If you are new to Google Adwords or your existing account has gotten a little stale, this article will provide some simple strategies for getting immediate results with pay-per-click, no matter how small your marketing budget may be.
What is PPC Advertising?
Google Adwords, also known as pay-per-click advertising, enables you to reach the first page of Google search results for keywords related to your business. For example, if you sell autographed sports memorabilia, you’ll need to use the keywords like “authentic signed baseballs” or “signature certified basketball,” etc.
It’s a great strategy because you only pay when someone clicks on your ad instead of waiting for people to visit your website and purchase from you later.
The best part of PPC advertising is the ability to test different ads and keywords, while finding out instantly which ads are profitable.
What Makes PPC So Attractive?
PPC advertising is cost-effective for two reasons:
- There’s no risk involved – meaning you only pay when someone clicks on your ad; and,
- You can get instant traffic. Just set up an ad in minutes, then watch the orders roll in!
This means that even if your marketing budget is limited, you can still start getting instant results when you use Google Adwords.
How to Get Instant Results With PPC Advertising
Here are some simple steps to get instant results with PPC advertising using Google Adwords.
- Determine your budget
- Establish your goals
- Study competitor’s ads
- Set up your ad
- Optimize your ad
Call Impressions to Get Started
When you’re ready to kick off your PPC campaign, contact us. We’ll be happy to get you started by creating quality content/SEO to rightly market your business. This will put you in the right direction and optimize your brand for success.