Digital Marketing Tips for Small Businesses

Web development

Having an effective digital marketing strategy is important for any business. It helps business owners expand their reach and achieve new goals through various online platforms. 

Digital Marketing to Boost Your Businesses

Digital marketing has somewhat leveled out the playing field. It’s given smaller businesses a chance to grow and compete with their larger competitors. You can use both free and paid methods to build an engaged audience, generate more leads, and drive more sales. Here are some top tips you can use for your small business to enhance your digital marketing strategy. 

Research the Competition

Person holding a smartphone with Google on screen
Make sure your company is registered on Google My Business to reach a local audience. 

Figure out who your competition is. Identify what they are doing well and try to emulate that. How can you stand out above the crowd of competitors? 

Know Your Ideal Client/Customer

Formulate a picture of who your ideal client or customer is. Identify the potential pain points and challenges that your customers might face, and think about how your goods or services can help them to overcome these problems. 

Understand the Customer Journey

One of the best digital marketing tips for small businesses is knowing each step of your customer’s journey. Where does it start, and how does it end? 

Develop a Dynamic Website

Your website should be user-focused. Make it easy and enjoyable to read, and ensure it loads up quickly so that people don’t click away from your site. Focus on enhancing the user experience and keeping your consumers engaged with your content. 

Focus on Reaching the Locals

Make sure your company is set up on Google My Business so that the people in your local area are aware of who you are and what you do. 

For more digital marketing tips for small businesses and for helping to create engaging Web Content, contact the team here at Impressions Agency today. 

The First Steps to Digital Marketing

Digital Marketing Trends

If you’re an entrepreneur or a business owner, you will need to build a strong marketing strategy. Whether you have an in-house marketing team or are doing everything yourself, it’s vital that you know how to market and advertise your business to see growth and experience success. 

In the first steps to digital marketing, you need to identify your buyer persona. This is a detailed overview of your ideal customer. Who are you trying to reach? What kind of people would benefit from your goods or services? 

Setting Up Your Online Marketing Strategy

You should also consider which advertising method you want to use. It’s great to use both paid and unpaid methods when it comes to your marketing. However, your budget may be a significant limitation. This is where financial planning will be key to ensure you gain the maximum benefits from your expenses. 

From here, you can identify your goals. Do you have a specific financial goal in mind? Are you looking to grow your business by a certain amount in the near future? Your specific short-term and long-term goals will affect the marketing strategies that you use. 

With digital marketing, it is not only necessary in today’s tech the logical world, but it’s also the most effective way to grow your business. It enables you to reach a wider audience without spending a fortune. You can effectively market your business without the use of paid advertising, which is extremely helpful for small businesses that cannot dedicate a large budget to their marketing strategy. 

If you’re unsure of the first steps to digital marketing, get in touch with Impressions to Get Started today. We will guide you every step of the way. If you want to learn more about What We Do check out our website. 

Writing Client Profiles to Drive Digital Marketing Strategy

User-Generated Content

Of course, a huge goal of any business is to sell products or services. Making a profit is what drives business growth. However, this is not the full story. 

Alongside making sales, your goal should be to inspire brand advocacy from your target audience. By encouraging your target audience to engage with your brand, you can build a sense of community and create a loyal customer base. 

Improve Your Digital Marketing Strategy

Turning your target audience into brand advocates requires writing a detailed client profile. This way, you know exactly who you are speaking to. This is a key part of any effective digital marketing strategy

Outsource Digital Marketing
Customer profiles are important to enhance your marketing strategy.

Writing Client Profiles

Writing client profiles should be one of the first steps you take before you start to make sales. It’s something that is integral to your digital marketing strategy. Depending on your industry all your niche, you might need to make more than one profile. Your ideal customer profile should include a number of details. 

The Details to Include

These details to include when writing client profiles are age, gender, income levels, job types, and geographical location. It might also be a good idea to include their interests, hobbies, and challenges. This way you can gain a full and accurate picture of who you are trying to speak to. By identifying the interest and challenges that your target audience space, you can start to piece together why your services or products can help them. 

Knowing exactly who you are trying to reach means you can create the type of content that they want to see. When they feel connected to your brand, they will become advocates. By this, they will engage with your posts, they will become returning customers, and they will tell their friends and family about your business. In turn, this generates leads and increases sales. 

To read about what we do and get started with Impressions Agency today, head over to our website to get in touch. 

Celebrate 2018 with an Improved Digital Marketing Strategy

Celebrate 2018 with an Improved Digital Marketing Strategy

Marketing takes time, effort and money. Rev up your digital marketing strategy for the New Year and watch your business grow.

Maximize Your Digital Marketing Results in 2018

The start of the New Year is the perfect moment to take matters into your own hands and make things happen. You’ve had time to reflect on the previous year and analyze how you can improve your experience this year. It’s always important to set realistic and attainable goals to keep you on track. Ring in the New Year with these digital marketing resolutions that will get you better results:

Creating a winning marketing strategy
Turn your website into a conversion machine

Turn Your Website into a Conversion Machine

If your website is not your best ally in convincing prospects that you have what they’re looking for, it is time for a redesign. Think of your site as your top salesperson, the one that keeps customers coming in and the one that has them leaving the store with their hands full. You need a website that looks good, accurately represents your brand and provides clear information along with excellent user experience.

Leave Social Media Behind and Go for Social Marketing

A strong social media presence is vital to keep your audience engaged. Having a business profile that has no structure on one social media platform won’t deliver any benefits. Your business needs to be present across various social networks like Instagram, Facebook, and Twitter, and you should consistently post content that adds value to your audience and that keeps people interested. Also, resort to marketing your business through Facebook or Instagram ads so you can get the exposure you need.

Understanding SEO
SEO tools can boost your business.

Make a Reputation Out of Positive Online Reviews

Online reviews have replaced word of mouth. That’s why it is so important to gather good feedback from your customers and make it visible to the rest of your audience. Good reviews will give peace of mind to prospects and customers, making them trust you and come back for more.

Rise to the Top with Good SEO

Take time to evaluate your SEO and strengthen it as much as possible. Strong SEO can help you reach the top of the search results and increase sales leads.

Keep All Components of Your Strategy Aligned

No component of your digital marketing strategy is independent from the rest. For your strategy to be successful, all parts need to work together. The amount of effort this requires can seem overwhelming at times. At Impressions Agency, we are ready to take on that task and help you achieve your goals for 2018. Give us a call today and let’s start planning your success.