We can’t deny it. Social media has taken over the world. Whether for personal use or for business, most communication today is done through a social media platform.
Benefits of Social Media Marketing
According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.
Social media marketing has the potential to increase sales. However, not everybody understands how, and therefore, underestimate it. The truth is, if used properly, social media can give your business a boost.
Closer Contact With Your Audience
Knowing and understanding your target audiences well is key to any successful business. Surveys and phone calls used to be the tools we used to get to know our audiences better, but social media has revolutionized communication. Social media platforms help you get in closer contact with your customers, and it also allows them to reach out to you in a much simpler way.
Global Reach Within a Click/Tap
Not only can you connect with people a lot easier through social media, but you can reach people that might be halfway around the world. This gives your brand a better chance to be globally recognized and increases your chances of expanding.
Promote Your Business and Engage Potential Customers
Social media presence makes it easier for potential customers to find you. As your amount of followers grows, so does your market share.
Expand Your Professional Network
A lot of businesses are using social media to connect with others in their industry and even to establish themselves as industry experts.
Gain Influence By Providing Value
At Impressions Agency, we understand how valuable social media can be for your business. We’ll help you identify which is the social media platform of choice among your audience and develop a strategy that works for you and you customers. Take the first step towards becoming social and get a free quote now.