Impressions agency logo
Close this search box.

Social Media Marketing: Twitter vs Facebook

Social Media Marketing: Twitter vs Facebook

Social media is a must for business, whether it’s a multimillion dollar company or a small business or a startup. But which social network should you use? Is Twitter better than Facebook, or the other way around? We’ll find out.

Twitter or Facebook? Which is Best for Your Business?

In this day and age, every business needs social media to promote their products and services, engage with their audience, and even to provide better customer service. The tricky part is knowing which social network to be on. With so many options, how do you know which suits your business the best?

Considering that Facebook and Twitter are the main social media platforms for marketing purposes. They are both adaptable and innovative, so how do you choose one over the other? You don’t have to, but in case you’re wondering, here’s some interesting information about each.

Twitter is Simplicity

Although Twitter might seem too simple for some, that is exactly why it appeals to so many people. It allows for simpler interaction. You don’t need to be tech savvy or have a website to be on Twitter. To get peoples attention, Twitter forces users —let’s say ‘businesses’— to come up with interesting messages within a 280-character limit. So, for businesses to generate engagement, their ‘tweets’ need to pack a punch.

Facebook Allows for Deeper Engagement

Facebook is great when you want to share more information with your audience, it enables you to offer coupons and other types of marketing tools, like article excerpts, it can help you reach more people, but in order to get likes, you need to work a little harder to encourage and engage your audience.

Facebook vs Twitter Statistics

  • Over 80% of millennials check Twitter at least once a day.
  • 83% of female internet users are active on Facebook, along with 75% of male internet users.
  • Since late 2010, Twitter has seen an increase in the usage of their platform by those in the 35 to 44 age group, going from 8% to 14%.
  • Facebook has a better reach among seniors and women.


Choosing one over the other might not be the best solution. Instead, businesses should explore the benefits of both and play to each of their strengths in a way that is beneficial to their marketing efforts. Need help with your social media presence? Impressions Agency can help. Contact us for more information.