Why is Online Privacy Important?

Why is Online Privacy Important?

The human being is curious by nature. In the digital communication era, we as a global population have become extremely obsessive in demanding free of charge information, delivered in real-time. We nourish in data every day. However, nothing is free in life. Is it?

This non-stop, data traffic flow certainly comes at a cost. A cost that many are still sizing and don’t understand what it entails. To have access to this monumental size of data is extremely valuable with endless uses. You are required to share important information as well, and this is when your online privacy could be jeopardized.

Understanding Online Privacy

Privacy is defined as freedom from being observed or receiving public attention, or the ability of an individual to seclude themselves and their information. That applies to all kinds of scenarios, including the digital world. However, when it comes to digital privacy, most people find themselves confused about what it represents. I mean, how can we keep our privacy in a digital world that requires and demands information to operate efficiently?

Businesses try to acquire as much personal information about you as possible. Your behavior and online preferences are continuously tracked by companies looking to provide highly relevant information to your queries, tailored advertising campaigns, products, and services. The original idea was to provide a better experience to the user. However, this magnificent opportunity of access to people’s heads is well exploited by other entities, brands, governments, and of course, cybercriminals or hackers.

Even though collecting data, displaying it, selling it, or also providing it to third parties, all seem to be standard practices. They should all be and are trying to be regulated, which gives birth to concepts such as Internet privacy. Internet privacy is the right to keep sensitive data and information produced as a result of using the web, private.

In an ideal world, no one would have anything to hide, or no one would have to worry about protecting themselves from anyone else. Unfortunately, our world is far from ideal, and this means that we need to keep personal information safe from being used in the wrong way. The thing about the Internet is that to interact with most websites, some information is necessary.

When setting up an account on social media or on an e-commerce site to make online purchases, you are required to share specific information. Otherwise, the interaction would not be possible. That information is more than enough to harm you if it falls into the wrong hands. It doesn’t matter if you believe you are a minor or moderate Internet user. It takes one single web search or the creation of an email account, to leave your digital footprint.

How Vulnerable is my Online Privacy?

Internet privacy or online privacy is becoming a growing concern these days for users of all ages, all around the world. As the Internet continues to evolve, and the number of websites, online products, services, and special applications continues to expand, the full range of potential internet privacy issues grows exponentially. Ironically, people continue to daily share their personal lives on social media, losing the boundaries of how much they are exposing themselves.

There are millions of Internet users connected at the same time, all over the globe. Interconnectivity has brought incredible benefits to the world today. However, you don’t know who you might trigger online, and that’s when keeping vital, personal information private, is essential. We need to safeguard personal information such as financial data, medical records, home address, social security number, phone numbers, and much more, from being used against us or in a wrong way.

Understanding Online Security.
It is vital to safeguard personal data online.

Internet Privacy – A Shared Responsibility

People need to understand that they and all of us must take ownership of our data security. Every individual is responsible for the privacy of their information and how much of it they decide to disclose. However, it seems that people aren’t aware of this. They mistakenly believe that the protection of their information is entirely responsible for the website, social media, or online business that they are accessing.

The responsibility of your online data privacy is a two-way street. Businesses have a great responsibility to handle customers’ information appropriately, use it strictly for the purposes requested, and to not share it with third-party companies or individuals. On the other hand, users should also empower themselves in their data protection.

That is why it is vital to acknowledge your Internet rights. Even if they are not entirely defined, and the discussion about when, where, why, or the scope of these rights is still pretty fresh. The precedents have already warned us of the risks as cases of information become available. For example, the Equifax hack in 2017 compromised 143 million of American’s social security numbers and Facebook users’ records exposed on Amazon, and also Jullian Assange’s famous Wikileaks case. These are becoming more often and severe.

If you don’t take precautions towards your digital information, you could suffer a wide range of attacks and frauds such as Phishing, pharming, spyware, and malware. Through these and other strategies, cyber crooks can easily steal your identity, make unapproved purchases or credit card frauds.

Spyware is designed as an offline application to build or obtain data without the user’s consent. When the computer is online, previously acquired data is sent to the spyware source. These are well hidden in your system and sometimes are hard to detect.

