Launching a New Product? Build the Buzz with These Tips
Getting people excited about a new product before it launches is the secret for its success.
5 Social Media Tactics to Get the Thrill Going Before A Product Launch
Whenever you’re launching a new product, you want people to be excited without revealing too much. The last thing you want to do is kill the surprise factor, but you do want to get people worked up about this new product.
Every product launch needs to be backed up by a solid launch strategy. Without it, the risk of failure increases. You need the anticipation to build around a product, and social media can help you accomplish that. Here are five tips to help you get the excitement going before your next product launch.
Generate a Mysterious Atmosphere
A little mystery never hurt anyone. In fact, creating mystery around your upcoming product can be very good to build some excitement within your target audience. Posting a countdown or sharing a little about the product without giving away the details can help you get the enthusiasm going.
Leverage the Power of Facebook Ads
Ads are a great way to stimulate your audience and generate leads at the same time. Run a Facebook ad for your new product and interact with your customers a bit. Try asking them to fill out a basic form so they can get something in return, like a free trial, a coupon or updates about your product launch.
Nothing works up a crowd like the ability to order something that is not even in the market yet. Building excitement about your product this way will stimulate your loyal customers and propagate to prospects, as people start talking about your product.
Prepare Contests or Giveaways
Everyone loves to win things. Contests and giveaways can help you grow the number of followers you have on social media, and it’s a great way to build brand awareness. For example, take this idea to your most prominent social network —or several, if you’d like— and have people enter the contest by tagging a friend or family member and mention something they like about your brand or why they would like to win.
Share Sneak-Peek Videos
Telling a visual story of what’s happening behind the scenes of your product launch is excellent to build a buzz. It’s useful, unique, and entertaining content that ignites excitement about your product and gets people talking.
Using social media to work the crowd and motivate people to talk about your product is a solid strategy that can help you achieve your sales and revenue goals. Tackling social media can seem scary but when used properly, it can really work in your favor. Impressions Agency can help you leverage the power of social media. Contact us today and let’s get started.