why and How to Find the Best SEO Company in Denver?

4 SEO Trends for 2019 You Should Know About

Colorado has quickly become one of the fastest-growing states in the US. Based on the last official census, Colorado’s population grew by 1.4 percent between July 1, 2017, and July 1, 2018. Its current population is estimated to be 5,695,564, nearly 700,000 higher than in 2010, representing a 13.2 percent growth. This makes it the fourth-highest among all states over that time period.

With a wide and diverse cultural city that promotes a healthy work-life balance with plenty of different entertainment options, accessibility to the outdoors, and a well-educated, young workforce, Colorado and especially Denver, have become one of the best and most attractive places to live and start a new business.

Denver offers a wide range of opportunities that are not found in all states. The city is rich in culture, with a growing food scene and constant traffic of tourists that keep it fresh and dynamic. Denver provides entrepreneurs and startups, business support and opportunities that are boosted by its traditional customer service culture.

According to Forbes, Denver is ranked as the best place for businesses and careers in the US, becoming a prominent player in the US entrepreneurial scene. Nevertheless, such attractive numbers come with a cost and it is the fierce competition. With more and more new businesses trying to succeed, standing out from the rest becomes quite a task, but it isn’t impossible.

If you are going to start a new project, business, service, product or brand, in a city that shines because of its friendly approach to creativity, art and easy access to technology and customer service, the best thing you can do is using these to your advantage. The best tool, strategy or secret weapon that new business, startup or entrepreneur has to start competing in Denver’s fast-growing markets is SEO.

Denver offers amazing opportunities and conditions for startups

SEO or search engine optimization will not only help you to position your new brand, service or product, while reaching your specific target audience, but it will also provide you with enough information to understand your potential customers habits, preferences, and needs, giving you the leverage required to succeed over the rest of Colorado local businesses.

Creating Your Business in Denver

Before diving deep into the SEO world it is important to analyze Denver business statistics. Colorado and specifically Denver offer a wide range of benefits and opportunities that will help to establish your business. Having a better picture of how its economics are moving today will allow you to have a better idea of what you are going to find in your specific discipline or market area, how your competition flows and what opportunities are at your disposal.

Why Establish Your Business in Denver

Denver simply keeps showing a fast development in basically all-important areas in which a large and successful city should focus and invest in. Providing for your residents, public parks and open spaces are vital for a healthy lifestyle. Downtown Denver has over 150 acres of parks and open space, including Commons Park and Civic Center Park. You can also enjoy over 110 pieces of public art concentrated downtown.

5 Tips for Boosting Posts on Facebook
Denver is considered the best place to set a new business.

A city without mobility and public transportation access can’t succeed, but Denver’s robust mobility network boosts and strengthens economic development opportunities, connecting downtown users to surrounding neighborhoods. However, it is interesting how a growing part of the population is biking, walking or using some other sort of alternative means of transportation.

These essential factors allow Denver and the entire Colorado State, to offer a wide range of academic, commercial, industrial, economical and most of all, natural benefits that make it the perfect place to start a new project, brand or business. According to The Downtown Denver Partnership’s 2019 State of Downtown Report, there is an overall city improvement, increasing investment, strong office market fundamentals, a growing and highly-educated workforce, and a vibrant residential population.

In detail the report shows how these specific factors have been behaving lately, providing an interesting blueprint of how it can help or affect entrepreneurs and startup success.

Denver’s Development

Denver’s strong population and job growth keep increasing. Colorado has the 8th lowest unemployment rate in the nation at 3.6%, and by September 2016, the employment growth in Colorado ranked 8th nationally. This has a direct impact on the city’s increasing residential, office and hotel demand, which is expected to represent in 2019, about $3 billion in investment. Forty-eight new projects were recently completed, planned, or are underway, bringing to Downtown Denver a total of 40 hotels, 10,700 hotel rooms, 13,285 residential units, and nearly 40 million square feet of office space.

Denver’s downtown growing residential population also has a direct impact on retail sales. It is stated that retail sales have an annual growth of 6 percent. Restaurants also play a huge roll in Denver’s economics, representing 41% of total sales. On the other hand, tourism and attractions are the main components of Denver’s economics. Downtown Denver welcomes about 17.4 million overnight visitors who spent $5.6 billion. Hotel rooms and meeting places represents $750 million in the economic impact of this world-class destination.

Another interesting statistic to pay attention to is Denver’s high-tech market. Since 2010 the tech workforce has doubled, growing nearly 14 percent per year. This shows a clear trend to Denver’s economic diversification. In fact, the city’s startup scene seems that it is going to be dominated by high tech firms. There are about 12k high tech workers in Downtown Denver and it keeps growing.

