Understanding how to build a successful sales funnel can be the change your business desperately needs to become more profitable.
5 Steps to a Solid Sales Funnel
Now that you know what the purpose of a sales funnel is let’s talk about how you build one that will take your online business to the next level.
This is the part where you feed your funnel. You want to drive potential customers from different sources that might already be part of your online marketing campaigns, like social media and blog posts. You can also resort to paid sources like pay per click ads.
Turn Traffic into Potential Customers
The next step is to take advantage of the incoming flow of prospects by getting them to sign up for your mailing list and give them a sneak-peek. You can trade that for freebies that add value, like a tutorial, an extract of your book, a video or even a trial for your services. Something that won’t cost them much but will allow them to get to know and trust you.
Turn Potential Customers into Buying Customers
With an incoming stream of emails from prospects, now you have a chance to convert them into customers. This requires a delicate approach. If you “spam” them, you’ll lose them. Your first marketing efforts should be directed towards getting those prospects to buy a front end product, which is mostly a low cost/high-value product you can use to engage with your audience and start building a relationship, like an email newsletter or an ebook. You’re not going to make a ton of money at this step, but be patient. You’re getting there.
Reel in the Big Fish
Once your prospects have become customers, you can go ahead and sell them something else, something bigger this time. Let’s say their first buy was an ebook with just a few pages of recipes. Now, you can offer them a “back-end product,” which has a higher cost but complements their first purchase, and it’s still related to your niche.
This backend product could be a full book with your best recipes and cooking tips. From there on, you could offer cooking classes or a series of workshops at a higher cost, of course. See where we’re going with this? This is where your business starts becoming profitable.
Monitor Your Strategy
The beauty of a sales funnel is that once you’ve got it up and running, it pretty much runs itself. Prospects will keep coming in and turning into leads that will turn into customers, that will convert into frequent buyers; and just like that, you’re making money without physically doing anything.
This doesn’t mean you get to put a lot of thought into it once and then walk away. The process needs to be monitored and followed up with. You want to make sure every step is working as it should be and if it isn’t, then it’s time for adjustments. If you keep a close eye and do things on time, your business will remain profitable.
The Essential Ingredient in Every Sales Funnel
The most critical ingredient in your sales funnel that will help you attract customers, turn them into leads and then into customers, is called content marketing. Great content plays a significant role in the results of your online business operation, and social media and SEO go hand in hand with it.
Impressions Agency specializes in producing attractive content that will help you engage with your customers. Get a free quote today or give us a call and let us help you give your online business a boost!