Search engine optimization is vital to achieve full profit potential. It can be tricky to stay up to date with the constant algorithm changes, but there are some SEO basics you definitely need to know.
Keeping Google Happy and Your Online Audience Satisfied
Although there are other search engines out there, it just so happens that Google commands close to 90% of Web searches, which is why you want to focus on satisfying its needs.
So, when you successfully implement SEO on your website, two very good things happen: Google pays more attention to your site and you rank higher on search engines. The last point is very important because people tend to trust sites more when they show up at the top of the organic search results. This means that potential customers are more likely to click on the link to your site and start navigation through your product and service offerings. People who get to your website thanks to your SEO efforts are more likely to buy your product or service than those who come in by clicking on a paid ad.
Keywords are one of the most relevant things in SEO, but cramming your content with a bunch of senseless keywords is not the solution. For keywords to work, they should flow in a natural manner throughout your content.
Creating Interesting Content
Although we want to make Google happy, let’s not forget to keep people happy, too. After all, they are the ones who will be reading your content. Relevant and easy to understand content is the way to go. Also, make sure you don’t duplicate content, even if it’s from your own website.
This is an important effort to keep in mind. You should be able to link back to related content within your own site. This will keep people navigating through your website for longer, showing Google that your site is valuable.
Adding Alt Text to Your Images
It may sound simple or unnecessary – after all, your users can’t see the alt text, can they? Well, no, but Google can. Remember, Google cannot see the photos, but it can read the content, so make sure you include alt text that describes what the image is about. This will increase your chances of showing up on Google’s image search results.
SEO is not overly complicated, but it is rather technical and the value is certainly in the details. It’s time for you to be recognized by Google as the expert online. Impressions Agency is here to help you drive your business to its fullest potential through search engine optimization. Get a free quote and learn more about how we can help your business.