Becoming a Startup or Entrepreneur in Denver

Denver has focused on strengthening Colorado’s startup scene. Besides hosting the largest startup event in the US, Colorado is predominantly made up of small businesses and it is especially welcoming high tech industry ventures. According to Colorado’s Small Business Development Center, at least 97.6% of businesses in Colorado are small businesses, employing about 1 million people.

According to the Kauffman Index of Entrepreneurial Activity, also known as the Kauffman Index of Entrepreneurship, which is an indicator of new business creation in the United States, shows that Colorado’s startup growth is at a rate of 74.1%, ranking the 5th best state for startup activity. Experts explain this as a consequence of Denver’s highly educated workforce. At least 72% of adults hold a bachelor’s degree or higher. In addition, the city’s officials quite rightly push startup growth, making it a little bit easier to launch a new project in Colorado in comparison to other States.

Colorado creates more small businesses than most States. Nevertheless, they seem to be smaller than the average nationally small businesses. If fact, a larger percentage of them seem to fail than in the U.S. as a whole. So this is an interesting and essential element to keep in mind.

It is stated that at least half the startups in the U.S. fail. However, Colorado businesses fail more frequently. This can be explained as we mentioned at the beginning of our post, because of the fierce competition. Good developing conditions will bring a larger number of startups and small businesses that dream of succeeding, and when applying effective SEO will make the difference.

Using SEO to Succeed in Denver

SEO is your best option to compete and succeed in Denver.

You might think that I am jumping right into conclusions assuming that you or your business is interested in having an online presence, but of course, I am! If you think that online presence isn’t required for your business to succeed, you will prove yourself wrong the hard way. It is virtually impossible to achieve success in a timely fashion, without having a presence on the Internet.

The marketing and branding power provided for having an online presence is incomparable. According to Google, at least 34% of users who conducted a local search on their computer visited a store within a day, and at least 50% of the consumers did it after searching on their smartphones.

However, it is vital to understand that online presence isn’t even enough. You need to hit the first spots in the SERP or search engine results page and that is precisely what SEO does. Most search engine users will click on the top five sites suggested by the engine, and nearly 33% of the users click on the first ranking page.

SEO stands for Search Engine Optimization and as its name suggests, it allows search engines to look and find faster your Website, at the same time it decides that it is more valuable or related to the answer of the search engine user’s queries. Therefore, not only having an online presence but also hitting the top positions in the search engine result page, is a rule of thumb for any business or site that wishes to succeed.

Breaking Down SEO

Search Engine Optimization is understood as a set of rules, tasks, steps, strategies, and tools converging all together to boost the possibilities of hitting a first place or top position in the SERP. In simple words, it is the process that allows websites to become visible to Internet users. The higher ranked your webpage is on the search results page, the more visitors and eventually potential customers it will receive. But it doesn’t end there. SEO provides a lot more vital and juicy information.

When applied correctly, SEO offers a wide range of diverse data that can be translated to significant ROI or return on investment. You can have access to different metrics and stats that provides a clear map to set up the best strategy and approach to your users and potential customers. You can understand and identify those users or potential customers that are more prone to convert into a sale. Knowing exactly where to find and how to reach your target audience will give you leverage over your competitors.

SEO can also help to make your webpage more user-friendly, faster and easier to navigate while increasing its quality. You can control and also increase your webpage traffic, engage with your visitors and strengthen up your relationship with them. SEO can also be used as a powerful tool to promote and strengthen your brand awareness. However, search engine algorithms, rules, and ranking methods are not only complicated and sometimes even unclear, but they also tend to constantly change. Therefore, it is best to look for a professional SEO company or SEO service provider to help to establish your new company in Denver.

Selecting an SEO Company in Denver

Tips to choose the best SEO Company in Denver.
Tips to choose the best SEO Company in Denver.

So, we are clear that Denver is the place for startups, entrepreneurs, and new small businesses to jump into the race for financial independence and success. In order to achieve this, it is essential not only having a presence online but also implementing effective SEO strategies. This way you will have a clear opportunity not only to establish your brand but also to stand out from your competitors.

Now, designing, developing and performing an effective SEO strategy is not that simple. On the other hand, who says that the others aren’t applying SEO in their marketing strategies. Especially, if it is so effective. This is why it is imperative not only hiring but also selecting the best SEO company in Denver.

What to Look for in an SEO Company

Before selecting your SEO Company to help to establish your business, company or project in Denver, you should first make an internal analysis and think of the goals and objectives you want to achieve with your SEO campaign. Remember as we mentioned earlier, SEO provides a wide range of benefits besides hitting the first positions on the SERP. Therefore, take your time and consider whether you want to increase your website’s traffic, boost your sales awareness, increase your engagement, or simply boost your website’s performance. Knowing exactly what you want will give you leverage when scouting for SEO companies in Denver.