Through Pharming, hackers can redirect a legitimate website visitor to a different IP address. Once there, the user will be unprotected and will provide information to the wrong hands.

Phishing is an Internet hacking activity used to steal private information such as usernames, passwords, bank account numbers, security PINS, or credit card numbers.

Malware is an application used to damage computers either online or offline. Most of them are injected through trojans, viruses, and spyware.

Understanding Your Internet Rights

Internet rights & responsibilities.
It is vital for any Internet user or business to acknowledge their Internet rights & responsibilities.

When it comes to Internet rights and legislation, the European Union has taken leadership for decades. Even forcing significant corporations such as Google to pay considerable fines for not complying with their antitrust regulations. The GDPR or the EU General Data Protection Regulation, as its name suggests, regulates Internet rights and legislation in Europe, today. It was approved in 2016 by the European Union Parliament and enforced in 2018. It is designed to:

  • Harmonize data privacy laws across Europe
  • Protect and empower all EU citizens data privacy
  • Reshape the way organizations across the region approach data privacy

Thanks to that, the EU can manage and regulate essential aspects such as subject data rights, condition of consent, the right to Internet access, data portability, privacy by design, and others. These establish fines and penalties up to €20 Million, for those who do not comply with their regulations. That includes not only organizations located within the EU, but it also applies to those located outside of the EU if they offer goods or services to, or monitor the behavior of, EU data subjects. It applies to all companies processing and holding the personal data of data subjects residing in the European Union, regardless of the company’s location.

How to Protect Your Online Privacy

It is crucial to have a better understanding of how your personal data can be used against you, either by massive companies or cyber-criminals. Also being aware of the multiple potential risks, such as viruses or spyware that you could face while surfing the web or interacting on a social network. And having a better comprehension of your Internet rights. All these will allow you to empower yourself in controlling your Online Privacy, making smarter decisions when managing your data.

Be Smart with Your Personal Data

Remember that you have the right to decide how far you go when sharing your personal information. Be smart and safeguard the knowledge no one really should be interested in having. There is a wide range of single steps you can take that will help to keep your private data secure.

For instance: remember always to log out of websites and apps once you are done using them and avoid setting them to remember your user name and password. Avoid using public web providers and if so, avoid visiting bank accounts and similar.

When shopping online, try to stick to well-known websites with high-security levels. Also, avoid posting your personal information such as private email, phone number, or home address. This data is vital to safeguard.

If you commonly use third parties’ public storage services to transfer or keep your information, highly consider the type of data you plan to save there. Under no circumstances should you keep personal data like passwords, IDs or passport scans, or other similar valuable documents.

The same goes with social networks. It is up to you how much you want to share or with whom you are willing to share it. However, it is quite easy to lose track of your social network posts. Therefore, it is vital to set up privacy settings. It is in social networks nature system to collect as much data as possible. With such size of information, the chances of a breach are incredibly high with massive consequences.

It is recommended to stick with those contacts that you trust, even if it means losing a little popularity. Use little personal information and avoid sensitive details that could be harmful.

Protecting your Online Privacy
Tips to secure your Internet privacy

Go Beyond Internet Privacy

The recommendations above are just simple and essential tips that every Internet user should consider when surfing the web or sharing their daily lives in social networks. Besides, you can take further steps in protecting your online privacy against illegal and compromising issues.

Search engines are a great and essential place to start if you want to use the web safely. According to Google, an average person conducts between 3 and 4 searches online, every single day. This search engine itself receives over 63,000 searches per second on any given day. The number of personal data companies, and individuals can get access via search engines is simply immeasurable.

As you search and surf the web, search engines and websites track your behavior to provide more relevant information to your queries, which is great. However, it can also be used for the wrong intentions. Look for the privacy settings in the sites and services you visit and try to keep them as private as possible. You can also use individual windows or incognito to avoid sites from tracking you.

You can also go further and try special private search engine services that won’t track your search history. There are several sites specialized in offering an individual experience as you safely surf the web.

Another excellent option to keep your Internet activity safe and private is by using a VPN or a virtual private network. A VPN will provide you with a private IP address, hide your real one, and make it will seem as if you are using another server. You can also encrypt the data you send.

