PPC (Pay Per Click/ SEM)
Building out paid traffic channels for social, remarketing & search
Pay Per Click
PPC is the fastest and quickest way to get those new eyes on your business. We like to look at PPC as an approach to target your exact customer. Building out paid channels for your business has a lot of benefits. It allows you to get first-page results (as long as you are willing to pay more than your competitor), it allows you to target specific demographics to narrow in on your exact customer and show up on their social media feeds, it allows to retarget your current site visitors, and more. If your customer is extremely diligent before they make a purchase and you want to target that customer all over the web so they can feel confident with their purchase this is not a problem with SEM. SEM (Search Engine Marketing), otherwise known as PPC. is a great way to get results right away.
If you believe PPC is a good direction for you and your business, you might want to consider a few things.
Do you know your Audience?
Knowing your audience is everything, and if you know where your customer is living online, PPC would be a great way to get your brand, product or services in front of them. We like to look at SEM as an approach to get in front of those perfect new customers.
If you do not know where your audience is living online then we would recommend other strategies before starting out with PPC, and the reason why we say this is due to cost vs result. Paid advertising is a great way to make your business money but can also be a very expensive way if you do not know where to find that perfect customer.
When we talk about channels, we are talking about the digital platform that you are building your paid efforts towards.
Impression Agency helps companies by building paid online marketing channels or we help manage client’s current channels. The platforms that we are the most familiar with are Google, Facebook, Twitter, and LinkedIn. There are other platforms that you can use and we would love to educate you on what platform would work the best for you.
You might have heard of clickfunnels, funnel hacking, or building a digital sales funnel for your business. We understand that driving traffic is only half of the battle.
Our goal is twofold:
- Build effective paid advertising channels
- Build a sales funnel that can turn the potential customer into a new customer
We like to help all of our clients build out digital sales funnels that we can trust, knowing that they are going to produce new leads. Our goal is to work hand in hand with our clients to understand their business and their ideal customers. After we identify how to drive the traffic then we work on funneling that traffic to convert. This process can take time. Our goal is to learn about your customers, their engagement and behavior, and after we gain more understanding, then we know how to make an effective sales funnel.