Paid advertising, or pay per click (PPC), can be the fastest and most effective way to
acquire new customers.
But it can also be complicated to set up, and you will need to understand your sales funnel first.
Impressions can help!
This sales funnel should include; Having a product or service that people want, understanding who your customer is, what the lifetime value of that customer is, how long it takes to convert a new lead (someone interested in your product or service) into a new customer, and what you are willing to spend to acquire this new customer. If you have a good understanding of these items, and are confident in your product, then PPC can be an excellent marketing strategy for you.
At Impressions, we combine the talent of our content writers, our web designers, and our paid advertising specialists to understand and build your sales funnel. We then create a highly customized, and data driven approach, to paid advertising for your business.
Across search engines, social media platforms, and other websites, our team executes on creative and effective advertisements that are enjoyable to look at and truly connect with your target demographic. Which in turn, directly drives new sales and new customers.
We take the extra time to learn who your customer is, and how they like to be communicated with. We then create a focused and effective approach to connecting with them across all digital platforms.