Data Brokers

Digital footprint
Be careful with your digital footprint.

Up to this point, it should be evident to you how valuable your personal information could be for companies and Cyber Crooks. More data is easily translated into sweet money. Like any other asset or good, some companies actually make a living out of your data. That’s right; they sell your information.

People search data providers, and data brokers have existed for a long time, even when most people are not aware of them. However, you can count on your personal information being there. Journalists, marketers, advertisers, lawyers, and obviously, hackers and scammers usually visit these sites. Their business is legit as they are sharing necessary public information.

The good thing is that you can ask and demand them to remove your personal information from their database and forbid them from sharing it. They are forced to respect your Internet privacy. Remember, you have Internet rights! To get your personal info out of their database, you have to submit a request, which might, by the way, be kind of complicated.

There are several businesses out there that offer online tools to identify those sites that have your information and will proceed with the request submission for you.

Final Words

Keeping your personal information private is your right, but most of all, your responsibility. It doesn’t matter if you surf the web on your own, or you provide an online service. It is your responsibility to use and manage the information correctly and safely.

If you have doubts on whether your site handles privacy, contact Impressions Agency today. We will gladly help you safely manage your online privacy. Offering customers a secure website must be at the top of your list. We can help you set up a top-notch website that addresses your needs, and those of your customers, including privacy and security. Let’s talk about how we can help your business stay on top of the game.

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IA Gives Back: Urban Peak Recap

Urban Peak Day One – Service Day Project

Urban Peak is an overnight shelter for youth in Denver. They house residents up until age 25. The shelter works 24/7, all year round and offer a safe and welcoming environment for the youth they serve.

At Impressions Agency, we are passionate about giving back to the community and making a difference in the world. We partnered with The Lion Project to support Urban Peak Service Day to make an impact in the lives of the Colorado youth experiencing homelessness.

Check out the recap video of Day One. More than 80 volunteers came out to lay flooring for homeless youth on June 22nd. One of the most important things for these youths is to have a home to be proud of, so they can have something to work hard for and that’s the purpose of this service day project at Urban Peak.

 

Urban Peak | Impressions Group from The Lion Project on Vimeo.

In the video below you will hear from Cheri Hall, Property Manager for Urban Peak, about why this project is meaningful to these youth.At the end of the video you’ll see Junior, one of the Rowan Garden residents, doing a moonwalk across his brand new floor. These youth were so excited about this project.

Join and Give Back!

When? Saturday, August 3rd, 2019. From 8am to 6pm.

Where? 2485 S. York St. Denver CO 80210

Next Saturday, August 3rd, 2019, the lovely people at The Lion Project will be hosting Urban Peak Service Day #2. The goal is to renovate three 0f fifteen apartment units at one of Urban Peak’s transitional supportive housing facilities. Volunteers are needed to move furniture out of the apartments, remove carpet and tile, lay new flooring, cleaning up and more. If you’re interested in joining this great cause, sign up today and help put a smile on the faces of those who are residents at Urban Peak. Need more details? Check out the brochure of the next service day.

 

The End of Google Plus Is Near

The End of Google Plus Is Near

Google+ Will Shut Down in April 2019

Back in the fall, Google announced the end of their social media venture, Google+. They had originally stated that it would shut down in August 2019, however, after a data breach caused by a Google+ API bug, which affected 52.5 million users, they decided to pull the plug earlier, in April 2019. This will only affect the consumer side of Google+, but G Suite users will see the changes.

Google+ Will Shut Down in April 2019As of February 4th, Google started implementing changes around Google+, which will lead to the end of the service within the next 90 days. The first changes prevent new Google Plus pages from being created, users are also no longer able to post anything or add non-Google+ users to their Circles and will not be able to log into other apps or sites using their Google+ account anymore.

By March 7th, users won’t be able to leave comments on blog sites using their Google+ ID, and as of April 2nd, all consumer Google+ accounts will be deleted. So if there’s content you would like to save, such as photos and videos, you should do it before then. This will not affect any media you’ve saved to Google Photos. Those Google+ accounts owned by G Suite users will remain active.

