Your Email Marketing Campaign Needs These Things to Succeed
We know email marketing is still going strong today and a great way for you to promote your business for many reasons. The success of an email marketing campaign depends on a variety of elements that must line up to achieve positive results. Here are 4 of the most important ones.
1) Clear Objective
What do you want your email marketing campaign to help your business with? What do you want to accomplish? As you plan your email marketing campaign, you need to understand your needs and goals. Based on that, you will be able to develop an effective approach.
2) Clean Mailing List
You might have a huge list of subscribers, but it’s good to scrub it every once in a while to get rid of invalid or unnecessary email addresses. This is an excellent way to ensure that your emails reach the right people, as well as improve the deliverability. It’s also a good idea to collect the preferences of your email subscribers, so you can send them exactly what they are interested in.
3) Solid Email Structure
There are several essential elements within your email other than the name it came from. You’ll need an eye-catching subject line, enticing preview text, powerful email copy that is full of personality and engaging CTA Landing Pages.
When your subscriber clicks on the CTA of your email campaign, they need to land somewhere. That’s where the landing page comes in. This webpage should continue the message that was conveyed in your campaign, which is what brought them there in the first place. It should also look and feel the same. The landing page helps capture visitor info in exchange for information that might interest them.
4) Email Marketing Metrics
Measuring progress is an essential part of marketing. Since you’re investing time and effort in this, you should be able to know how well it is performing. There are a lot of different email marketing metrics that you could choose to track, but the three most important ones are:
- Open rate: the percentage of subscribers who opened your emails. This reveals how well your subject lines are performing.
- Click-through rate: the percentage of subscribers who clicked on the links in your emails. This number tends to be lower than the open rate.
- Unsubscribes: number of people that unsubscribed from your mailing list after receiving one of your emails. This can give you an insight on how engaging your email marketing campaigns really are, but it can also be a good thing because it might be helping you clean out your mailing lists of people that are not genuinely interested in your message, which may weigh down your open rate.
Whether your current email marketing campaigns are struggling or you’re thinking of starting your email marketing journey, be sure to consider these elements if you’re looking for a successful outcome.