This is important because, many SEO companies out there will offer all-set-up strategies, which are supposed to be fail-proof. Nevertheless, there is no such thing as a secret weapon in SEO. In fact, SEO is a mid to long-term process that requires constant updating and redefining, until perfection. So, regardless of your SEO objectives, if a company offers you secret formulas, you can scratch that one out.

Look for an SEO company that will begin by sitting down with you and perform an interview to understand your needs. Only this way, the SEO service provider will be able to develop a tailored strategy for your business or project.

A good SEO Company should have knowledge, expertise, and skills in both SEO faces; on-page, and off-page SEO. On-page SEO or on-site SEO is everything involving your webpage content and other elements found on your site. Through the use of essential tools like the composition and narrative’s structure, titles, headings, texts, keywords, images, videos, infographics, menus, internal links and everything at your disposal, you will be sending clear signals to search engine algorithms so they can interpret the meaning of your content accurately.

Off-page SEO techniques and strategies are mainly based on backlink building. When a user arrives at your site via a backlink from another trusted site, your site will rank higher on the search engine result page, especially if the link is coming from a well-known and respected site. This strategy is often and mistakenly underestimated by many startups and businesses. However, it is a significant and important step to perform.

A good SEO Company should be more than happy to show their results and how they work with each of their clients. Ask around and look for references. Even though we live in the digital communication era, nothing compares to asking a trustworthy source. Another tip to selecting the best SEO company in Denver is asking for certifications. Even though there are all sorts of certifications out there, the most significant ones come from the most significant Search Engine Providers, like Google or Bing.

Succeed in your Colorado market of choice. Take your time. Do your homework and trust your project or new business to the best SEO Company in Denver.

Geo-Marketing: What It Is and How it Can Help Your Business

Man looking at Google Maps on phone

Using Geomarketing to Benefit Your Business

Attracting local customers is always on the mind of business owners, and marketing efforts are usually geared toward that purpose. Customers are still on the lookout for local business to fulfill their needs, and their best ally in finding what they need is their mobile device. That’s why geomarketing comes in handy.

Map with pinsWhat is Geomarketing?

If you want to get the attention of customers in a specific geographic area, you can resort to geomarketing. Geomarketing uses your location information —which comes from various sources, like mobile devices and social media— to help you make the best calls about how to target specific customers and when. Using data from a designated geographic area, you’ll create a digital map that shows local activity.

Search engines can geo-target customers based on IP addresses, and that’s how they know which search results are relevant to them. With the help of analytics tools, like Google Analytics, targeting can be a more efficient process, as you will be able to see the most frequent times at which users visit your site. Knowing this is the equivalent to having an ace up your sleeve since it will give you information to focus your marketing efforts accordingly.

Benefits of Geomarketing

There are many ways geomarketing can benefit your business:

  • Helps identify the best physical locations, if you’re planning to open a new store, based on the customer activity by area.
  • Makes your email marketing campaigns more useful by adding details of your business location nearest to the recipient’s location.
  • Helps determine the best time to post to social media.
  • Aids in tailoring your content based on location and geo-targeting data, for more useful content campaigns.

How you use geomarketing will depend entirely on the goals of your business. Pairing geo-marketing with local SEO is a great way to create a more robust digital marketing strategy. It helps you attract the attention of those who are looking for the type of products or services you offer. And even reach out to the audience that doesn’t know you have what they need.

Why is Online Privacy Important?

Why is Online Privacy Important?

The human being is curious by nature. In the digital communication era, we as a global population have become extremely obsessive in demanding free of charge information, delivered in real-time. We nourish in data every day. However, nothing is free in life. Is it?

This non-stop, data traffic flow certainly comes at a cost. A cost that many are still sizing and don’t understand what it entails. To have access to this monumental size of data is extremely valuable with endless uses. You are required to share important information as well, and this is when your online privacy could be jeopardized.

Understanding Online Privacy

Privacy is defined as freedom from being observed or receiving public attention, or the ability of an individual to seclude themselves and their information. That applies to all kinds of scenarios, including the digital world. However, when it comes to digital privacy, most people find themselves confused about what it represents. I mean, how can we keep our privacy in a digital world that requires and demands information to operate efficiently?

Businesses try to acquire as much personal information about you as possible. Your behavior and online preferences are continuously tracked by companies looking to provide highly relevant information to your queries, tailored advertising campaigns, products, and services. The original idea was to provide a better experience to the user. However, this magnificent opportunity of access to people’s heads is well exploited by other entities, brands, governments, and of course, cybercriminals or hackers.