Hootsuite and Google+

Because of the recent announcements, Hootsuite stopped supporting Google+ as of January 28th, and they will remove this social network completely from their platform on February 28, 2019, meaning that no more content will be successfully published to Google+ after that date. This means that if up to January 28th, Impressions Agency was posting or auto broadcasting content to your business’ Google+ account, we are no longer able to. However, your social media services will continue to function normally for all other social networks. If you have questions, feel free to contact our Support Team.

Tips to Grow your Business with Facebook

Facebook needs no special introduction. As a social network, it is the most powerful platform for personal and professional use in the world, growing steadily for over a decade. More precisely, since 2004 when it was introduced as an online community intended for student socializing, Facebook grew into an enterprise worth several billion dollars. Just in September this year, Facebook counted 2.27 billion monthly active users, with 1.49 billion people and businesses using the platform daily. Some may say that Facebook is losing its younger generation of users to Instagram and Twitter, but the fact remains that Facebook is still the social network that attracts the most attention and if used right, it can help you grow your business and expand your audience and customer base, ultimately converting clicks and likes into profit. In order to give you a brief overview of the business side of Facebook, here are the basic features you need to know to master this useful marketing tool.

You don’t have a Facebook Business page?! Reasons you need one.

fb business page
Using Facebook as a platform for your business is not the same as using Facebook for your personal needs, and that is why it is imperative to separate the two. Keeping your private conversations on a separate account can be invaluable, especially if at one point your company expands and you need to give access to your business account to someone else in your company.

If you are a product or service based business, you will probably receive a lot of messages and requests from your current and potential customers. Getting a separate account will allow you to take a step back, instead of being overwhelmed by all the requests coming to your inbox and your private conversations getting drowned by the noise. Once you create a Facebook page for your business, you can connect your personal profile with it with one simple click, thus adding a face to your company and giving your business page more legitimacy, but still setting boundaries between your private and professional life.

Getting a Facebook business page for your company allows you to have more control over your content. As a platform, Facebook helps you communicate more effectively with your audience, answer all the questions your potential customers might have or even ask some yourself, share new ideas and present your products and services to a vast online community. It also gives you important insight about the success of your content, as well as access to Facebook advertising which you can use to target specific groups of people with your content, all in the attempt to convert your Facebook activity into sales and meaningful engagement with your brand. If you plan to launch your company’s website in the near future, or you already have one, we strongly suggest not to wait with creating a Facebook page for your business because it can serve as a great marketing tool, putting you on the map in your local community, both online and offline.

Once you have created a Facebook page, make a point of adding all the relevant information to the page such as your location, a valid contact number, a description of your core business and a brief introduction to your company. Finally, add a link to your official website because, in the end, your main goal is to attract new customers to your business and to convert clicks and likes into sales. Take some time to complete your information, and select quality photographs for your profile and cover photo because they also represent your company. Be consistent with your design and use the same or only slightly different visuals in order to connect your social networks with your core internet platform – your website. Customize as much of your Facebook page as you can because that will help you stand out from the crowd. Add a call to action to your page – decide what is most important to you at the moment. Is it getting new subscribers, converting your followers into customers or just starting a conversation? Whichever option you choose, make the appropriate adjustments so that your page reflects your main goal.

Creating Content That Attracts Attention

Once your page is set and looking great, it’s time to create some content that will attract new followers. There are several types of posts you can utilize to grow your audience and get your Facebook page up and running with enough content to explore. Experiment with your posts and track the reactions of your audience but be consistent with putting out new and fresh content. Create a content release schedule and post regularly to establish a routine for your followers. If you don’t get a lot of traction with your posts at first, do not worry. Ask for some help from your family members, friends, and colleagues because they can comment and share your content to get the ball rolling without investing a lot of effort. Here is some useful content you can share with your audience!

Posts With Images

food photoWe are all familiar with that good old “a picture is worth a thousand words” phrase and considering we live in an increasingly visual world, it means that businesses that want to succeed in this oversaturated market need to put out their best content. If you want your posts to help bring in new customers, you need to attract their attention first, which can be done with appropriate high-quality photography.

