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From Old to New: Blog Refreshing

6 PPC Best Practices for Small Businesses

From your wardrobe to your playlists, everything eventually needs an update. When it comes to digital marketing, updating your blogs is a good practice to keep getting the most out of those relevant pieces of content.

Give New Life to Outdated Blogs

Life moves at the speed of light and digital marketing does the same. Not everything stays relevant forever, but every now and then, we come across important content that is valuable to your audience but it might have been forgotten, because time pushed it out of sight. With a few tweaks here and there, you can bring those blogs back to life, much like a new coat of paint on that old piece of amazing furniture you forgot you had.

Why Not Just Write a New Blog?

Well, you could and you can, but a new blog doesn’t have the same SEO value than an older, more popular blog. You might have blog posts buried very deep down in your blog that still get a lot of visits. The thing is those visitors might be reading something that was super relevant some time ago, however, today it might not be as accurate as back when it was written. So, why not freshen it up a bit and put it front and center to generate more traffic to your website? More traffic, more conversations, everyone’s happy.

Which blogs should I republish
High ranking blogs are good republishing material

Another reason blog refreshing is a good idea, is because you might have new readers now who didn’t get a chance to read those awesome older blogs, which just happen to be high-performing little jewels.

The Right Republishing Material

Ok, so, when we say that republishing is a good idea, it doesn’t mean you should apply this to all your old blogs. Republishing is a good practice that can save you some time during your content creation process, but it’s not to be abused. You can go over what you have and choose those blogs that truly have SEO value and that can still be relevant today. But you still should be creating fresh content.

Top Quality Blogs to Drive Attention to Your Business

Blogging can be a great digital marketing tool but it can be very time-consuming. When you’re busy running a business, making time for things like blogging is not always feasible. So, what do you do? You contact the pros to give you a hand. At Impressions Agency, we don’t just write blogs, we take the time to get to know our clients so we can develop great digital strategies that suit them best. Let’s talk! We’re happy to answer all your questions.

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