In the past, SEO relied on finding the appropriate keywords that a particular audience would be typing in on different search engines. Businesses then started to shift their focus more towards reaching a local target audience. They began using long-tail keywords or key phrases that were more specific and mimicked how humans would talk in real life.
With the advancements in technology, voice search is now available on most devices. This has opened the door up to a whole new way of searching online. So, as a business owner, how do you adjust your strategy to optimize your content for voice search?
What Voice Search Means for SEO and Keywords
These advancements in voice recognition now mean that consumers will start to search in complete sentences rather than a bunch of essential keywords. They will start to search in a similar way to how they would talk in real life.
What Does This Mean for Business Owners?
This shift now means that your SEO techniques will have to adapt to modern technology. Consumers are using voice recognition to make their lives easier, and you must adjust your content to suit this.
For example, initially, if a user wanted to find nearby swimming lessons, they would search something similar to ‘swim class beginner adult’. Now, however, they are likely to search ‘adult swim classes near me’. In the very near future, this search is more likely to become ‘where can I find beginner swim classes for adults?’
Adjusting your content right now means that you will be prepared for this change in the way your audience is searching for things online. Always try to be ahead of the curve with your marketing strategies.