If you do not have the time or the equipment to create fantastic visuals, hire a professional photographer to take great photographs of you, your establishment and the products you sell. If your business is more service-based, research the market for a stock photography service that can provide you with the imagery you need. There are great free options online you can use if you are on a tight budget.

Links To Your Blog

If your primary platform is a blog or you publish blog posts on your official website, share your posts on Facebook to get more people to visit your site. Instead of merely announcing you have published new content, give a short summary of the topic you wrote about, ask your followers a question about a specific problem, and offer them part of the solution already on Facebook, with a link leading them to the rest of your article, and more detailed information.

This is important because most Facebook users are reluctant to leave Facebook and usually just continue scrolling through their news feeds unless they are compelled by a good visual, catchy post title or an interesting Facebook status to stop and explore. Make sure that you have something to offer because if you provide valuable insights, advice, and tips, your followers will be more likely to spend time exploring your official website after they finish reading your post and even subscribe to your newsletter.

Videos That Matter

fb videoSocial networks and various media outlets have seen a rapid increase in popularity of video content in the last couple of years, with experts predicting that videos will become the most prominent content on both personal and business accounts in the immediate future. The same principle of creating your photography applies to video because the overall quality of Facebook content is increasing so to stay on the top of your game, you need to pay attention to the aesthetics of your video content as well.

The videos you post do not need to be long in duration, but they do need to be interesting. You could use video to provide answers to the most common questions from your customers or clients, showcase new products, show behind the scenes footage and your office, introduce your staff to the public, talk about things that are relevant to your business and add exciting and engaging content to your page.

Broadcast Live To Connect

If your company organizes events or your employees often participate in conferences as speakers or even just attendees, record live Facebook broadcasts to give your audience a glimpse into your professional world. If you constantly get asked the same questions, organize a live broadcast on a certain topic and give your supporters an opportunity to engage with you by posting comments and reacting to your answers in real time.

If you are collaborating with someone, do a live Q&A with that person to introduce them to your audience. This is also a good way to make your company more relatable. Create a schedule for broadcasting and be consistent because everyone loves a routine. Similarly to blogging, posting content to Facebook also creates a sense of familiarity and helps you create a community that knows what to expect from you and trusts you.

Sharing (Content) Is Caring

It is important to remember, despite the noise on our news feeds, Facebook is, in fact, a community. Therefore, sharing quality content is a “must” on social media because it helps give interesting ideas and funny or relatable posts a boost. Helping others reach the same goals you have will help add value to your own business and establish you as a professional and an expert in your field.

Stay focused and share only the content that aligns well with your own principles. Give your honest opinion about the topics discussed, add to the conversation and do it in a positive, respectful and constructive way. There is no need to give negative feedback on someone else’s work just to help your cause. Be kind and if you do not like something, simply do not share it.

Comment And Reply

Another way to expand your reach and attract more followers is to support the community within your niche. Find Facebook pages of individuals and businesses you admire, take some time to engage into conversations on their respective pages, join discussions, offer valuable insight, and help solve problems by giving access to some of your content for free.

When your followers reach out to you, make an effort and reply as soon as possible, helping them with their dilemmas and solving potential problems. If someone replies to your post, adds a comment or publicly asks a challenging question, make sure you reply in an honest and respectful manner, avoiding unnecessary altercations. Show gratitude for compliments and appreciation for criticism.

Facebook Advertising

Your page allows you to promote the content you find most relevant to your business for a certain financial compensation. Depending on the type, you can promote your posts for smaller or larger amounts of money, targeting specific audiences. This is where you can use the distinct characteristics of your ideal avatar to your advantage because Facebook allows you to narrow down your target audience for your advertising efforts on numerous parameters, such as the geographical location, age, gender, interests, etc.

Facebook insights are useful here because carefully analyzing them can give you a good idea about when you should use sponsored posts to reach your potential customers or clients, and who they are in the first place. Pay attention to the duration of your ad campaigns because the expenses can rack up rather quickly. Target specific periods of the day for specific audiences to get the most for your penny.

Facebook Insights

Insights are invaluable when it comes to deciding when to post content on your Facebook page, what kind of content and to whom. Insights can also save you a lot of money because they help you schedule your ad campaigns in just the perfect times, instead of wasting your money on randomly chosen times, posts and target audiences.

