Social media can be a great marketing tool but without proper care, your social media strategy could go south. Learn how to protect your brand against events that could damage your image.
Online Brand Protection Made Easy
Online presence is no longer a nice-to-have, it’s a must-have. However, social media can be good just as it can be bad for your image when not handled properly. Mistakes are inevitable but the risks can be mitigated with a little know-how. Here are a few simple tips to protect your brand on social media.
Define Your Social Media Guidelines
Before you start posting away, you’ll need a social media policy. You should establish what type of content you’d like to share, your brand’s voice and its personality, as well as how to address situations like receiving negative comments. Your social media strategy should be based on this and aligned with your mission and brand culture.
Monitor Your Brand on Social Media
It is extremely important to be aware of what’s going on social media related to your brand. Managing your reputation online will allow you to react better and more promptly against any situation that could potential damage your brand. It also gives you a chance to see all the positive things people might be saying about you.
Don’t Set Yourself Up for Hashtag Hijacking
This term refers to when a hashtag that you have created is used for completely opposite purposes of what it was originally intended for, having a backfire effect on your brand. It’s best to use hashtags that are specific and are focused on the customer, not you.
Implement an Approval Process
If you’re still hesitant about whether or not the content that will be shared on social media is of value to your brand and your customers, you can choose to set up an approval process that will give you some peace of mind. That way nothing is posted without being verified first.
Make the Right Impression Online
If you’re looking to push your business forward, at Impressions Agency, we can help. We are prepared to assist you in increasing your value and profits through remarkable digital marketing. Contact us for more information.