Your online business needs structure to capture potential customers and turn them into paying customers. This is called a sales funnel and here’s how it works.
The Sales Funnel: Your Best Ally to Grow Your Business
Generating high profits from your online business will not happen by chance. There’s a lot of hard work that goes into that. One of the best tools to generate a continuous stream of customers is a well-defined sales funnel.
What is a Sales Funnel?
Maybe you’ve never heard of this before, or perhaps you have, but let’s start with the basics. A physical funnel is some type of tube or pipe that’s wide at the top and narrow at the bottom, which is used to guide vast amounts of something (liquid, powder, you name it) through a small opening into a separate container.
An online sales funnel follows the same principles, guiding large amounts of customers through the structure, to turn them into paying customers that would end up increasing your sales. The key here is understanding that the funnel is supposed to catch a lot of customers on one end for you to receive fewer on the other end.
Here’s why that happens. Lots of people will end up on your site by clicking on a component of your online marketing campaign, like an ad. Once they’re on your website, fewer people will provide you with their email address so you can stay in touch, and even fewer people will invest in your products.
Don’t worry. It’s not personal; it’s the nature of online marketing. But this is why you need that funnel to receive a constant stream of potential customers, so you’re never at risk of losing sales. You can still be very profitable with only a small part of that incoming population becoming loyal, paying customers.
Succeeding in Digital Marketing
At first, an online business can seem like an easy way to make money. No building or remodeling needed but it still demands a lot of time and effort that can eventually become overwhelming, especially for new business owners.
At Impressions Agency, our goal is to understand your business so we can help you grow using a great digital marketing strategy that will fit your needs. Write to us or give us a call today and let’s talk about your next project!