It may sound simple, but text message marketing is still a rather valuable way to market your business.
Benefits of SMS Marketing for Any Size Business
Today, it is vital to get your business name out there into a world that relies on mobile devices as the main source of information. Simply put, SMS means texting but you can also identify as Short Message Service. Even if it doesn’t sound like much, it is a powerful marketing tool, and it is just as important as other forms of marketing, such as social media.
As part of a well-designed marketing strategy, SMS marketing brings many advantages that can help your business thrive.
A business that is not yet mobile-friendly is missing out on very valuable exposure. These days, everyone has a mobile device and beyond making phone calls, its main purpose is browsing and online shopping. Mobile marketing is incredibly important for today’s businesses and text message marketing is a part of it.
Open Rate is Higher Than Emails
Email marketing is effective on a certain portion of the population but emails do run the risk of getting lost in the spam folder or buried by tons of other emails in someone’s inbox, which decreases its open rate. Once again, because people are constantly checking the phone, and with instant messaging being the most common form of communication, SMS has a higher open rate, as texts are opened over 70% of the time.
Part of a Bigger Marketing Strategy
SMS marketing doesn’t have to be a standalone marketing method. In fact, it works very well with other types of marketing. Text message marketing can help you promote engagement with social media and get people interested in visiting your website. You can offer a discount to those who follow your social networks or send a discount code to use on their next purchase through your website.
SMS marketing is affordable compared to other marketing options, such as paying for Facebook ads, which is why it is a great option for small businesses, especially when they’re starting out.
Versatility is always a great quality for a marketing method to have. SMS marketing allows you to be flexible in the way you communicate with customers to promote your business. You can use it to reward customers, promote a new product, service or event, offer discounts and much more.
The best way to get the best results out of text message marketing is to work with professionals in this area, who can help you design a marketing strategy that will work for your business. Impressions Agency is here to help you grow your business by increasing engagement through digital marketing. Have questions? Contact us today!