Even though collecting data, displaying it, selling it, or also providing it to third parties, all seem to be standard practices. They should all be and are trying to be regulated, which gives birth to concepts such as Internet privacy. Internet privacy is the right to keep sensitive data and information produced as a result of using the web, private.

In an ideal world, no one would have anything to hide, or no one would have to worry about protecting themselves from anyone else. Unfortunately, our world is far from ideal, and this means that we need to keep personal information safe from being used in the wrong way. The thing about the Internet is that to interact with most websites, some information is necessary.

When setting up an account on social media or on an e-commerce site to make online purchases, you are required to share specific information. Otherwise, the interaction would not be possible. That information is more than enough to harm you if it falls into the wrong hands. It doesn’t matter if you believe you are a minor or moderate Internet user. It takes one single web search or the creation of an email account, to leave your digital footprint.

How Vulnerable is my Online Privacy?

Internet privacy or online privacy is becoming a growing concern these days for users of all ages, all around the world. As the Internet continues to evolve, and the number of websites, online products, services, and special applications continues to expand, the full range of potential internet privacy issues grows exponentially. Ironically, people continue to daily share their personal lives on social media, losing the boundaries of how much they are exposing themselves.

There are millions of Internet users connected at the same time, all over the globe. Interconnectivity has brought incredible benefits to the world today. However, you don’t know who you might trigger online, and that’s when keeping vital, personal information private, is essential. We need to safeguard personal information such as financial data, medical records, home address, social security number, phone numbers, and much more, from being used against us or in a wrong way.

Understanding Online Security.
It is vital to safeguard personal data online.

Internet Privacy – A Shared Responsibility

People need to understand that they and all of us must take ownership of our data security. Every individual is responsible for the privacy of their information and how much of it they decide to disclose. However, it seems that people aren’t aware of this. They mistakenly believe that the protection of their information is entirely responsible for the website, social media, or online business that they are accessing.

The responsibility of your online data privacy is a two-way street. Businesses have a great responsibility to handle customers’ information appropriately, use it strictly for the purposes requested, and to not share it with third-party companies or individuals. On the other hand, users should also empower themselves in their data protection.

That is why it is vital to acknowledge your Internet rights. Even if they are not entirely defined, and the discussion about when, where, why, or the scope of these rights is still pretty fresh. The precedents have already warned us of the risks as cases of information become available. For example, the Equifax hack in 2017 compromised 143 million of American’s social security numbers and Facebook users’ records exposed on Amazon, and also Jullian Assange’s famous Wikileaks case. These are becoming more often and severe.

If you don’t take precautions towards your digital information, you could suffer a wide range of attacks and frauds such as Phishing, pharming, spyware, and malware. Through these and other strategies, cyber crooks can easily steal your identity, make unapproved purchases or credit card frauds.

Spyware is designed as an offline application to build or obtain data without the user’s consent. When the computer is online, previously acquired data is sent to the spyware source. These are well hidden in your system and sometimes are hard to detect.

Through Pharming, hackers can redirect a legitimate website visitor to a different IP address. Once there, the user will be unprotected and will provide information to the wrong hands.

Phishing is an Internet hacking activity used to steal private information such as usernames, passwords, bank account numbers, security PINS, or credit card numbers.

Malware is an application used to damage computers either online or offline. Most of them are injected through trojans, viruses, and spyware.

Understanding Your Internet Rights

Internet rights & responsibilities.
It is vital for any Internet user or business to acknowledge their Internet rights & responsibilities.

When it comes to Internet rights and legislation, the European Union has taken leadership for decades. Even forcing significant corporations such as Google to pay considerable fines for not complying with their antitrust regulations. The GDPR or the EU General Data Protection Regulation, as its name suggests, regulates Internet rights and legislation in Europe, today. It was approved in 2016 by the European Union Parliament and enforced in 2018. It is designed to:

  • Harmonize data privacy laws across Europe
  • Protect and empower all EU citizens data privacy
  • Reshape the way organizations across the region approach data privacy

Thanks to that, the EU can manage and regulate essential aspects such as subject data rights, condition of consent, the right to Internet access, data portability, privacy by design, and others. These establish fines and penalties up to €20 Million, for those who do not comply with their regulations. That includes not only organizations located within the EU, but it also applies to those located outside of the EU if they offer goods or services to, or monitor the behavior of, EU data subjects. It applies to all companies processing and holding the personal data of data subjects residing in the European Union, regardless of the company’s location.

