In Blog, Online Tips

How Can Your Brand Benefit from Content Marketing?

No matter your line of work, if you are a business owner, chances are that in recent years, you have heard about SEO, content marketing, social media strategy, and so on. However, do you actually understand what they are about, and most importantly, how publishing content on the regular can help your business grow?

A good blog can help your business grow

A good blog can help your business grow!

So, What Is Content Marketing?

There are several technical definitions of the field, but here, we want to keep it simple and focus on the benefits. Through a well-thought-out strategy and quality content pushed out from a responsive website, the idea is to position your business or brand as a source and reference of valuable information for your target audience instead of just focusing on plain old pitch sales advertising.

In other words, consumers today – Millennials! – seek and choose brands they’ll keep buying from based on the value and experience that those brands can bring into their lives. By providing content that they want to read about and benefit from, you’ll be creating effective online impressions and becoming present in their thoughts when looking for products or services in your line of work, as well as building a loyal customer base.

Making Our Customers Look Good Makes Us Look Good!

Blog awards from Impressions Agency customers

At Impressions Agency, we strive to help our clients make good impressions online with dynamic Web design, social media strategy, unique online content, and a good SEO plan. Making all of our customers look good on the Internet is our reason for existing, and when they look good, it makes us look good, too!

We feel happy and proud to share the good news about the great results these companies are experiencing from their online exposure:

Outdoors Geek

Awarded with the Top 100 Camping Blog recognition by Feedspot, and also featured on Beyond Bylines as a good outdoors blog. Outdoors Geek is a family owned and operated business that is focused on putting quality outdoor experiences within your reach, and the blog aims to be your “number one resource for all things camping and backpacking.”

Outdoors Geek in top 100 camping blogs list

Affordable American Insurance

Awarded with the Top 100 Insurance Blog recognition by Feedspot, the Affordable American Insurance blog is a great resource for all things insurance in Colorado. They have agencies located all across the state, all of which have access to the most competitive insurance companies available.

AAI in top 100 camping blogs list

Best of Boulder 2017 awarded to Veranda Sun for Best Tanning Salon

Veranda Sun Tanning Salon

Being the first and biggest tanning salon in Boulder, Colorado, Veranda Sun has just won once again the Best of Boulder 2017 competition from Boulder Weekly in the best tanning salon category, all thanks to their customer’s loyalty and online voting to show their preference.

Do you want to better position your business online or need to update your website to meet today’s standards? Our primary focus is small to medium local Colorado businesses, but we also serve national and global companies. Give us a call or write to us so we can discuss the best plan of action to create online impressions customized for your needs!

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