What Voice Search Means for SEO and Keywords

In the past, SEO relied on finding the appropriate keywords that a particular audience would be typing in on different search engines. Businesses then started to shift their focus more towards reaching a local target audience. They began using long-tail keywords or key phrases that were more specific and mimicked how humans would talk in real life. 

With the advancements in technology, voice search is now available on most devices. This has opened the door up to a whole new way of searching online. So, as a business owner, how do you adjust your strategy to optimize your content for voice search

What Voice Search Means for SEO and Keywords

More and more consumers are now searching via voice recognition. 

These advancements in voice recognition now mean that consumers will start to search in complete sentences rather than a bunch of essential keywords. They will start to search in a similar way to how they would talk in real life. 

What Does This Mean for Business Owners?

This shift now means that your SEO techniques will have to adapt to modern technology. Consumers are using voice recognition to make their lives easier, and you must adjust your content to suit this. 

For example, initially, if a user wanted to find nearby swimming lessons, they would search something similar to ‘swim class beginner adult’. Now, however, they are likely to search ‘adult swim classes near me’. In the very near future, this search is more likely to become ‘where can I find beginner swim classes for adults?’ 

Adjusting your content right now means that you will be prepared for this change in the way your audience is searching for things online. Always try to be ahead of the curve with your marketing strategies.

Need help with how to adapt your SEO strategy to suit voice search? Contact Impressions Agency to get started today. 

How to Write Great Content That Your Audience Will Love

Landing pages vs home pages

If you’re a business owner, you will know how important it is to write great content when it comes to growing your business. 

Content covers everything from the blog to write on your website, your social media copy, and your social media posts that include photos and videos. 

Mistakes to Avoid with Your Business Blog
Great content can attract and retain more customers.

How to Write Great Content 

The first step before writing any content should always be to identify your target audience. Who are you trying to speak to? Who is going to be interested in your products or services? The content you create should be inspiring to your ideal customers. It should answer their questions and solve their problems.

Using Keywords

In order for your target audience to see your content, you need to use keywords. These are specific words and phrases that your customers will be searching for. If you use these regularly throughout your content, your website and social media posts will rank highly in Google. This means customers are more likely to come across your brand when they are searching for a specific product or service. Once you understand how your customers are searching on google for your products and services, you will know exactly what topics to cover in your online content. 

If you want to write great content, authenticity goes a long way. Your content should reflect your brand values. It’s no good just writing and producing content that you think your audience will like. It has to be content that you enjoy creating yourself. You are an expert within your industry and you need to display this to your potential customers. 

The final factor to consider is how you come across to your customers. Make sure to be humble in your content and don’t brag about how amazing your business is. Yes, it’s great to be confident, but people do not want to hear bragging! 

If you need help writing content, contact Impressions Agency to see what services our team offers and get started today. 

HOW TO ENHANCE THE USER EXPERIENCE ON YOUR WEBSITE

laptop with facebook on screen

User experience is a considerable amount of work that starts during the development process and continues well after the website’s launch. The idea is to naturally lead your visitors to the result converting them to recurring clients. But how do you carve a smooth, pleasant, and intuitive interaction for your website visitors? Keep reading!

WHAT IS USER EXPERIENCE?

User Experience or UX concerns how end-users feel, think, and act when engaging with your brand and its different products and services. When you prioritize UX, it is about providing a consistently positive experience to your audience without any fuss.

However, if the content isn’t optimized, the website isn’t mobile-friendly, page load speed is sluggish, and users don’t clearly find what they want, they would leave and never return. A poor UX design only confuses your visitors, affects the marketing strategy, and leads your business nowhere. 

People working
User experience is essential to succeed in the digital world.

WHY USER EXPERIENCE MATTERS? 

A website must be interesting and easy to use and understand. It must anticipate pain points, offer solutions, and create value. The better the user experience, the more engagement you develop, and the more likely are users to take advantage of your products and services. Increasing your website’s user experience creates a platform that converts and increases profits.

IMPROVING YOUR WEBSITE’S USER EXPERIENCE

How to increase your site’s user experience? What will keep users more engaged? Figure out your users and build for them. True UX seamlessly merges multiple disciplines and goes beyond simply fulfilling a checklist. Follow the less is more rule. Keep all elements clean and simple. Enhance your content strategy and present authentic content that actively reaches your audience and answers their questions. Have a professional, inviting, and organized design flow. Ask for inputs from others and incorporate changes that seem reasonable.

In short, design, test, edit, and repeat!

When looking to balance an expert design and user functionality, look no further than Impressions Agency. Contact us to know what we do for clients like you to make your site more valuable.

Reach Local Prospects by Geo-Targeting Content

Geo-Targeting Products and Services

With billions of people using the internet every day, your website and online presence are more important than ever. It may seem obvious to cast a wide net and see what comes back, but when it comes to your marketing strategy, you want to work smarter, not harder. Strategically targeting your efforts helps to reach the right audience. Whether you’re a nationally recognized brand or a small family-run business, the best place to focus your efforts is in your own backyard. Geo-targeting content is the latest tool that we offer our clients to reach their local audience.

The Importance of Geo-Targeting Content and Reaching Your Local Audience

Geo-Targeting Content

More than half of the world’s population is an active internet user. Every day, the internet welcomes over 600,000 new users. As the old saying goes, there are plenty of fish in the sea. Our goal is to help our clients find the right fish for their business by targeting content, products, and services to reach people in specific geographical locations. The trick is to understand how to filter through billions of internet users to target the right prospects for your business. 

Geo-targeting content is about making the most of your marketing efforts and budget. Every marketing strategy begins with understanding your target demographic. Once you know who you are trying to reach, you can tailor content and marketing efforts to reach those people. While original and relevant content will always make the best impressions, it’s also essential to optimize your content to reach a particular geographical location, hence geo-targeting

Reaching Local Audience

Every company’s goal, large or small, is to become a recognizable and trusted brand in the local landscape. Reaching your local customer base is the foundation of your business. Focusing your marketing efforts on the clients in your own backyard will allow you to slowly expand outward, reaching new locations as your business grows. Before you think globally, you have to focus your efforts locally. 

The one-two punch of targeting your local clientele is to 1. create brilliant, engaging, and relevant content, and 2. To optimize that content to show up when clients in your geographical location search for products and services you offer. 

Our team can help with creating content and optimizing your marketing campaigns to focus specifically on your geographic area. Whenever a prospect in your location searches for products and services you offer, Google will recognize the prospect’s location and push your content front and center. 

We offer digital solutions to help businesses focus their marketing strategy to reach more prospects in their area, grow their business, and make great impressions in the local landscape.