How to Protect Your Online Privacy

It is crucial to have a better understanding of how your personal data can be used against you, either by massive companies or cyber-criminals. Also being aware of the multiple potential risks, such as viruses or spyware that you could face while surfing the web or interacting on a social network. And having a better comprehension of your Internet rights. All these will allow you to empower yourself in controlling your Online Privacy, making smarter decisions when managing your data.

Be Smart with Your Personal Data

Remember that you have the right to decide how far you go when sharing your personal information. Be smart and safeguard the knowledge no one really should be interested in having. There is a wide range of single steps you can take that will help to keep your private data secure.

For instance: remember always to log out of websites and apps once you are done using them and avoid setting them to remember your user name and password. Avoid using public web providers and if so, avoid visiting bank accounts and similar.

When shopping online, try to stick to well-known websites with high-security levels. Also, avoid posting your personal information such as private email, phone number, or home address. This data is vital to safeguard.

If you commonly use third parties’ public storage services to transfer or keep your information, highly consider the type of data you plan to save there. Under no circumstances should you keep personal data like passwords, IDs or passport scans, or other similar valuable documents.

The same goes with social networks. It is up to you how much you want to share or with whom you are willing to share it. However, it is quite easy to lose track of your social network posts. Therefore, it is vital to set up privacy settings. It is in social networks nature system to collect as much data as possible. With such size of information, the chances of a breach are incredibly high with massive consequences.

It is recommended to stick with those contacts that you trust, even if it means losing a little popularity. Use little personal information and avoid sensitive details that could be harmful.

Protecting your Online Privacy
Tips to secure your Internet privacy

Go Beyond Internet Privacy

The recommendations above are just simple and essential tips that every Internet user should consider when surfing the web or sharing their daily lives in social networks. Besides, you can take further steps in protecting your online privacy against illegal and compromising issues.

Search engines are a great and essential place to start if you want to use the web safely. According to Google, an average person conducts between 3 and 4 searches online, every single day. This search engine itself receives over 63,000 searches per second on any given day. The number of personal data companies, and individuals can get access via search engines is simply immeasurable.

As you search and surf the web, search engines and websites track your behavior to provide more relevant information to your queries, which is great. However, it can also be used for the wrong intentions. Look for the privacy settings in the sites and services you visit and try to keep them as private as possible. You can also use individual windows or incognito to avoid sites from tracking you.

You can also go further and try special private search engine services that won’t track your search history. There are several sites specialized in offering an individual experience as you safely surf the web.

Another excellent option to keep your Internet activity safe and private is by using a VPN or a virtual private network. A VPN will provide you with a private IP address, hide your real one, and make it will seem as if you are using another server. You can also encrypt the data you send.

Data Brokers

Digital footprint
Be careful with your digital footprint.

Up to this point, it should be evident to you how valuable your personal information could be for companies and Cyber Crooks. More data is easily translated into sweet money. Like any other asset or good, some companies actually make a living out of your data. That’s right; they sell your information.

People search data providers, and data brokers have existed for a long time, even when most people are not aware of them. However, you can count on your personal information being there. Journalists, marketers, advertisers, lawyers, and obviously, hackers and scammers usually visit these sites. Their business is legit as they are sharing necessary public information.

The good thing is that you can ask and demand them to remove your personal information from their database and forbid them from sharing it. They are forced to respect your Internet privacy. Remember, you have Internet rights! To get your personal info out of their database, you have to submit a request, which might, by the way, be kind of complicated.

There are several businesses out there that offer online tools to identify those sites that have your information and will proceed with the request submission for you.

Final Words

Keeping your personal information private is your right, but most of all, your responsibility. It doesn’t matter if you surf the web on your own, or you provide an online service. It is your responsibility to use and manage the information correctly and safely.

If you have doubts on whether your site handles privacy, contact Impressions Agency today. We will gladly help you safely manage your online privacy. Offering customers a secure website must be at the top of your list. We can help you set up a top-notch website that addresses your needs, and those of your customers, including privacy and security. Let’s talk about how we can help your business stay on top of the game.

My Impressions

Why Email Marketing Remains a Preferred Marketing Method

What's the difference between a homepage and a landing page

In 2018, 81% of small and midsize businesses relied on email as their prime customer acquisition channel, and 80% for retention.

4 Reasons Why Email Marketing is Still Strong Today

There are many forms of digital marketing, and they are all valuable, but that doesn’t mean email marketing has lost its strength. On the contrary, email marketing is one of the most used types of digital marketing today. Ever wondered why that is?

Email Is Still a Big Deal

Email plays a necessary role in modern communication. Everyone uses email. The amount of email users is expected to grow to 4.3 billion in 2022. That’s half a billion users more than what we had back in 2017. Sounds crazy doesn’t? But all that means is, that email marketing is undoubtedly an excellent opportunity for business growth and that businesses should continue to leverage it.