One of the primary metrics you can track is the reach. Divided into organic, paid and combined, reach signifies the number of people who have seen your post, either spontaneously or through a paid advertisement, or both. The difference between the organic and the paid reach can tell you if your advertising strategy made an impact or not, making it easier for you to decide which approach to use in the future.

Two other vital metrics you should also be familiar with are the post engagement and post clicks. Users that engage with your content by reacting to it (clicking on different icons to like, love, laugh, etc.), sharing it or commenting on it, help your content reach people that do not necessarily follow your activity. Their engagement helps increase your reach organically.

Post clicks include all other actions that are not liking, sharing and commenting – this can be anything from playing a video, clicking on “read more” to see the entire post or following a link found anywhere in the post, even in the comments section. Have in mind that this is a vague metric because you cannot tell if the user clicked on something of value to you, but it’s worth understanding how it works.

The Power Of Facebook Groups

Facebook groups are becoming a new driving force of Facebook growth and are a perfect gateway to your ideal customer. We are all social beings, always looking for a group of people with similar interests to join and enjoy. That is why Facebook has so many new groups forming every day, dedicated to specific interests, causes, topics, and hobbies. As a business owner, you can harness this powerful tool by actively engaging with communities that represent your target audience.

group of people

Remember, this is not a purely exploitative relation but rather a practice of give-and-take. The goal is to get to know your customer avatar better and build relationships with people you would like to cater to with your services and products. Be a part of the conversation, add relevant and insightful comments, solve problems and answer questions by redirecting the members to your content tackling the very issue being discussed. Facebook groups often host introductions where members are allowed to present their respective businesses, so use this to your advantage. Ask the members for their opinions about new projects you are working on, and help them out with your own expertise. Read the community guidelines and follow them carefully to fully enjoy the benefits of being a part of a support system of like-minded individuals and professionals.

Conclusion

Using social media, and especially Facebook as a great marketing tool has been beneficial to businesses all over the world, serving as a way to connect brands with their loyal fans and customers and build supportive communities focused on sharing ideas and solving problems. There is no reason why you should not use this powerful online force to your advantage!

Facebook is an excellent platform you can utilize to promote your hard work, get to know your target audience, brainstorm ideas for new products and services and show the world all the great work you do. Take your time and create your page with care because it can empower your brand and help you grow your business entirely for free, with some conscious effort and just a bit of planning. Good luck!

If you found this post insightful and missed our first post in these series, you might want to read Pinterest 101 for small businesses.

Get Ahead of the Game with Social Selling

Blog Content Mistakes to Avoid in 2019

What is Social Selling?

In the modern world, social media is not just a platform to keep in touch with old friends. Consumers today use social media to make buying decisions. They research products and make recommendations that influence others decisions. If your audience is using social media for their decision-making process, your business should be involved.

Social selling is using social media to connect with prospects, build relationships with your audience, and meet your sales goals. It’s about communicating with your buyers, providing them value, and engaging them on a long-term basis. Choosing a social platform that both you and your customers trust, will help you establish and maintain a relationship with them.

Four Basics of Social Selling

Build Your Brand

Having a strong professional brand gives you credibility in the industry. It will encourage people to contact you and respond to your communications.

What is Social Selling?

Target the Right Prospects

Social selling has the edge over traditional sales methods, as the modern consumer has become more and more comfortable having conversations over social media, which makes it easier for you to identify the right prospects for your business.

Establish Yourself as an Industry Expert

Becoming a subject matter expert, providing interesting insights, sharing relevant content, and staying up-to-date with prospect news, will make you more attractive to your target audience.

Build Trust

Providing solutions and relevant information to your audience’s most common pain points —related to your industry— is an excellent way to encourage people to trust you, building stronger relationships. Your audience’s needs should go before your own selling needs.

 

Leveraging social media to your advantage is essential in today’s world. Impressions Agency helps you understand how to manage your social media best, so they align with your business goals, and help you achieve them. Ready to get started? Contact us today!

