Digital Marketing Tips for Small Businesses

Web development

Having an effective digital marketing strategy is important for any business. It helps business owners expand their reach and achieve new goals through various online platforms. 

Digital Marketing to Boost Your Businesses

Digital marketing has somewhat leveled out the playing field. It’s given smaller businesses a chance to grow and compete with their larger competitors. You can use both free and paid methods to build an engaged audience, generate more leads, and drive more sales. Here are some top tips you can use for your small business to enhance your digital marketing strategy. 

Research the Competition

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Make sure your company is registered on Google My Business to reach a local audience. 

Figure out who your competition is. Identify what they are doing well and try to emulate that. How can you stand out above the crowd of competitors? 

Know Your Ideal Client/Customer

Formulate a picture of who your ideal client or customer is. Identify the potential pain points and challenges that your customers might face, and think about how your goods or services can help them to overcome these problems. 

Understand the Customer Journey

One of the best digital marketing tips for small businesses is knowing each step of your customer’s journey. Where does it start, and how does it end? 

Develop a Dynamic Website

Your website should be user-focused. Make it easy and enjoyable to read, and ensure it loads up quickly so that people don’t click away from your site. Focus on enhancing the user experience and keeping your consumers engaged with your content. 

Focus on Reaching the Locals

Make sure your company is set up on Google My Business so that the people in your local area are aware of who you are and what you do. 

For more digital marketing tips for small businesses and for helping to create engaging Web Content, contact the team here at Impressions Agency today. 

Why Is Mobile Friendly Content Going to Rank Better

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With 6.4 billion smartphone users across the world, it comes to no surprise that almost 70% of users shop through their cell phones instead of a desktop computer or going into a physical store. As a small business, creating mobile friendly content is, therefore, extremely important to your growth and success as a company. 

What is Mobile Friendly Content?

Being mobile friendly refers to online content that’s designed to look and work the same way on a cell phone as it does when viewed from a desktop computer. The idea is to make the content enjoyable and easy to read for all smartphone users. 

Benefits of Mobile Friendly Content

Man checking email on smart phone
Make sure your website is easy to navigate on a smartphone to keep your audience interested and engaged in your content. 

Creating content that works well on mobile devices can widen your reach to customers that wouldn’t normally walk by your store. With US adults spending an average of three hours each day on their mobile devices, you can capture and maintain the attention of millions of more people by having a mobile friendly website. When your website works well on smartphones, it will enhance the user experience and help you to build a stronger, more engaged audience. 

How to Make Your Website Mobile Friendly

Here are some great ways to optimize your online content for mobile phone users: 

  • Make your website responsive so it loads quickly 
  • Avoid using lots of ads and pop-ups 
  • Keep the design simple and sophisticated 
  • Avoid large blocks of text, and instead, split them up with images 
  • Make the navigation bars easy to use 
  • Use larger font sizes so they are easier to read on a small smartphone 
  • Ensure buttons are large enough to press on using a mobile device 

For more advice on creating great mobile friendly content or learning more about the importance of SEO, contact Impressions Agency and let us help you get started today.