4 Reasons Why Email Marketing is Still Strong TodayEmail Is a Simple Way to Generate Revenue

How else would you be able to generate revenue with just the click of a button? Sending a promotional email to your subscribers is a quick and effective way to communicate your message that will help you increase sales. It’s all a matter of building a proper relationship with your subscribers. When that happens, they will be happy to get emails from you and probably look forward to it.

Email Boosts the Power of Social Media

Social media is also an excellent tool to generate brand awareness, customer engagement, and business growth but when combined with email marketing, the results can be much better. From your email marketing campaign, you can link to a piece of content on social media, and social media can help you generate more leads for your email list, both will help you build an audience and spread your message.

Email Is a Customizable Approach

Customers want to be treated as individuals not another one from the bunch. Email marketing allows you to move away from a cookie-cutter approach and personalize your message, as well as create targeted campaigns. As you get to know your customers and their preferences, you can identify the best way to communicate with them and tailor your message to fit their needs, which leads to more effective marketing.

If you haven’t tried it yet, you just might be missing out. Harness the power of email marketing for your business, and see for yourself why it’s such a popular marketing method.

Staying On Top; SEO Volatile Evolution

Dare to Try Out Different Demographics

When you think of it, it is kind of hard to follow the history of SEO, but its term and concept was first used back in the early ’90s. As the internet began its amazing expansion and evolution, new and more search engines started to appear. Parallel to this technology development, the need for being first in search results became extremely important. Eventually, web developers and advertisers understood how they could adapt and create strategies and tools to reach and stay in the top positions of result pages, giving birth to what we know as SEO, today.

Understanding SEO Basics

SEO has become one of the most important marketing tools for businesses in general. Not a single business, project, or idea that wishes to grow online could reach its success unless they apply SEO campaigns effectively. But, what is SEO exactly?

SEO stands for Search Engine Optimization, and in simple words, it is defined as the process that allows websites to become visible to internet users. The SEO theory states that the higher ranked your webpage is on the search results page, the more visitors and eventually potential customers it will receive. So, you can describe or think of SEO as a set of rules, tasks, strategies, and tools converging together, to naturally or organically gain better or the top positions in the SERP, or search engine result page.

When applied correctly an SEO strategy will ensure that your webpage appears on the top positions of the SERP, but it doesn’t end there. You can also take advantage of SEO strategies to make your webpage more user-friendly, faster and easier to navigate while increasing its quality.

You can control and also increase your webpage traffic, engage with your visitors and strengthen up your relationship with them. SEO can also be used as a powerful tool to promote and strengthen your brand awareness. Therefore, it is essential for a business to understand what is involved and converging in SEO to make the best of it, and ensure their success.

The Composition of SEO Structure

Understanding SEO
SEO tools can boost your business.

As mentioned above, SEO is a set of rules, tasks, steps, strategies, and tools converging all together to boost the possibilities of hitting a first place or top position in the SERP. However, to achieve this, it is essential to understand how SEO is composed. IT experts, web developers, programmers, and engineers, usually refer to SEO in two faces, on-page, and off-page SEO. Others even name a third and previous step as technical SEO.

System engineers refer to the Technical SEO as the very first step. It is basically, everything that has to do with the site’s structure and architecture programming. The developers and programmers job here is to make it easier for a search engine’s algorithms or crawlers to find, read and interpret your site.

On-Page SEO

On-page SEO or on-site SEO is everything involving your webpage content and other elements found on your site. At this moment, you are in control of your site’s content, and you intend to create enough and clear signals to search engines algorithms so they can interpret the meaning of your content accurately.

You will be using essential tools like the composition and narrative’s structure, titles, headings, texts, keywords, images, videos, infographics, menus, internal links and everything at your disposal to send correct and clear info to the web crawlers. You need to show that your site and its content is not only high quality but also extremely relevant to the user. This way the search engines will rank higher and better your content and site quality.

Off-Page SEO

The final step is the off-page SEO. This one is often, mistakenly underestimated by many startups and businesses. However, lately, its importance has grown considerably for developers and search engines. Some of the off-page SEO strategies will be considered part of 2019-2020 strongest SEO trends. So, with no doubt, it is a step to pay attention to and look out for.

Off-page SEO techniques and strategies are mainly based on backlink building. When a user arrives at your site via backlink from another trusted site, your site will rank higher on the search engine result page, especially if the link is coming from a well-known and respected site.

There are many ways you can take advantage of off-page SEO to accurately promote your site. Some of the most popular and effective means of exploiting backlinking is by creating engaging, trustworthy and popular blogs or multimedia material that is attractive and shareable to users.

