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Run an Effective Blog in 2018

A blog is not a luxury anymore, it is a necessity for online businesses. The key is not just in having a blog but in sharing content that engages with your audiences and attracts more customers.

4 Steps to Improve Your Blog’s Effectiveness

At some point, if your business didn’t have a website, it didn’t even exist, and that remains true. However, another element of digital marketing has gained the same importance. Online businesses need to have a blog, no doubt about it. But it’s not just about typing up a ton of random content. To run an effective blog, there are certain aspects that need to be considered.

4 Steps to Improve Your Blog's Effectiveness
With a few simple steps you can take your blog to the next level

Fine Tune Your Content Plan

Do you have a content plan? A content plan should be based on what your target audience is interested in, which relates to your business. A blog shouldn’t be self-indulgent. It’s a tool to engage with customers, generate traffic to your website and bring in more business. Find out what kind of content they are interested in when they go read something on a competitor’s page. This will give you a good idea of what they’re looking for and give you a better sense of what to write about.

Aim for Timeless Content

When you write content, you want to make sure it can remain relevant over time. Using strong keywords can help your content stand the test of time. Any content that is outdated, you can refresh, so that it will keep its relevance and continue to provide value to your audience.

Never Forget About Content Promotion

Creating genius content is not enough. You need to get people to see it. You need to promote it. This is the only way you’ll reach the people you want to reach. Using social media and getting external links are great ways to get the word out.

Study Your Content to Find What Brings Results

Using analytics tools, you can sort out which of your content performs well, and which doesn’t. This will make it easier for you to choose topics that work for you, which people want to read about.


Don’t let your blog plateau. Take advantage of it and find ways to turn it into the effective marketing tool you need it to be. Impressions Agency can help.