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The Most Important Feature Your Website Can Have

Mobile devices have basically taken over the world. If you want to reach your customers across any device, your site must be responsive.

The Importance of Responsive Web Design

Everyone has the Internet on their phone or tablet these days, which means sites are no longer just accessed through a desktop computer. Remember when companies used a have a separate mobile site? Those days are gone. Mobile optimized sites were nowhere near as efficient as desktop sites. They worked on some devices and not on others. It was kind of a nightmare. Over time, customers started expecting a better mobile site experience, and not getting it could make them take their business elsewhere. Luckily, responsive design was created to fulfill that need.

Responsive Web design allows a site’s layout to change as the screen size being used to view that site changes. A wide screen display can receive a site design with multiple columns of content while a small screen can have that same content presented in a single column with text and links that are appropriately sized to be read and used on that smaller display.


Still skeptical? Here are a few reasons why responsive design is so important:

Responsive Design Supports Users Across Various DevicesSupports Users Across Various Devices

With mobile optimized sites, there was a lot of uncertainty. They would work on some devices but crash on others, which would make the browsing experience rather frustrating. The goal of responsive design is to adapt the site to different screen sizes, When your site can do that, it keeps people motivated to come back knowing that they will always get the best experience.

Is Easier to Maintain

If you’ve ever managed a separate mobile site, you know how tedious it is to keep everything updated for mobile and desktop. With responsive design, you can say goodbye to the rework because you’ll have one website to manage and to update.

Provide Supports Users Across Various Devices

Simplifies Scalability Efforts

New devices come out every day but if your site is responsive, it will be so much easier to support them. You’ll be able to provide the best-suited experience to even the users with the latest devices.

All websites can benefit from going responsive. Not only will you be up to date with the latest Web design trends but you’ll also provide customers with the best possible mobile experience. Keep your customers from taking their business somewhere else by making your site responsive. At Impressions Agency, we can help with that. Let’s talk!