Internet is a sea of information, with authentic content more like a desert. The stream of content and information is endless and loaded with click baits. Do not add to the heap. If you want to get the most out of your SEO strategy, i.e., rank better, attract relevant traffic, and promote the brand effectively, create an authentic voice.
WHY SHOULD CREATE AUTHENTIC CONTENT?
Inauthentic content is boring, whereas an authentic content strategy will be more interesting, engaging and appealing to your customers. Original content is the oxygen to the seekers of genuine information. It shows that you know your audience and you’re listening to them rather than shoving them down the wrong funnel. SEO is an essential and continuous optimizationprocess applicable to most content. Where it cannot help is with creating authentic content. So you need to find your brand’s voice to speak directly to your target audience.
Having an authentic content strategy increases user engagement, establishes domain authority, makes the content more valuable for search engines, climbs ranks in SERPS, leaves an excellent impression, enhances customer loyalty, and increases your reach.
HOW TO CREATE AUTHENTIC CONTENT?
No one can own the vision you have for your brand and its strategies. So use it to your advantage. Find your personality and let it shine through the voice you portray. Follow best SEO practices, carry out independent research, know your audience inside-out, make genuine interactions with them, be honest, share fresh perspective, and use the necessary tools or software to enhance the overall appeal.
Authenticity inspires trust and confidence. Today, most consumers want to finish off a sale with a personal touch. Adding an authentic voice to your content makes it feel more individual, where consumers are comfortable in reaching out for more information. Eventually, your content will result in more leads and lasting customer relationships.