Content

People connect with storytelling. Before making a purchase, they want to understand and believe in the products and services they are supporting. They want to feel connected and they want to understand. Writing great content is an essential piece to the success of your business.

Build your web footprint

In the past few years there has been a transition from static websites to dynamic websites. A static website is a site that rarely ever is updated, and thus becomes a sitting duck in the huge website world. Static websites rarely ever get found through search engines. Dynamic sites are the opposite. They are constantly being updated with fresh content, which encourages consumers and search engines to come back.

Why should this matter to you?

As a business owner you want your company to be found. Because the internet is constantly changing and improving, it is important that your company doesn’t become a sitting duck… quacking in the pound with the hunters on their way. The more people who find you, the higher chances you have of turning them into customers. In order to keep your website dynamic and fresh, new content needs to be landing on your homepage every week.

Our content management system

Let Impressions do the heavy lifting! As experts in this field we can help you get ahead of the online game. Our trained professionals will work with you to come up with the right content strategy for your industry. We will create engaging, and enticing content that will help drive traffic to your site.

Search engine optimization

A content strategy is part of a good SEO plan. We want you to become the expert in your industry so Google will recognize you as the expert online. As algorithms are constantly changing, it is important to adapt and adjust with those changes in order to stay ahead. For clients interested in taking a more aggressive approach we’ll implement additional tools such as video, geo targeting, reputation management, press releases and more..

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