2 Social Media Practices That Take a Toll on SEO
“Is that even possible?”—one might ask. A lot of people don’t think that SEO and social media are related at all. And while social media might not have a direct impact on SEO, it certainly is inherent. Why? Well, the more you share your content, the more exposure it gets and the higher the chance of getting backlinks, which is an important element when it comes to search engine rankings.
Just like social media could have a positive impact on SEO if handled properly, making certain mistakes could go the opposite direction. Is your social media strategy hurting your SEO? Here are two social media mistakes that could be damaging your SEO:
Your Social Media Profiles Are Not Optimized
Branding and properly optimizing your social media profiles can help you show up more than once in SERPs related to your keywords. You could even show up at the very top of the page. This gives you more exposure and allows you to get more clicks and generate more traffic. However, it is very common for people to skip this very necessary step. Make sure you have an appropriate profile picture, and include your name and keywords that are relevant to your business along with your website. This will help your website show up in Google’s results.
Your Content Is Not Optimized
You might be writing blog content every week and then sharing it on every social network you’re on but that is not going to get you the results you want. Your content needs to be relevant because quality content always generates more traffic which drives engagement. Good content is more likely to be shared and tells Google your content is worth sharing
Keeping up with the latest and best practices is easy when you have someone to help you care for your social media presence. Impressions Agency is a digital marketing company that aims to provide conversion for our clients along with the best customer service in the business. To learn more about our services and how we can help your company succeed, contact us today.