Social media marketing tends to be dominated by Facebook, Twitter, and Instagram. And while Pinterest is a wonderful content sharing platform, small businesses don’t often see the value in sharing their content there. Find out if your marketing strategy could benefit from joining Pinterest(you might also want to check our Pinterest 101 post) .
Find Out If Pinterest is Right for Your Business
A strong social media strategy can bring a lot of benefits to your business. Having tons of followers is something any business could benefit from, especially since it gives you so much exposure that you can’t get otherwise. Facebook, Twitter, and Instagram are the most common platforms but have you ever considered Pinterest for your small business?
Check Your Traffic Referral
The first thing you can do to find out if Pinterest is worth trying for your business is to check Google Analytics and see if you’re getting any traffic from their site. If this were the case, you have the first reason why you should give Pinterest a shot, as customers are using this as a platform to enjoy viewing your content.
Determine If You Have Pinterest Worthy Content
Pinterest is all about the looks. The Pinterest world is beautiful, so if you’re going to contribute to it, you should ideally follow the same line. Creative videos, high-quality pictures or banners, or any other type of visual content that is aesthetically appealing is great material to share on Pinterest. If you have it handy, why let it go to waste? Use it to catch people’s attention.
Self-Assess Your Interest In Pinterest
Regardless of whether you find out that you’re getting tons of traffic from Pinterest or not, enjoying the platform, and you feel like sharing your content, then this would be beneficial to your business. If you have the time to invest in it, by all means, give it a try. It certainly won’t hurt.
Reasons to Consider Using Pinterest
Regardless of what type of business you might own, Pinterest could be a great marketing option for you. Here are some reasons why:
- Generates traffic to your blog
- Increases brand awareness
- Can generate new leads
- Helps increase sales
- Boosts user engagement
- Allows you to learn more about your audience
You will always see benefits of being social. Including Pinterest in your social media marketing strategy could give your business the added exposure you’ve been wanting. Successful social media management requires time and effort, which is not easy when you have your hands full with so many other responsibilities. Why not leave it in the hands of experts? At Impressions Agency, we know that your business needs to stay relevant in social media. Contact us today for more information.