Of course, a huge goal of any business is to sell products or services. Making a profit is what drives business growth. However, this is not the full story.
Alongside making sales, your goal should be to inspire brand advocacy from your target audience. By encouraging your target audience to engage with your brand, you can build a sense of community and create a loyal customer base.
Turning your target audience into brand advocates requires writing a detailed client profile. This way, you know exactly who you are speaking to. This is a key part of any effective digital marketing strategy.
Writing Client Profiles
Writing client profiles should be one of the first steps you take before you start to make sales. It’s something that is integral to your digital marketing strategy. Depending on your industry all your niche, you might need to make more than one profile. Your ideal customer profile should include a number of details.
The Details to Include
These details to include when writing client profiles are age, gender, income levels, job types, and geographical location. It might also be a good idea to include their interests, hobbies, and challenges. This way you can gain a full and accurate picture of who you are trying to speak to. By identifying the interest and challenges that your target audience space, you can start to piece together why your services or products can help them.
Knowing exactly who you are trying to reach means you can create the type of content that they want to see. When they feel connected to your brand, they will become advocates. By this, they will engage with your posts, they will become returning customers, and they will tell their friends and family about your business. In turn, this generates leads and increases sales.