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How Your Small Business Can Take Advantage of Instagram Stories

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Instagrams stories is a way to deliver content and connect with your audience. It’s all about learning how to use it in ways you can benefit your small business.

4 Ways to Use Instagram Stories for Your Small Business

It’s no secret that Instagram is a great way to engage with new followers and help your business expand its reach, but how, there’s more to it than posting nice photos. Ever since the stories feature came out, it has proven to be a great way to connect to an audience more closely. From creating polls to sharing “behind the scenes,” stories allow you to get personal with your followers and strengthen your relationship with them.

If you’re still hesitant about using Instagram Stories, here are a few tips that will help you leverage the power of this feature to your business’ advantage:

Provide Unique Offers for Your Story Viewers

Motivate your audience to share your story, post a picture with a specific hashtag or maybe answer a poll and offer a reward for the winner. Having competitions and offering discounts to the winners is a great way to cultivate your brand and generate more awareness. It also helps keep people engaged with your content.

Go Behind the Scenes

People like to learn about what you do when they’re not watching. Sharing a little “behind the scenes” content, like a clip of something exciting you’re working on or a little sneak peek of something you’re about to release makes your business seem friendlier and more relatable.

Ask for Feedback

The question and polling features are great ways to help you get feedback from your customers. People are always eager to share their opinions and giving them a chance to do that will help increase engagement and make you seem more approachable.

Share Meaningful Content

Stories are not just meant to sell your products or services directly. Followers trust that you have authority in your industry, or they wouldn’t follow you. Provide them with useful tips and other relevant content that relates to your business. Do you run an insurance agency? Give them small tips on how to save on insurance. Short and to the point messages of that sort will strengthen your authority and build trust.


A 15-second photo or video can help you promote your business, build brand identity, and engage with your audience. Did you know that 20% of stories posted results in a direct message? Your business can also take advantage of the benefits of Instagram Stories. So why not give it a shot?