How to Sell Your Product or Service Online

How to Sell Your Product or Service Online

Online marketing might be the missing part of your marketing strategy.

Types of Online Marketing You Should Start Looking Into

If you’re trying to break into the online business industry, you can’t pass up on online marketing. The Internet is a great tool but it can also be your enemy when you’re not on it. Online marketing is what will help you reach your target market and increase your sales.

It is truly an art. Online marketing requires understanding which are the best online strategies that will help you get the results you need. But, what are those strategies? These are the types of online marketing you should be aware of:

Online Advertising

Online advertising is, basically, promotional marketing messages or ads that are delivered through the Internet. There’s banners, interstitials and other options, and some social media platforms like Facebook, offer their own ads.

Your Blog Can Help Your Business GrowqEmail Marketing

If you know how a sales funnel works, you know that once you’ve built a database with emails from prospects, you should keep in touch with them. You can engage with them through a newsletter and, hopefully, start building a relationship that will lead to increased sales.

SEM or Search Engine Marketing

SEM contemplates two strategies that help search engines find your site and rank it. You can do this organically via SEO or through paid search marketing or Pay Per Click (PPC) which means search engines put your website on the search results and you pay every time someone clicks on it.

Strengthen Your Brand Through Social MediaBlogging

Generating good content is key in the marketing world. It’s a great way to attract customers and engage with them by providing information that is relevant to them. Ideally, blogs should showcase content around topics that are interesting to customers and how your products or services tie into that.

Social Media Marketing

Social media offers the opportunity to have ongoing conversations with your audience. It’s a great way to build brand awareness and interact to create loyal customers.

 

Even when you understand the basic online marketing strategies, knowing how to tie them all in to make them work for you can be complicated. At Impressions Agency, we are blessed to have a qualified team that understands the business and knows how to use these tools to help you achieve your goals. If you’re looking for ways to get ahead in the business, give us a call.

How to protect your nude selfies

Protecting Your Personal Information Online

The Selfie Generation
The Selfie Generation

We all have a selfies or two in various states of undress. Come on, admit it. Actually, don’t admit it, that’s the whole point. You should be able to take any type of photo you want with your own phone, your own camera, in the privacy of your home. But with the hacking of many high profile celebrity nudie shots now available for the world to see, everyone is now scrambling to either blame the victims or delete their iCloud accounts. Both of these reactions are ridiculous. Blaming the women for taking the pictures in the first place is just plain offensive, and deleting all your backed up photos or shutting down you cloud accounts is an overreaction.

Protecting Your Personal Information Online

All we need to learn from this scandal is that with new technology that makes our own lives easier, come new ways for hackers and trouble makers to access your personal information and make your life a living hell. For celebrities that mean publishing their private nude photos because that is where the money is. For the rest of us, they probably don’t really care about your nude selfies, but they do care about your bank account. Either way, hacking is all about either getting paid or getting recognition.

Creating an online copywriting portfolio
Online profile

Getting off the grid

Shutting down all your backup and iCloud (or whatever non-iPhone users have) is crazy talk. I know it seems like everyone is watching your every move and that nothing is sacred anymore, or private, and you just want to shut everything down, but you really don’t need to do that. You just have to be smart about what you store online, how you store it, and how you secure it. That means having a hard to crack, random password using all the tricks you can think of. We all know this, we just don’t all do it because it is much easier to remember “Snugglebear,” your favorite childhood toy than it is to remember 5nUgg1b3ar. It is also really annoying and time-consuming to go to all your accounts online and change all your passwords. Oh, that reminds me; don’t have one password for all your online accounts. Yes, it is easy for you to remember, but that also makes it really easy for the hacker once they’ve gained access to just one of your accounts.

Get a password manager

Complexity is your friend when it comes to choosing passwords. With the invention of the cell phone, we can barely remember our best friends phone number anymore, so remembering 6 or 7 new complex passwords is probably out of the question. Luckily there are several password management tools that you can look for online to help you get good secure passwords for all your accounts and they will also help you remember them. It is an incredibly simple and reliable solution to protect all of your private information, not to mention all you sexy selfies. You will also be happy to know that even though there are some questionable holes in the iCloud security, they are working to fix that, but for now, take the security of your personal data into your own hands, don’t rely on others to protect you. In the tech world, where it seems like we’re all coming together as one big happy unity concert, it is really just one big Hunger Game, and it is up to you to ensure your own survival.

P.S. One more thing, if you don’t want to get hacked, one good rule of thumb is to never open emails you don’t trust or click on suspicious links like “nude photos of Jennifer Lawrence” because that is how they get you. When you are wondering if you should click on a link or not, ask yourself the following question: If someone knocked on your door and said (for example) “Hi, I have nude photos of several high profile celebrities, can I come in and show them to you?” Would you slam the door in their face or let them in? You’d slam the door, right? Right?! Anything else would be reckless and irresponsible. So if you wouldn’t let these people into your home, don’t let them in when they come knocking on your inbox.

  Good luck, and may the odds be ever in your favor.