 

Hootsuite: Social Media Management Made Easy

The rise of social media cannot be ignored. These days, if your business is not on social media, you’re losing customers by the second. If you want to build brand awareness, you need to have a strong online presence, which can be complicated to keep up with just by hand. Tools like Hootsuite are here to burden the load.

The Benefits of Using Hootsuite to Manage Your Social Media

It is not a secret to anyone that social media management, although effective, can be very time consuming. When you’re focused on selling and growing outside the doors of your business, who has time to sit in front of the computer to check on social media everyday? Possibly, no one. This is why we should be thankful for life-saver applications like Hootsuite.

Hootsuite is a social media management tool that makes your company’s social media life a lot easier to handle. Wondering exactly how it can be of benefit to your business? Here are two of the main benefits of managing your social media with Hootsuite:

Hootsuite for Social Media Management
Hootsuite makes social media management much easier

Manage Different Social Networks in One Place

Doesn’t this sound like a dream? Hootsuite allows you to share posts, review responses, interact with customers and check engagement of multiple social networks, like Facebook, Twitter, Google+, LinkedIn, Instagram, and many more, all in one place. You can forget about keeping up with all your passwords and login into each individual website to manage your accounts.

Schedule Posts Ahead of Time

Hootsuite gives you the opportunity to efficiently manage your social media presence with the schedule posts feature. You could plan a whole month of posts in advance, if you so desire, to make room to take care of other things. This feature allows you to create a social media strategy that works for you, and plan out how you’re going to execute it, by choosing the days and times that are best for you.

Trust Your Social Media in the Hands of Experts

Managing your company’s different social media profiles can be a handful, but in order to keep up with the competition, you can’t rely on using just one social network. Your target audience can be in different places, and reaching out to all of them is part of what’s going to help you grow. So, what do you do? Find experts who you can trust with your social media presence.

Impressions Agency knows just how to steward your social media to push your business in the right direction. This is why we rely on trust-worthy tools like Hootsuite, to help us give you the service and value you expect. Contact us to find out more about how we can help you grow.

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Is Pinterest Worth Trying for Small Businesses?

Social media marketing tends to be dominated by Facebook, Twitter, and Instagram. And while Pinterest is a wonderful content sharing platform, small businesses don’t often see the value in sharing their content there. Find out if your marketing strategy could benefit from joining Pinterest(you might also want to check our Pinterest 101 post) .

Find Out If Pinterest is Right for Your Business

A strong social media strategy can bring a lot of benefits to your business. Having tons of followers is something any business could benefit from, especially since it gives you so much exposure that you can’t get otherwise. Facebook, Twitter, and Instagram are the most common platforms but have you ever considered Pinterest for your small business?

Check Your Traffic Referral

The first thing you can do to find out if Pinterest is worth trying for your business is to check Google Analytics and see if you’re getting any traffic from their site. If this were the case, you have the first reason why you should give Pinterest a shot, as customers are using this as a platform to enjoy viewing your content.

Determine If You Have Pinterest Worthy Content

Pinterest is all about the looks. The Pinterest world is beautiful, so if you’re going to contribute to it, you should ideally follow the same line. Creative videos, high-quality pictures or banners, or any other type of visual content that is aesthetically appealing is great material to share on Pinterest. If you have it handy, why let it go to waste? Use it to catch people’s attention.

Self-Assess Your Interest In Pinterest

Regardless of whether you find out that you’re getting tons of traffic from Pinterest or not, enjoying the platform, and you feel like sharing your content, then this would be beneficial to your business. If you have the time to invest in it, by all means, give it a try. It certainly won’t hurt.

Reasons to Consider Using Pinterest

Regardless of what type of business you might own, Pinterest could be a great marketing option for you. Here are some reasons why:

  • Generates traffic to your blog
  • Increases brand awareness
  • Can generate new leads
  • Helps increase sales
  • Boosts user engagement
  • Allows you to learn more about your audience

You will always see benefits of being social. Including Pinterest in your social media marketing strategy could give your business the added exposure you’ve been wanting. Successful social media management requires time and effort, which is not easy when you have your hands full with so many other responsibilities. Why not leave it in the hands of experts? At Impressions Agency, we know that your business needs to stay relevant in social media. Contact us today for more information.

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