More than just your average online customer service, social listening is about obtaining crucial information out of your social conversations to improve your strategy.
What is Social Listening?
Social listening can be a complicated concept to grasp, which makes it even harder to apply in benefit of your business. This is, in fact, like a cross between an art and a science. Social listening is about focusing on specific words, phrases or even brands and tracking the conversations around them.
Social listening is not the same as social monitoring. Following your mentions and watching comments flood your notifications tray is not all. There’s a broader audience out there talking about you, about your business or brand and you should be aware of it.
Monitoring sees trees; listening sees the forest.
—Dan Neely, CEO of Networked Insights
Source: Sprout Social
When you listen, you not only “hear” but you pay attention, and can process the information you’re getting to make decisions. It’s the same way with social listening.
The process of social listening will allow you to look at the big picture and analyze it to make critical strategic decisions. This practice will enable you to do many things, from tracking your brand health to revamping customer experience, and even drive product decisions.
This practice will enable you to do many things, from tracking your brand health to revamping customer experience, and even drive product decisions.
How Does Social Listening Benefits My Business?
The thing about tracking conversations around you and analyzing their context is that it gives you intel you would not have access to otherwise. And this information is extremely valuable, as it allows you to communicate with your audience and respond to their needs more efficiently.
Set Up a Solid Social Media Strategy Today
Providing value is the number one reason for businesses to use social media. A strong social media presence will enable you to engage with customers in a more personal yet relaxed kind of way. With a solid social media strategy, your customers can turn into your promoters. Want to know how to make this happen? Let’s talk.