Local SEO Tips to Prepare for the Holidays

Every year, stores get crowded with holiday shoppers, and online sales grow drastically this time of year. With COVID-19, 2020 has been a lot different from usual, and we can anticipate it will also impact the holiday shopping experience.

If you’re looking to maximize your reach to holiday shoppers this year, these local SEO strategies can help you achieve that.

Freshen Up Your Listings

Your audience must be fully aware of your business hours and other holiday-specific information during the holidays, like special promotions or products. Take time to update your listings across all platforms, from GMB to Yelp and everything in between.

Update GMB’s Q&A Section with Holiday Related Questions

Google gives you an opportunity to answers your customers’ most frequently asked questions through the Q&A section in GMB. However, it allows for anyone to answer those questions for you. Get ahead and create common holiday Q&As to provide your customers with a better experience this holiday season.

Window with holiday promotions

Optimize Local Pages on Your Website

Optimized websites have better online visibility. Your local pages should include localized holiday information if you want to increase your chances of showing up on SERPs when consumers are looking for the type of products or services you offer in your area. Also, ensure your website is optimized for mobile and load time is fast. This will help you rank higher in search results.

Stay on Top of Online Reviews and Create Templated Responses

Reviews are great for SEO. This year online shopping has become significantly more critical for consumers, which has led to an increase in online reviews. You’ll likely see many more online reviews come in this season compared to previous years. To get ahead of the game, you can create templated responses to address different situations, whether you need to thank a customer, wish them a good holiday season, explain COVID-19 policies, or offer an apology to handle a negative review.

Optimize Your Social Media Accounts

Take advantage of social media to share holiday-specific promotions, deals, or giveaways. Also, be sure to update your business hours during the holidays and keep your business information accurate throughout the season to make it easy for your audience to reach you.