Your Small Business Can Leverage Content Marketing for Better SEO

If you want to get noticed, content marketing can help. Your content strategy can help increase your small business’s visibility, drive more traffic to your site, increase conversions, and strengthen your brand.

Through content marketing, you can improve your SEO, thus improving your ranking. It’s a process that takes time and dedication, but it’s not impossible. Here are some tips that can help you use content marketing to better your small business’s SEO.

Be Mindful of the Content Length

Optimal content length can vary depending on the industry and the user intent behind your keyword. Although some may say that posts over 1,000 words are ideal, you can still get results through posts that are anywhere from 300 to 600 words long, but your posting frequency should be higher.

Person holding a smartphone with Google on screen

Use Local SEO to Your Advantage

Our current market is mainly mobile-driven, so local SEO is critical, especially for small businesses. It will help you increase visibility in search results and drive in more traffic and sales. Local SEO works for those businesses whose transactions are mostly face-to-face. Exploring local issues and addressing them via content will help you gain visibility in search results in your area.

Keep Fresh Ideas Coming

Monotonous content drives people away. Look for inspiration to generate relevant and interesting topics for your audience. Doing keyword research and using trending issues are great ways to develop topics that offer value to your customers and your company while also appealing to search engines.

Optimize Your Images

Not optimizing your images for search is a missed opportunity. Google’s crawlers benefit from optimized images. The alt tag and description of each image are perfect places to add keywords that relate to the articles you use them in so that they eventually show up on Google’s image search, directing people to your blogs.