The number of high-quality backlinks to your site will positively affect in a big way the positioning of your site on the SERP. Backlinks are highly rated as a signal of trust for search engines since they are telling the crawlers that others consider your webpage valuable and trustworthy.

SEO Importance in the Business World

Search engine optimization has changed the way advertisers, and businesses see and promote their brand and webpages. Internet users trust Google, Bing, Yahoo, and other search engines to provide answers and solutions to their queries and needs. It is stated that most search engine users will click on the top five sites suggested by the engine, and nearly 33% of the users click on the first ranking page.

According to Google, at least 34% of users who conducted a local search on their computer visited a store within a day, and at least 50% of the consumers did it after searching on their smartphones. Therefore, not only having an online presence but also hitting the top positions in the search engine result page, is a rule of thumb for any business or site that wishes to succeed.

It is true that pay ads, like Google Adwords or any other sort of pay-per-click Ad, will take the first positions on the SERP. Search engine marketing or SEM is a great way to boost your business awareness, presence, conversions, and incomes. SEM or search engine marketing refers to all the paid marketing strategies like social media ads, Google shopping ads, and everything that the industry has to offer.

Through SEM you can easily segment your target audience and reach more and better potential customers. Nonetheless, SEM is just a part of a complete and effective, high-quality SEO campaign. One should complement and boost the other.

SEO is a crucial element to ensure the online success of your site, but it is more than just that. SEO rules and policies have also provided an accurate commercial guideline, to improve your webpages user experience and usability. Search engines complex algorithms tend to change drastically. Besides, not all of their rules are always entirely clear. Therefore, it is crucial to take control of your site through an accurate SEO continuously, so your user’s experience and usability are always at its best.

If you can read and manage your SEO metrics correctly, you will have a clear map to set up the best strategy and approach to your users and potential customers. You will be selecting those users that are more prone to convert eventually. That will give you leverage over your competitors, no matter how much money they invest in SEM or any paid online marketing strategy. With an optimized and well-tailored SEO campaign, web search engines will rank your site higher.

Setting Up Your SEO Business Goals

Setting up your SEO goals.
Your SEO campaign should be well tailored to be successful.

Before designing and launching your SEO strategies, it is important to know and set up accurately your goals. Remember that SEO is composed of a vast number of rules, tasks, and steps. Depending on the goal you are aiming at, you may vary between tools, strategies, and plans.

On the other hand, if you are not entirely aware of how to set up correctly your SEO strategies, regarding the different objectives and goals your business has set, it will be hard to succeed. Consider your area of expertise, how the market and industry react and look for ways to provide your customers with easy access to data, info, and solutions to related issues and needs on the subject.

If you can focus your SEO goals and strategies accurately, you will be in control of your webpage and your potential customers. From there it will be easier to optimize your site.

Increase Web Awareness

Having the coolest and most amazing web page is not enough. You need to help your potential customers to find you. With SEO you can quickly increase the visibility of your site. Accurate SEO can boost your sites rankings and therefore its position on the SERP, making it more visible. It is an excellent strategy for brand awareness.

Respected Expert

The more respected and trustworthy your site and brand become, the higher your webpage will rank on the search engine result pages. You can focus your SEO on becoming an authority in a particular field or area. As you offer original and better content, users and potential customers will trust you more, and you will rank higher.

Website Experience

Learning how to read your SEO metrics and results is a great way of monitoring how your users and visitors perceive your webpage. The user experience is critical when it comes to good ratings. The webpage loading time should be fast enough to keep your users interested and entertained.

A good site experience and a friendly user interface will also boost your web traffic, which is one of the most popular and pursued SEO goals for business web pages. The more visible and better rankings your site gets, the higher the traffic will be.

Increase Your ROI

If you can arrange your SEO steps and basics to converge together harmoniously, you will be able to reach the ultimate goal of any business, which is increasing their ROI, or return on investment. If you are able to make your site more visible, reach more and better target audiences, strengthen your relationship with them, keep them longer on your site, making it more appealing and user friendly, while driving more people to it and increasing your respect and trust, with no doubt your business will grow and its income with it.

SEO Evolution

The search engine optimization has become without notice, a vital tool in the daily lives of people all over the world. Thanks to SEO, internet users don’t have to waste precious hours of their valuable time, searching for the information or answers to their needs. On the other hand, SEO also avoids that businesses and webpages manipulate the results, so the suggestions you get will always be the best ones.

Nonetheless, just as human and consumer behavior, SEO is continually evolving and its rules are changing. Google and the other search engines are always looking for ways to improve their performance, and in the last decade, they have shown how volatile and fast-changing their policies can be. What most of the search engines consider a priority, setting a lot of value to certain aspects, such as keywords, relevancy or backlinking, and in a couple of weeks from now, these might not be as important and valuable as before.

