These are definitely “interesting times.” The last four months have been a roller coaster in every way. Businesses have had to make some significant changes to survive these tough times.
Digital marketing has taken a whole new meaning during this pandemic. More and more people have started to realize that digital marketing entails a wide variety of marketing methods that can help businesses remain relevant, even during times like this.
By embracing digital marketing, many businesses have changed the way they do business. Right now, digital transactions are much more affluent than during the holidays. Digital sales have grown by 18% in the first quarter of 2020 compared to the same period of 2019. Traffic has increased by 13% in the same period.
Going Digital Has Saved Businesses
Being an entrepreneur is about solving problems. This skill has been tested a lot during this pandemic. Entrepreneurs have found new ways to keep their businesses going, from changing their business model to selling their products in the digital space.
Going digital has made a significant impact on many businesses. During this crisis, the consumer needed to change the way they shopped for products and services, while companies needed to change the way they got those products and services to their consumers. That communication could no longer be face to face, but it could certainly be digital.
Many small businesses didn’t have an online platform before Covid-19, and now they do. Although going digital seemed feasible for product-based companies, service-based companies could also use it to their advantage by offering online consultations or digitally communicating with their clients.
Rethinking marketing strategies has paid off and will continue to do so, as long as these strategies align with the circumstances, needs of the customer, and business goals.