It doesn’t matter how successful your business and site are. You can’t let down your guard. On the one hand, your competitors will always be out there trying to outrank you, and on the other, SEO is always changing, and if you are not on top of the latest SEO industry trends, your brand and site will lose relevance.

How is SEO changing in 2019?

Knowing what is coming ahead in the SEO industry is vital to stay in the top positions. According to analytic experts, a few years ago you simply set your site with the proper content structure including menus, buttons, bullets, internal and external links. Good keywords in the content, header, title, sub-header, introductory paragraph, and a conclusion paragraph, a word count between 1,140-1,285, a loading webpage time of 1.16 seconds on the desktop and 1.10 seconds on mobile, and your site will have huge chances of hitting the first positions.

However, even though some of these aspects are still important for crawlers, they are not enough to reach a high rank anymore. After analyzing 2018 and how the first 2019 trimester SEO world moved, at Impressions Agency, we can expect what will still be considered essential to be included in your SEO 2019 strategy, if you wish to hit the top positions of your sites field.

Stay on Top with SEO

To hit the first positions in the SERP this 2019 and the upcoming year, it is essential to follow what are and will still be the top SEO trends.

Original Quality Content

This has been for a long time a significant aspect in SEO ranking, and it will still be. The more attractive, relevant, engaging and entertaining your webpage content is, the higher it will rank.

Mobile-First Indexing

 SEO 2019 Trends
Mobile First Index is an important SEO trend in 2019.

Google has rolled the anticipated Mobile First Index, shifting its ranking algorithm to primarily focus on mobile-friendliness as the first indexing criteria. Statistics show that in 2018, 52.2% of worldwide online traffic was generated through mobile phones. In fact, according to Google data, 70% of mobile searchers who’ve made a purchase, click on their smartphones to call directly from the search results to connect with a business. Now, this doesn’t mean desktops will no longer be factored, but mobile is increasingly becoming essential.

Data Security

Data security and ownership issues have become a significant subject in the SEO industry. International guidelines as the General Data Protection Regulation Policy, are trying to set the rules of the game, but in the meantime, ensuring data protection to your users is essential, and search engines are looking into it.

Even though it is mostly associated with virtual currency such as Bitcoins, interesting options like the use of blockchain to create a secure and trustworthy record of the data transaction is becoming popular. It is expected that the use of blockchain will have a huge impact on SEO.

Conclusion

In conclusion, SEO is more than just an amazing and essential marketing tool, but a set of different strategies that allows you to take control of your website, to make it more appealing, useful and vital for your users.

It is also a fast, volatile, changing complex organism that requires time, hard work, dedication, and constant updating, to keep it accurate and effective. However, once you can handle your SEO campaigns, you will ensure the success of your business, project or webpage. If you wish to know more about SEO amazing world, contact Impressions Agency today.

E-commerce: A Tremendous Opportunity for Businesses

E-commerce: A Tremendous Opportunity for Businesses

According to Kasper Rorsted, Adidas CEO, e-commerce is the future for a lot of markets and provides tremendous opportunity. This became clear to the world when Adidas published its earnings for 2018 and blew analysts’ expectations away. Last year, Adidas online business had an increase of 36 percent, which Rorsted considered by far the best year in the history of their company.

Why is E-Commerce Relevant for Your Business?

E-commerce has been consistently growing every year for the past 4 or 5 years, but the truth is it is just getting started. Having an e-commerce business model is an additional advantage for any business, whether it’s a startup, small business or a multi-million dollar company. The benefits of e-commerce are tangible. Here are some of the most critical factors:

Service 24/7

One of the best things about e-commerce is that it’s meant to provide round the clock service, so your business keeps working even while you’re asleep. That gives customers the opportunity to get what they want at any hour of the day, without having to visit a physical store.

Why E-Commerce is Relevant for Your Business

Convenience

This ties into the last point. From both the business owner and the customer’s point of view, e-commerce is convenient. As a business owner, you can do business from anywhere at any time, while your clients can buy anything they need, no matter where they are or what time it is.

Scalable

Whether you start big or small, e-commerce gives you the opportunity to keep growing at a pace you’re comfortable with, adapting your products and services to the needs of your customers. You can scale your business by adding more products, more payment options, and shipping to more places, and the great thing is that you won’t have to worry about having to move to larger premises to grow your operation.

 

One of the main steps in setting up a successful e-commerce business is finding the right company that can help you set up exactly what you need. Impressions Agency works with you to deliver great digital solutions, including e-commerce, to not only put your business on the map but help you achieve sustainable growth. Let’s get to work.